Enjoying Myself Very Much

Pam’s Pictorama Post: Today is a cuddling a cat card. It isn’t really quite typical of one I would purchase (verging on the saccharin) but there was something about the atmosphere of it that made me pick it up. I am a bit of a sucker for that dramatic look I think. In studying it a bit this morning and reading the note on the back, I like to think that it was perhaps a father picking out a card to send to his wife and daughters, maybe thinking about what they would like. I sometimes wonder about this period, one so popular for sending postcards, multiple deliveries a day and often for something as small as to set a date or announce an arrival. Where were the cards purchased and was the sender considering the recipient when choosing?

Certainly cards were frequently sent from a holiday – or in this case to family members probably on holiday. But I wonder, did dad grab one from a pile of postcards at home to use? In general was there a stash of postcards for general household use the way I keep a cache of birthday and get well cards even now? Or did dad wander off and find one, perhaps at the news agent when purchasing some magazines or a paper? Did he see it and think of them? In this case I think he might have – other times where there seems to be a complete disconnect between card and subject, I think it is less likely.

This young girl and her fluffy white cat are on a velvety dark background, emerging out of it and bottom lit. There are sparkling bits on her dress made with shiny dots which are layered on (casting tiny shadows and gleaming) and the effect pops dramatically. Her curly hair is caught up in a faded red velvet ribbon (the red color picked up in the flowers on her dress), the texture of it and the shiny (but not quite garish), fabric of her green dress make her emerge out of the soft, dark space, her expression a bit beguiling. The card was made in Prussia but there is no other publication information, just a serial number on the lower left.

The cat, a fluffy white long-hair, allows her to cuddle it close while looking at the viewer – his or her eyes dotted with tiny bits of green, the same as her dress. A practiced cat holder, she has the cat’s front paws caught up in her hands though – it’s not getting away. She sports a gold bracelet and a ring on the hand we can see and she has been gently colored in with flesh tone, rosy cheeks and lips.

This card was sent to The Misses Speedays. I cannot read the name of who it was sent care of, however it went to Bleucathra Street, Keswick. It was mailed on June 20, 1912. The message reads, I am enjoying myself very much, I don’t think I will come home when you come back. Peter. A careful look at the cancellation shows it was mailed from Sunderland. Not knowing where that is, I had a quick look and it is way up in the north, just southeast of Edinburgh.

I like to think he picked the card out for them – although I am mulling that he signs Peter and not dad making me second guess my storyline. Still, perhaps his cat loving Misses Speedays have left him home with puss and perhaps other pets while they enjoy their early summer vacation, to the south of their home near the North Sea. And we can indeed imagine their pleasure in receiving it.

Weather

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Pam’s Pictorama Post: I have a philosophy about summer weather in the greater New York area. It is my belief that July is always worse weather than August and therefore I generally push my vacation to August because otherwise it is spent inside clinging to air conditioning and I might as well be in the office. (Furthermore, I would say that June is just too early in the summer for vacation and too busy at this particular job as well – although the June weather was lousy this year as well.) However, during the long beachy summers of my childhood the hot, sunny days of July were a feature event, better than the cooling days of August. It was prime summer. However, every single day that it rained did seem like a crime against my vacation.

I think for the most part we on the East Coast of the United States can agree however, that thus far this year the weather has been extreme and really a bit wretched. In addition to many days of heat over 100 degrees, we are now dealing with an air inversion, a heat dome trapping the smoke from wildfires in the north and turning our days tea-colored with a vague sense of the End Days hanging about them. Meanwhile, Kim and I need to make a trip downtown and both today and tomorrow threaten additionally with downpours.

British beach holidays have long been fraught with the likelihood of rain and the population intrepid about them in spite of that. I am guessing this one, from August of 1927 was no exception. Bonzo and his pale Ooloo, huddled companionably under an umbrella. Bonzo looks like his toy counterpart a bit more than his illustration and comics self and the black cat is a bit more generic than Ooloo. (For two Ooloo posts have a look here and here.) Although I will say, I have never been sure that Ooloo had a very decided design.

