Aesop’s Fables: the Stationery

This slideshow requires JavaScript.

Pam’s Pictorama Post: Today is an item which fills me with a sort of jaw-dropping amazement. It is a single sheet of unused letterhead from the Aesop’s Fables Film company – so fragile that I worry that even framing it would hasten its demise and so riotously decorated it left little room for any actual correspondence. The idea of a single blank sheet fascinates me – it would be less mysterious if a letter had been saved, even a mundane one. Some smart person with foresight came across this sheet early on, appreciated the singular nature of this stationery, squirreled it away and somehow it was rescued – ultimately passing most recently into my hands.

I purchased this on eBay. Despite my fascination it was initially listed for such a princely sum that even I could not summon justification for purchasing it. Nonetheless, to even have seen it and known that it existed pleased me no end to start. Much to my surprise, the seller continued to re-list and lower the price until suddenly I thought – it’s mine! And here we are at last.

For Pictorama readers who might be new to the world of Aesop’s Fable cartoons I will provide a crash course. Launched on May 13, 1921, Paul Terry produced a series of popular animated short cartoons which was populated by a riotous cast of cats, mice, dogs and other animals in never-ending loops, usually with an outraged Farmer Alfalfa in the midst of it all, and each ending with a comic moral such as the one on this stationary, It’s a great mistake to drop the real thing for a fake! or the one cited on Wikipedia, Go around with a chip on your shoulder and someone will knock your block off. Paul Terry’s cartoons were evidently what a young Walt Disney aspired to when he started making cartoons.

With weekly cartoons being produced in the silent days, 449 titles are listed for the years between 1921 and 1929 when the move to sound and production slows a bit; 270 cartoons were produced in the final years from 1929 until 1933. However, Paul Terry leaves Aesop Fables in 1929 as well, to start the company which bore his name, Terry Tunes. The Aesop Fables cartoons continue to be produced by Van Beuren Studios until 1936. (As I write this Kim shares that Paul Terry took the Farmer Alfalfa character with him to Terry Tunes. He also tells me that Paul Terry eventually sold the company and became resident at a Westchester country club near where a young Kim Deitch was growing up – and that he even made a prank call to Terry once.)

terry_paul

Paul Terry swiped from the internet, not in Pams-Pictorama.com collection

 

I adore these cartoons with their anonymous black cats chasing comic mice and in turn being pursued equally by cartoon dogs – with the occasional other chicken, cow or other farm animal thrown in. Long-standing Pictorama readers know that in conjunction with these cartoons, a line of stuffed toys were produced. These have always represented a gold standard for toy collecting to me and I am proud and pleased to own several. (Posts about that aspect of my collection can be found herehere and here, just for starters. A sample of the cartoons can be found at A Jealous Fisherman.) The production history of these toys is a bit obscured and I find pulling at this string of animation-cum-toy history endlessly fascinating.

Aesop Fable Doll

Which doll is this? Pams-Pictorama.com collection

 

As for the stationary itself, starting with the address it should be noted that the Palace Theatre still exists. A glorious vaudeville turned movie theater in its day, evidently the original facade lurks behind the billboards of today’s Times Square in some sort of mediated agreement between the landmark’s commission and developers. The original, or at least restored, splendor remains inside the theater as some online photos indicate as below. It is nice to think it was not gutted of its charms. Presumably the offices referred to on the stationary were above the theater and noted as the Annex.

palace

Palace theater interior – photo not from Pams-Pictorama.com collection

 

The Fable of The Dog and The Bone runs down one side, complete with illustration as shown below. (Signed by Paul Terry but Kim casts doubt that PT actually executed suggesting that, like Disney he may have routinely signed the drawings executed by his staff for this purpose.) The tale wraps with a moral, like the cartoons. I cannot help but wonder if there were other fables (and morals) on different versions of the stationery – how splendid would that be? Running along the bottom is a riotous parade of Aesop animals and the quote, Aesop’s Fables are to a show what pepper and salt are to a chop. It is a two color job meaning they spared no expense back when it would have added cost. As I started this post by speculating – not much room was left for actual correspondence. I have to assume that they had a second sheet produced that allowed for a typed sheet with somewhat more generous margins.

I am sure many mundanities were executed on these jolly sheets. Yet I do love the spirit of a company that would find expression right down to the stationary – and who wouldn’t find even a past-due notice more charming if executed and arriving on this paper?

aesop fable stationary one

Detail from Aesop Fable stationary, Pams-Pictorama.com collection

 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s