Reliable

Pam’s Pictorama Post: Ah, pray make no mistake, we are not shy. We’re very wide awake, the Moon and I. So declares Missus Kitty, accessorized with exotic fan, but also claw paws and sharp teeth, albeit casually exposed. I don’t know why, but I think of her as on her way to the opera – but I guess in reality she is getting ready to give a full moon caterwauling performance of her own instead. She is our star performer this evening. Perched on a snowy rooftop chimney, her supporting cast in the form of a parasol-wielding kitty behind her, she is ready to tear into it.

In the newly quiet Manhattan, during these pandemic days, the occasional spring and summer evenings brought the disturbing sounds of cats howling. It did make me reflect on how often I write about these types of images, (for one of my favorites have a look at the sing-a-long portrayed in a post that can be found here), but that I rarely actually hear it. Since I moved to Manhattan a few decades ago now, the number of stray cats has been drastically reduced which is a good thing, and not that many cats have sanctioned outdoor space to meet other cats. I can’t say I like the racket – I’m always concerned that someone is getting hurt or is in trouble. My ears remain attuned until it ceases, contributing to my growing tendency toward periodic insomnia.

Meanwhile, occasionally Blackie will begin his own evening muttering and wailing in the apartment and has to be asked to keep a lid on it. Cats will be cats.

The back of this card is interesting. ADMIT BEARER To any Grocery Store, to examine the beautiful assortment of Imported Ware, such as Bohemian Vases, Decorated Fruit Plates, China Cups and Saucers, and China Cream Pitchers. And TWO of these articles and one pound of “SAFE AND RELIABLE” Baking Powder for only 50 cents. Ask for it. and added at the bottom, Chas. W. Smith.

The somewhat grimy back of the ancient card.

As someone who has recently rediscovered my baking muscle I have a newfound appreciation for the reliability factor of baking powder, although I wonder a bit at the safety part – what does unsafe baking powder do? Early on in my baking efforts I used some very old stuff and we had a very low rise on a loaf of cheesy olive bread – which we consumed regardless of course because all cheesy olive bread is good. (The recipe can be found here. I cannot recommend it highly enough.)

Weirdly baking powder and its kissin’ cousin baking soda have remained a tad hard to find in the store since the big pandemic shutdown. Much like the fact that I can still only buy paper towels and toilet paper in packs of a dozen. (If you live in a studio apartment a dozen rolls of each of these is a bit like adding a coffee table to the apartment.) Yeast seems somewhat unobtainable although I admit I have stopped trying.

My wonderment at these exotic early advertising efforts remains unabated – yes, I am making the argument that there should be more operatic felines advertising baking powder today. (I have posted about another series of cat related advertising from this period and some of those can be found here and here.) I regret I find nothing as entertaining these days. Meanwhile, I am equally charmed by the mental image of this general store where I had the opportunity to buy Bohemian Vases, Decorated Fruit Plates or China Cream Pitchers as well as baking powder. (I also find the somewhat creative use of capital letters of note.)

Despite continued social distancing (places in line marked supposedly six feet apart, mask wearing, etc.) going to the grocery store has become something less of an ordeal here, although we continue to get most of our food delivered from Fresh Direct (as we have for many years – it is the rare thing I was an early adopter of), I head over to Fairway or Whole Foods every other week or so. For the first time the other day it actually felt…crowded, like the Fairway of old. Perhaps it was the upcoming holiday weekend, or that more people are returning to Manhattan with kids in school and a nascent return to offices. There is a nip in the air, the days are getting shorter again and forward we go it seems, into Fall.

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