Here he (she? never sure) sports a big read bow that matches the umbrella and they look at each other fondly. No one is actually holding up said umbrella – a careful look just sort of shows it floats over them. Bonzo has a paw stuck out as if checking to see if it is still raining, although it is teeming down. Little drips come off the edges of the umbrella as if to assure the viewer that it is indeed keeping them dry despite the rain pattern across the image.

Above them it says, The weather, old friend, doesn’t matter a jot; But a card for Remembrance just matters a lot. (Jot isn’t a word you see a lot, right?) It should also be noted that there is no copyright or publication information on this card, helping to confirm my suspicion that it is a total swipe.

*Blackpool evidently just had this flat Felix instead of a stuffed one. Pams-Pictorama.com collection.*

On the back, in pencil and as best I can tell it says, Blackpool Hello Dear, I am enjoying the last of my holidays and around Blackpool but tomorrow I leave for Liverpool and from…I’m…you. And in the top right corner, Love from P. Limson. It is addressed to Miss L. M. Horsepoof, Gedling, Nottingham. It is dated, as noted above, with a cancellation from Blackpool on August, 24, 1927 at 10:15 AM.

Pictorama readers well know that in my mind Blackpool holidays at the beach in the 1920’s were best known for having your photo taken with an over-sized Felix. (A post with a number of photos from Blackpool can be found here.) This would of course be reason enough alone for me to opt for a summer holiday there, weather notwithstanding. Instead, next weekend we decamp for our New Jersey shore digs. A few posts between now and then but we are starting to get ourselves ready.

Fishy Wain

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Pam’s Pictorama Post: I tossed this into a purchase pile recently as clearly somehow these are Wain or Wain-ish cats; however I would bet dollars to donuts that Louis never saw a payday for this one. However, having said that, I cannot easily locate another version of this image online, only one other copy of this card itself.

A few posts back I discussed the history of New York postcard producer Franz Huld and much to my surprise this morning, his credit runs along the side of the front of this card, Huld’s Correspondence Series No. 23 Franz Huld, Publisher, New York. (That post of an entertaining card about the Catskills, Hanging on the Moon, can be found here.)

Meanwhile, just yesterday Pictorama had a post about another innovative early postcard maker but in Germany. I think of that one as more of a high end (photomontages and trick photography) and our US friend Huld as sort of creatively low end if you will. (I am only on my first cup of coffee today so stay with me a bit.) Huld had a much briefer run in the business and never on a huge scale of production and maybe wasn’t above a bit of image thievery. Just a thought anyway because this card looks distinctly culled from something else and does not bear the Louis Wain signature nor credit however those are Wain cats.

This card was mailed but the postmark has been torn off therefore I cannot accurate date it. If I put it roughly at 1910, Huld is coming toward the end of his several years of production but still active and in upstate New York. However, the real smoking gun is that Wain was living and working in New York from 1907-1910, but only doing newspaper work. He was producing two newspaper strips, Cats About Town and Graymalkin. There is evidently no record of him producing postcards here. So my guess is that Huld lifted this image somehow from a newspaper illustration and craftily “repurposed” it.

One of the few images I could definitely tie out to this period of New York newspaper work. I do think there is some under-valued and interesting Wain work published in newspapers. While much of it was repurposed and collected, I have definitely seen work, mostly for sale as tear sheets, that I have not seen elsewhere.

On the card we have two grainy Wain cats, one yellow fellow attacking a meal of fish – his mouth in an “O” of expectation. I like the way his paws manage to hold the implements in a logical way which I would personally find challenging if I was drawing this. The orange, grumpy, cat looks on in expectation holding a three-prong fork and knife up like he might bang on the table with them. Next to them in script it reads in neat script, This is no Fish Story. Again, while maybe in the quirky style of Wain somehow perhaps misses the mark?

