Time Out for Our Sponsor

Pam’s Pictorama Post: We all know it – cats sell! Here are two classic examples. I fell hard for the Black Cat Hosiery cat early on in my collecting days. He’s popular and the large free-standing displays go for big money. This was an early acquisition for my collection and he sits framed on a wall over my desk at home. He has a stand tucked behind him that makes him free-standing as well. Sadly over time the company moved to just a black cat logo – nowhere near as compelling as this fine feline. Our cat Blackie bears an extraordinary resemblance to this fellow, despite have a white spot or two that would show in this pose. Blackie is among the few cats I have known who has a distinct smile. Perhaps because he is so black around his mouth you can see it clearly – when cats smile they show their fangs though. Some people may not think it is the friendliest of looks – but we know he means well.

Hoffmann's ad

I have paired our hosiery friend with this serious German chap advertising, of all things, rice. It seems to translate as Hoffmann’s Rice, Starch with the cat. I gather starchy rice was viewed as a good thing under the circumstances – I wonder if there’s a word pun that translation isn’t sharing with us? As far as I can tell this rice company eventually morphed into one that still exists internationally today, but I am not entirely positive about that link. Meanwhile, this little piece of advertising is especially pleasing – as a result they are fairly ubiquitous it seems. People kept them. You can probably see that he too is meant to be freestanding by moving his feet forward. I bought this particular card at a flea market in Berlin around ’07 – they were inexpensive and plentiful there. He is a classic bit of advertising and it is easy to see why both of these were beloved and survive in large numbers even today.

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One thought on “Time Out for Our Sponsor

  1. Pingback: Smokin’ Cats | Pam's Pictorama

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