Pam’s Pictorama Post: This very odd bit came up on eBay recently and it was decidedly more interesting than good. There seems to be something of an influx of Spanish related Felix items being sold be an American seller or sellers and I have dabbled a bit, but mostly watched from the sidelines. I did purchase and write about Periquito, the Spanish Felix of Chocolate Cards awhile back, and recently a different line of chocolate cards has also appeared which may eventually lure me in. There’s also a brand of very appealing and rarified off-model Felix decorated tin toys which is extremely high end. Unlikely I will add any of those to my collection, although I never say never. I have wondered if the item featured in The Strangeness of French Betty and Felix (and shown below) while purchased in Paris and wooden, not tine, wasn’t actually of this origin, but it is without maker’s mark so I cannot say for sure.
As many of you Spanish speakers probably already realize, this card actually advertises a children’s laxative. Ick! It has employed the double whammy of invoking Mickey Mouse’s shape along with (a version of shall we say?) of Felix playing an accordion. Since children, Spanish or otherwise, don’t tend to buy their own laxative I wonder a bit at the practice. We will assume if asked Disney and Sullivan wouldn’t have approved of it. I have devoted many posts to the various ways that Felix was pressed into service by ambitious advertisers of generations past. Meanwhile, this item is also a clear descendent of the Victorian trade cards I have written about, although clearly not so lovingly lithographed as those in Bogue’s Soap.
Gratefully I do not remember a parallel item in my childhood. I do remember bubble bath in child friendly character containers, which is clearly far more benign. By the time my brother, almost seven years younger than me, arrived on the scene advertising tie ins had graduated to child themed cereals – Count Chocula being an example and vitamins in the shape of, if I remember correctly, The Flintstones. Of course we live in a different world of advertising (well, of almost everything I sometimes think) and we now have everything from Gummy Bear Hair Vitamins and melatonin (thank you Eileen for pointing those out recently) to Choco Chimps Organic cereal, which I guess has taken the place of the aforementioned Count Chocula? Caveat emptor I say! But let the collecting continue.