*Detail of a Christmas page done by Wain that I purchased and wrote about last December.*

The sender of the card has underlined the above and written, No-sir-ee – Dearest Ross; How are you enjoying your vacation. I am having a fine time. Love to all, Bradley. It was mailed to Master Ross W. Guernsey, Schoharie, Scho, Co. New York. As I mentioned before, the stamp and cancellation has been torn off so no date and no point of origin for the card. (In sorting out the address a bit the internet told me that Ross W. Guernsey was a life-long resident of Schoharie, New York. I have no way of knowing if that seems true or AI just sort of winding me up.)

Our friend Mr. Huld was sadly certainly not the only one taking advantage of Louis Wain and liberating his work for his own purposes. This is perhaps though the most egregious and evident example I have run across. Still, I remain grateful for a snippet of Louis Wain I wouldn’t have seen otherwise. I intend to continue to sniff out some of this newspaper work in its original form.

Smiling Card

Posted by Pam's Pictorama

Pam’s Pictorama Photo Post: This is a sort of genre of Pictorama cards – beautiful woman in a photo collage or otherwise manipulated, sometimes on the moon, but today is bubbles being blown and bubbling up from a clay pipe. (It’s a loose category but have a look here, here and here for a few others to get the idea.)

This one has the added appeal of a pampered looking kitten being held by the woman who is looking at it adoringly. (Likely a studio puss who earned his daily keep but has a natural look of feline entitlement.) She is in an absurdly befrilled hat, dripping in ribbons, lace and feathers. (One can only imagine how long before kitty wanted a go at the feathers; you’ll notice she is holding onto his paws.) She sports a gold necklace, rings and a bracelet. Even her dress seems to have feathers at the neck. Her make-up is evident, heavy lipstick and eye make-up which probably was considered a bit tarty for the day.

Somehow the illusion has been created that she is in a bubble – in fact her image in the bubble is repeated in the different size ones to make four on the card creating the illusion of bubbles floating out of the pipe. If I were to guess I would say maybe they started with a photo of a reflecting ball like you might have in a garden. (Or the witches balls I have discovered more recently that hang from the ceiling, usually in a window – to show that witch already lives there so that witches just move along – or so I am told.)

The photo is hand painted with a swath of pink on her and green and yellow around her. The smaller bubbles just get a dollop of yellow, the smallest remains in just black and white. The pipe is in black and white. It appears to be a clay pipe and I don’t know much about them. I wonder about what appears to be a hole in the bottom and how that worked with bubbles or even to smoke – but maybe it created a better flow of air somehow.

The postcard maker has a very tiny emblem in a circle also, in the lower left corner and a serial number (464/20) on the right. It is a stylized NPG which seems to stand for Neue Photographische Gesellschaft, an earlier German maker of photo postcards. Arthur Schwarz founded the company in 1894 and helped create the photo postcard boom of the 1900’s. The company was interested in technical advancements, color photos and without knowing more than this, I would say this is a good example.

*Pams-Pictorama.com Collection. Well, actually Deitch Studio Collection.*

Without noting the maker when I posted about this, today I discover that this postcard I gave Kim for his birthday a few years ago is made by this company as well. I show it above and the post about it can be found here.

This postcard was mailed and it is postmarked April 6, 1909 from Jacksonville, Florida and mailed to a Miss Ora F. Wagner, Noblesville, Ind 170 S9h. I can’t quite read the top of her message – it might read, Peeps and then says, This is a dark and gloomy day so I am sending you a “smiling” card. Yours HOH.

I like the sentiment and being a bit out of sorts after a long week at work it seems appropriate and like a good shot in the arm early this Saturday morning, many decades later.

Winkin’

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Pam’s Pictorama Post: Like most New Yorkers I awoke to a much cooler day today after several days or grueling and punishing heat. And this fellow was looking up at me on my desk when I got here this morning. (Envision my desk, an old drawing table someone gave me, as a living, roiling, mass of things which occasionally coughs up something from a lower stratum. One morning last week it was freakishly an early family photo of Kim’s. I don’t remember having seen it before and have absolutely no idea how that ended up in the mix.)

