Nestlé

Pam’s Pictorama Post: It’s a sunny Sunday after a dreadfully rainy sleety snowy Saturday here in New York City. So I sit down to write with the sense of optimism that prevails on a sunny day after a rainy one.

Meanwhile, I have had this item in my possession for months now where it has perched on my desk, waiting to see what role it will play and what it will contain. I spotted it in a background shot of items being sold by @missmollystlantiques and she was willing to sell it to me. I especially like its glass top where the 2 cent price is posted. 2 cents!

Top view of the tin.

Pictorama readers know I cannot resist a good box. My post on a Krak-R-Jak Biscuit (also purchased from Miss Molly, the post can be found here, as I am one of those folks who still mails cards. The appeal of a box is like catnip to me – I’m equally bad about cabinets. (A post on one display case I bought a few years ago can be found here.) Things that can contain things seem like a win-win to me and I can always justify their purchase in my mind. For some reason I am convinced I always have space for them.

Snatched this up from an article about the early expansion in the popularity of chocolate after WWI.

A quick look at the Nestlé history reminded me that it is a Swiss company. Shortly after college I was working in a kitchen at the Drake Swiss Hotel in midtown and little Nestlé bars with the hotel’s logo proliferated so it shouldn’t be news really. I think it was the first time I had considered Swiss chocolate as an export. The company’s history starts with the merger of two makers of condensed milk and baby food in the 1890’s. The chocolate production and a role in the birth of milk chocolate, so says their site, follows in 1904.

Early advertising with kitties interested in the condensed milk product.

While always happy to consume it, as a child I nonetheless admit I found Nestlé a poor relation to my true heart’s desire Hershey; the hard working denizens of Pennsylvania would be glad to know I am sure. I liked the crunch (that model appeared in 1938) added to the Nestlé bars however, but they had a more delicate flavor than the robust explosion of a Hershey bar. I did go through a period of affection for Kit Kat bars, also made by them, while living in England. Again, it was the appeal of the crunch – great with a cup of tea for a pick me up in the afternoon.

This is probably pretty close to the earliest wrapper of my candy bar eating past. I will say that their Quik for making chocolate milk was my top favorite in that food category.

Frankly it has been a very long time since I have eaten either, the chocolate I am more likely to encounter these is a wider variety. Bags of Lindt, both milk and dark chocolate, have come my way as gifts recently; my mother has boxes of sugar-free chocolates at her house (surprisingly good, especially if you stick to the nut filled and caramels), the occasional organic bar from Whole Foods crosses my path. In fairness it should be noted that my diet does not allow for the unabashed eating of chocolate however, having found that eating chocolate leads to ultimately eating more chocolate, leading to more of me.

The best remaining side view of the box.

Despite my childhood loyalties, this tin tickles me. Your 2 cents could buy you a plain or almond “block” of chocolate – two sizes shown on the side of the tin, nuts making the smaller (fatter?) bar. Sadly only one of the painted sides is still in relatively good shape, jolly red and yellow paint. For some reason the magic of reaching into the glass top container and pulling out a chocolate bar is still evoked when I look at it. Perhaps that is why I have had trouble filling it with any of the mundane flotsam and jetsam of my desk. I am thinking I may take it to mom’s house in New Jersey where I am still constructing a home office for the days I am there. The accumulating pens and post-its may take up residence there, but the images on the tin tickling a desire for a treat.

I’ll Make ’em Laugh: The Spice of the Program

Pam’s Pictorama Felix Post: As promised, today we have a very Felix day! These two sheets were a long time coming to Pictorama. First they sat on eBay for a long time while I was distracted by other things, and then I finally purchased them and then it took several weeks for them to arrive. I tend to hesitate before committing to very fragile paper items, but in the end I claimed them as mine. I am spying a spot at the top row above Kim’s desk, a bit hard to access, but not too much light. Could be just right. They are great. Here we have Felix at the zenith of his come hither appeal plying his trade to good use.

Both of these sheets of advertising are from Moving Picture World magazines and I will admit that I find the cutting up of these journals to sell for separate pieces distressing, although I understand some are likely worth more for their parts individually. These are fascinating journals in their entirety and I have purchased many a copy of the ancient periodical for Kim, mostly from the ‘teens, and I believe there is even a bound volume of them in the house, that I dimly remember picking up as a gift for Kim, out of an apartment somewhere in Chelsea. These pages have been carefully removed by the staple being taken out of one and a clean cut on the other. The one emblazoned, Felix the Cat Cartoons is from November 21, 1925 and the other is from July 7, 1927.

