Pam’s Pictorama Post: Pictorama and Deitch Studio present – our holiday card! To those of you who are devoted fans of the card and have been watching your mailbox we apologize for the delay this year, as well as the electronic reveal before you may have received it, but my adventures with the Jazz at Lincoln Center orchestra on the Holiday Big Band Tour (see my post of earlier this month Traveling with the Big Band) put me way behind on my end of the holiday duties which include getting the card printed.
The printing of the card, which dates back to the first year Kim and I started dating, has a history. (For the history of our cards and their production I recommend these previous posts, Cards of Christmas Past, Cat of Christmas Past, and Christmas Cards Redux Continues among others) I shopped the card from one small print shop to another each year. In the beginning I had a fantasy of finding a small shop that still did offset printing who would bring some care to the process – we even talked about two color. Ha! I let go of that almost immediately and began an annual trip from one copy shop to another – testing both large (Staples – don’t ask!) and small. Without getting technical let me tell you that the results consistently fell below the high standard of the most senior person here at Deitch Studio – resulting in an extraordinary flood of epithets and curses, not only aimed at the lowly technician, but the holiday season and the whole concept of a holiday card in general! In all fairness to him, we saw some really ham-handed results which could only be achieved by people who cared less than not at all about what they were doing.
In my attempt to assuage this eventual annual diatribe I continued my search for a suitable printer. One year I finally walked into the Yorkville Copy Shop, the tiniest hole in the wall establishment, tucked behind a pizza place on 84th, just west of Lexington. It is the kind of place I imagine exists only in Manhattan where real estate is so prime that even the smallest space can be carved out into a rent producing annuity for the owner and a living for the tenant. The counter was just a few feet from the door, on one side paper and outgoing jobs were stacked high, on the other was one of several copy machines. It reeked of toner, ink, paper and dust. There was a loft which made the ceiling low, the place lit by low-watt flickering fluorescent bulbs. The front window was entirely plastered over with business cards, other previous jobs and grumpy sayings, which also graced the inside as decoration.
The proprietor was a grizzled man of a certain age who seemed to engage exclusively in conversations about NY sports teams, which meant we had little in common in terms of small talk. There was also a woman who I eventually took to be his wife, and although age appropriate in all reality I have no idea. She rarely ever waited on me. I cannot say that once we started using them that there was never a problem – there were still do-overs, Kim curses and rages, and the year not long ago where they did the entire job folded on the wrong side which, given time limitations we decided to live with. Still, I knew that at least I could talk to Bill (eventually I learned his name) and on some level he cared. Over the course of more than a decade some of our past cards joined the decor of the shop – not all, Bill had a discerning eye – but I kept a look out and was always secretly glad when one joined the ranks.
I know that you know where this is headed. Late last fall I saw that Yorkville Copy was closed. Around the corner, in the window of the pizza place, there was a note saying that the copy store had been forced out and a telephone number to contact them, which I had the foresight to take a picture of. Shortly after, the pizza place itself was also gone, a family business to be replaced, ironically, by a chain pizza establishment.
So as the holiday neared I called Bill and he said he was looking for a new location, but could do our card anyway. We made arrangements for him to pick up the original from our doorman, ultimately drop the cards at our building and pick up the balance of the payment. It went okay, but as this year loomed Bill had not yet found a place and I resisted calling. After all if there was a problem there was no discussion or recourse. He would take our original and go and who knows what would happen to it.
The card is generally finished, drawn and inked, the weekend after Thanksgiving and it was this year. However I just could not manage the printing before leaving for that ten day business trip at the beginning of the month. While I was riding around the South I got a message, then a second, from Bill on my cell phone. By the time I got home I pretty much gave into the idea. Bill picked it up and printed it again. It is a fine job, I didn’t need to worry it seems.
So today we present to you a card printed by Bill of Yorkville Printers which now it seems only exists for those of us who know of it. A waxing salon has taken its former location, which I guess is willing and able to pay more for that tiny space, the chain pizza restaurant has been established around the corner. I left money and our artwork for Bill to pick up and copy in Yonkers, where he appears to reside according to the calls I get on my cell phone. I have an image of him having set up in his living room or garage there, paper piled high around, and sadly I will no longer know which ones he favors. But for now he remains our grizzled and grumpy elf of card printing.