I purchased this card at the most recent edition of the postcard sale. You would think that it might be embossed with the very textured, woven look of the background (like the surface of an old suitcase), but it is not. This very sporty cat however, who has a hat, high (detachable?) collar and bow tie all of his day. That chapeau (more or less the same blue as his natty bowtie), is at an especially jaunty angle and sized just right for between his pointed ears.

As cat coloring goes, he is a bit nondescript. His hair is sort of a brown mix but without a distinct stripe like a tabby. He’s got a saucy look with his gaze directed, not at us, but toward someone or something to the viewer’s left. While it isn’t all the way to thuggish, his wink isn’t one of affection and I would say he’s a tough guy. (Cats blink and wink with affection and sometimes of course as they get sleepy – which being cats is much of the time.)

This card was mailed from Rotterdam on April 3, 1917 (I needed Google’s help with that) and addressed in a purpleish ink to Mej. W. H. van Etten, Oudshofstraat, Steenbergen. In the same ink and hand on the left, it appears to say something like, Jac. Pat.

So this uncredited artist could be the Netherlands answer to Louis Wain. He looks like he is up for some trouble – I can see him shooting craps or pulling a minor heist. While Wain’s cats can have that quality there is something always a bit scattered about them and there is usually a sly joke somewhere.

The only identifying mark on the card is a stylized PN and the number 2501-4 on the front. While an internet search shows Postcard News as utilizing these initials, they appear to be a later, American card company.

As a kid I had a remarkable tortie named Winkie. I have probably written about her before although not that I can think of at any great length. She was my first cat soulmate, was extremely smart (arguably too smart for her own good), and had several extra toes on each front paw as well as an extra joint somehow which made her look like she was on her tip toes.

*I’m sorry not to have a photo of Winkie available, but here is Cookie Fussbudget Butler.*

She and my cat Otto have left me with the impression that the girl cats are smarter than the boys, although the fellows are more likely to be very affectionate. This plays out a bit with Cookie and Blackie. However, it must be said that lately Cookie has become assertively in need of attention and leaps onto the bed nightly (dramatically jumping over Kim’s pillowed head and mine), lands next to me and begins loud meowing for pets. She has always been the more vocal, chattier of the two cats and now the vocalizations are long, loud and drawn out conversations and I suppose recriminations. Cookie (aka Cookie Monster), the tuxie of the two, is quite a card.

In the Yard with Cats

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Pam’s Pictorama Photo Post: I am heading to New Jersey tomorrow for a few days and this card has me in a pleasant mind of backyard time I hope to enjoy. My roses are in bloom and the gorgeous purple-blue hydrangea, both front yard and back, is starting its ascension into its first flowers of the season. The herbs are well on their way and I understand my grapes have finally come back with a will. Strawberries have already made an appearance and the dahlias are shooting up en force!

I will, of course, be greeted to varying degrees by the resident cats there. Beauregard will claim as much lap time as possible while Milty and Gus will shove in where they can. Stormy and Peaches, my girl cats, are my scaredy cats and although they may (or may not – thinking of you Peaches!) be glad to see me.

*The grapevine has returned with a vengeance I am glad to see. All the garden photos are via my friend Winsome.*

If you pay attention to all things cats on the internet, you know that catios are all the rage and you can purchase them pre-made (think screened tent for your cats) and less expensive, or you can build a more elaborate version. Ideally the cats have free passage from house to safe outdoor harbor in the catio, but there are an increasing number where the expectation is that you will plop them in and take them back out yourself. Of course, I have considered these but I am not carrying my precious pusses outside to put them in a flimsy screened enclosure. No, I would have to be one of those folks who built something solid and give them cat door access to it.