In the first Felix shows all his moods, like an actor auditioning for a part: thinking, musical, angry, worried and intellectual. He is shown horizontal on all fours (in what I think of as a catty pose) and even chasing a mouse at the bottom. Although he might be going through his paces for this ad, he was already at the height of his fame and auditions were hardly necessary. Here he proclaims, Put me on your screen and see what a bright little fellow I am. My tricks will put your audiences in the best of humor – and I’ll make ’em laugh nine times as many times as a cat has lives. I’m doing it now in five thousand theatres. Felix And below that the added encouragement, Felix means extra profit for the showman who exploits him.

Felix had recently made the jump to Educational Films (the spice of the program) which is mentioned here prominently at mid-page, as is a produced by credit for Bijou Films, Inc. EW Hammond is presenting up at the top (President of Bijou Films) and of course Pat Sullivan gets a huge credit with Cartoons by right next to a Felix running right at it. (That’s a lot of credits for one animated cat, even one as big as Felix. Not surprising, but sadly of course, no mention of Otto Messmer, Felix’s true progenitor.) Felix made 20 cartoons in ’25 by my count via Wikipedia’s filmography (about half before switching to Educational Films for distribution that year), and more than 20 the year before alone so production was in full tilt and there was plenty to watch.

One real gem from 1925 that I uncovered while doing some light research on that year was a nifty full length cartoon made for Mazda Lamps, The Cat and the Kit. It is 98% cartoon with only a smidge of commercial and is definitely worth the watch below. The story follows Felix on his wedding day and the drama around the headlights on his car (called lamps at the time and were much more like lamps than the headlights we have now) which keep going out. He is forced to buy inferior replacements and those don’t focus – requiring Felix to resort to snatching the moon out of the sky – only to be told by a policeman that there is no driving with moonshine in the car!

I can’t resist detouring over to Mazda Lamps for a moment, I’m sure Kim and I are not the only ones still shaking our heads over the beautiful Mazda Lamp display uncovered awhile back on the television show, American Pickers. One is shown below from a site called Design is Fine. History is Mine.

The second sheet, from ’27, shows a parade of Felix-es bringing us all the short features Educational Film Exchanges had to offer. As an avid fan of silent shorts I recognize some – Larry Semon and Lupino Lane. (Kim knows more of them and reminds me that John Arthur was Darla’s father of Little Rascals fame. Remember, Feed ’em and Weep, featuring Mr. Hood on his birthday trying to eat his celebratory meal?) Some are a loss to me such as Tuxedo Comedies or Mermaid – evidently series of comedies that folks, such as Snub Pollard and Lloyd Hamilton, would have come and gone through.

Felix’s own shorts are listed at the top and the large sign he holds up front, mounted on a striped pole, is for Educational Pictures. Meanwhile, I especially like the sign which is pointing toward 1927 and ’28 at the bottom. Pat Sullivan only gets a signature credit here (as if he had drawn it). I see 26 films listed in 1927 for Felix so he was certainly going full steam. I include one below in order to give equal time to 1927, Whys and Other Whys, which kicks off with a soused Felix leaving a nightclub. Watch these while you can – these links to Youtube don’t seem to last forever! (Although a quick search may turn up another source if these have disappeared.)

We are invited to Fall In! and Travel with the leaders of the short features parade. The art on this advertising sheet is hotsy-totsy – it is always a favorite moment of mine within the cartoons to see a virtually never-ending cycle parade of Felix. If studied carefully, two Felix-es on the sheet have been a tad mangled, you can note that the second largest (holding the Lupino Lane placard) and one about mid-page (with the Larry Semon ad) have had a bit of what looks like ham-handed revisions around the eyes. Not sure what anyone was thinking to improve upon Otto Messmer’s genius. (Just a note as well that some of these Felix’es only sport whiskers on one side of their face.)

The back of the ’25 sheet sports an article entitled, The Bar-G Mystery, New Western Patheserial Now in Production (Kim checking that one out in a book now), and ad for the Charlie Chaplin release of A Dog’s Life to be released on November 22, and a rather terrifying ad for Buster Brown with Buster and Tige looming large. Short pieces appear on the recovery of Walter Hiers from an injury sustained during filming which almost cost him his hand according to the article, and announcing Clyde Cook to appear in a new comedy. The verso of the ’27 sheet is an add for volumes on photography by the folks at Motion Picture Photography – one for professionals and the other for amateurs.

Tommy José Stathes (@tomatitojose) has just released the latest in a series of brilliant Cartoon Roots DVD’s featuring some new restorations of rare early Felix cartoons! It can be purchased on Amazon here. I am on the edge of my seat waiting for mine to arrive. His earlier DVD’s are also being re-released and can be purchased here. A bit of a review of one of those earlier DVD’s can be found in a prior Pictorama post here. And on that note I believe I have kicked off the year of ’21 as a Felix friendly one – enjoy!