Although I grew up with cats that roamed free in the yard and divided their time in and out of the house as a matter of course, this is no longer the way in the area where I grew up and where we now have a house. At some point, keeping your cat inside, or with a collar for brief outside turns, became the way of things. Cats are chipped now in case they are lost, although something about putting that in her cats always made my mother nervous. Although all these cats came from living on the streets, none of them has set a paw outside since.

There is something wonderful however about my childhood memories of cats wandering in and out, more or less at will, without thinking about it. They enjoyed it so much and all the better if we were outside with them. As I kid I would sit outside and play with them for hours. I actually haven’t thought about it for years.

Like this photo we might have had a light indoor chair outside, although it would likely be alongside a bunch of lawn chairs. (My father eventually bought heavy outdoor chairs and tables at garage sales, but I was older by then.) If we were outside at least a few of the cats and the dog would be out with us although, maybe someone was sleepy inside too. There were no particular rules. We just never thought about it. Everyone pretty much came in at night unless for some reason they had a mysterious kitty rendezvous and were off on a toot for the evening. Noted but not a cause for alarm.

*The dahlias are showing early promise.*

Looking at these folks and their cats in their backyard in the dabbled sunlight it makes me think about it. The women are in their long dresses of the day but summer versions and the man, seated behind them, is in a suit with a tie. (One could say he is sort of not quite fully participating.) Those summer cottons which while beautiful must have required difficult laundry and endless patient ironing. Hard to see but the woman in white is leaning on a bit of a chicken wire enclosure behind her. When we look closely there are beds of plants, something leafy and green climbing up an arbor to the viewers left and behind them.

It was clearly a bit of an occasion. Girl kitty (my assumption) is wearing a big bow and looks a tad unhappy about it although not in full on revolt. She perches in a timid way on the chair with a cushion. She is a light-colored tabby-ish kitty, orange most likely? The other looks like a tom and he is in a loving if tightly gripped hold for the photo. Look at the stripes on his legs! Those black bands! Both have white faces and front paws. Handsome fellow!

The yard has a high fence around it as far as we can see, although technically not one that would keep an interested (let alone determined) cat in or out. My backyard is also fenced, but given small spaces as entry points near the ground I have found all sorts of animals back there including a fox who got in and admittedly didn’t seem to know how to get out. (I opened the gate and invited him to take his time leaving.) Cats do come by occasionally – that is how Stormy and Gus came to live with mom. Some of you might remember the stray tom I christened Hobo who we fed on and off for several years.

This photo was never sent and nothing was written on the back. On the back there is a very faded company logo for Central Studio, and an address, 103 College Street, Burlington, VT. It is easy to imagine that this was taken in Vermont, a singular photo postcard and the cats were clearly rallied for the photo opp. It is a wonderfully distilled moment from a long ago summer.

Meanwhile, on my way to the Jersey shore so a Jersey summer specific card to come tomorrow!

The Well Dressed Puss

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Pam’s Pictorama Post: Ah, what is the well dressed cat wearing these days? At work I saw a few sporting Knick’s attire (dogs wear it better I am afraid), some need newborn baby style onesies to keep them from a surgical site (kinder than the cone of shame if it works), and there is this strange meme on the internet to put them in yoga pants, which turns out to be a stunningly bizarre look. I may have mentioned that we have a policy against dressing the cats here at Deitch Studio and they seem to be grateful for it. Once again, this seems to be a fundamental difference between cats and dogs. I have handed over many a branded bandana to a pup at work and most seem to embrace it.

The imaginary sartorial bliss of these well drawn felines from 1908 certainly provides a counterpart in the space of time and imagination. I’m hazarding a guess to say this artist (it is unsigned) is an early US pretender to the Louis Wain throne.

These four gentleman cats all duff hats, jackets – three have monocles, two have walking sticks – one sort of shillelagh-esque on the end. Each kitty has a different model hat, but each one is stylish in keeping with the period. I was actually in New York City’s oldest hat store yesterday, JJ Hats, founded in 1911. It was doing a fairly booming business, and I admit I made a not insubstantial contribution to their income for the day. (Maybe some hat related posts in the near future. I stocked up.) It was there, several decades ago, that I purchased the black Stetson cowboy hat Kim wears as one of his first birthday gifts from me.

*It’s actually currently under scaffolding but it looks like this!*

These kitties have a variety of top hats, a stove pipe and a sort of bowler/deer slayer model. They wear fancy pointed shoes and dressy sort of smoking jacket style coats – one with a boutonniere. Their trousers, some cuffed and others not, all have a decoration down the leg I associate with tuxedo pants. (I just looked this up, the stripe down the side of tuxedo trousers is to hide the seam and give them a more cohesive look. Who knew?)

*Tempted to buy Kim a new straw hat…these can survive a rain storm.*

Even their collars represent a variety of styles of the day, mostly the high, white stiff ones that would have been attached by a few buttons, although our fellow in blue with the top hat seems to be wearing a different, long flat one. We have a few different cat kinds here too – from stripe-y short hair to a fluffy Persian look. Hands (paws) are mostly conveniently tucked in jacket pockets, with the exception of one gloved one holding a walking stick on the end.

The top of the card poses the question, Are we top-notchers on dress? Well, look at our clothes. This seems to arise with a bit of smoking detail around it. Behind the gentleman cats a vague landscape of mountains and perhaps water and grassy fields is sketched in. I would have thought these natty kitties belonged in a more urban setting.

Someone has written, Love to Leslie From Margaret at the bottom. It is addressed to Master Leslie H. Stauffer, 5314 Addison Street, West Philadelphia, PA. It was mailed from Braddock PA on February 5 1908 at 9 AM. I always think about these lucky children getting these fun cards in the mail at the turn of the century.

*Cookie is, of course, always in formal dress, even when napping behind Kim on the couch.*

As it happens, Kim and I head off to Philadelphia shortly. He will be reading at Partners & Son bookstore tonight. I hope to report on that and a whole bunch of other Deitch Studio activity around Kim’s book, How I Make Comics tomorrow so stay tuned.

Write Soon

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Pam’s Pictorama Post: Saturday is dawning very bright and hot again today, although it promises to be a bit better than the last few days which have felt much July than June. We shall see. There could be ice cream in my future.

We here at Deitch Studio are regrouping after a long week of work including some promotion for Kim’s, How I Make Comics. Kim taped a podcast yesterday with Harry Siegel (I even got to chime in), and that will be showing up on Lit NYC in about a week we are told. (Kim has done two others, one with Amusing Jews which can be found here and another with Robin McConnell on Inkstuds, which has not come out yet.) Next week we head to Philadelphia for Kim to do a talk at Partners and Sons bookshop and then things seem to calm down a bit as we drift to New Jersey for the summer in about a month. We will have the summer to recoup.

I try to take my part-time job as the in-house promoter for Deitch Studio seriously. Yesterday the interviewer asked if I was going to pursue doing a podcast with Kim. (I ventured some speculation on that in a post here.) I answered honestly that maybe after all the initial promotion for the book is over. Right now we are pretty deep in it without starting anything new – yikes!

*Artwork advertising for the gig next week. I love seeing a selection of my toys in this one!*

As I sit here, Kim is writing a letter to his friend Zach Sally about Zach’s book, Folrath, which he sent to Kim via a friend at MoCCA recently. Cookie is enjoying the approximately 30 minutes of sun she gets on a certain chair each morning this time of year. Blackie though is having an off morning not eating his food and I am eyeing some meds I might need to put in him to help.

The coffee is on, the smell wafting into the living room, (the end of a loaf of Orwashers excellent sourdough bread awaits us as toast) and I realize I truly digress, but it has been on one those weeks and Saturday morning finds us a bit exhausted. Fresh Direct will be dropping off some groceries soon, however other than maybe making a quick soup I would say this weekend is all about collapsing a bit and resting up.

*Orwashers last weekend. It is always so cheerful and jolly that I find myself taking pics while waiting in the line that generally goes out the door.*

Meanwhile, for the main event today (if a bit belatedly and far down in this post) I share an embossed, die-cut style cat card purchased last weekend. A scaredy cat threatens I’ll get my back up if you don’t write soon! The cat has a deep 3-D quality and highlights (you can see he even casts a small shadow), which make him stand out further on this paper which has a faux linen quality and tooth to it. He is a true miniature version of a German embossed Halloween decoration. There is no copyright or publisher’s information on the card.

On the back there is a postmark of Janesville, Wisconsin, with a June or July date I cannot read, 1908. Rather plaintively it says, Why don’t you ever write to – Lucy. And it is addressed to Mrs. M. C. Vosburg, Ft. Atkinson, Wis. R.F. D. No. 3. Poor Lucy. So I guess this card was chosen to the point here. I do hope Mrs. Vosburg wrote to Lucy eventually.

Dr. Thomas’ Electric Oil

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Pam’s Pictorama Post: For those of you who have actually entered the doors of Deitch Studio, aka the home of Pictorama, you know that things are squirreled away in everything from flat files, cabinets and bookcases, portfolios which bulge and let’s not get started about under the bed storage! (We went searching for something last week which required taking the mattress of the bed.)

Kim was in the flat files (on the same day) when this surfaced. I have no real memory of where I purchased it although I vaguely think it might have been in France or England. Since this is an American company, I may be wrong although I don’t find many items matted this way for sale in the venues I frequent here. I keep a weather eye for early advertising and some other Victorian advertising posts can be read here and here.

*Evidently the antique bottles are highly prized.*

It is a sort of great but mystifying image. A small, pert cat (it’s a cat, right?), whose bowler hat has presumably been knocked aside by this enormous, angry windbag of a toothless kitty, waves an overdue Rats Bill at him. He says, Come settle up Mr. Howler. His yellow receipt book is on the ground next to him and his shadow leads us down the page. Mr. Howler looks like a giant wrestler, looming over the tiny bill collector. His gaping maw is open to display a mere two teeth! He’s a bit cross-eyed and his ears are flat. His mouth is all red tongue and his fur is a bit frowzy. Above him it simply says, What!

Somehow this is all an advertisement for a patented medicine, Dr. Thomas’ Eclectric Oil. Perhaps the buyer whose eye was caught by this image was one who should have been beware! Our friends over on the internet give an overview of the rather shady history of the product. A sort of cure-all, it was sold all over Canada and the United States, which originated in the 1850’s and managed to stick around until the mid-20th century. (Is that really possible? 1940’s?) Although created initially by a doctor it, despite many promises, evidently had no healing ability.

In fact, it sounds a bit dangerous. Almost half was turpentine and the remaining half was made up of mostly camphor and pine tar or oil of thyme. Evidently the earliest version of the formula did contain some narcotics (opium!) but also hemlock and chloroform. Among the ailments it was marketed to resolve were: coughs, colds, lameness, rheumatism, tooth and earaches, cuts, burns, frostbite and even deafness after only two days of use!

*Not in the Pictoram.com collection unfortunately.*

While I could not find a through line of consistency in their advertising the methodology seemed to be just to get your attention as it does here. The mash-up made-up word Eclectric refers both to electric (a buzz word of the 19th century) and eclectic while saving themselves from any technical misrepresentations. (It is a bit unclear to me if it was originally Electric and was changed at a later date or not. I think yes.) Cats seem to be something of a theme but not a particular cat again and again.

This item, now surfaced here, seems to rate hanging up somewhere. I think maybe my office where for some reason I haven’t hung anything up. For now however, enjoy this advertising tidbit. Kim and I are off soon to the June edition of the Metropolitan Postcard show and you know that means lots more postcards to come.

The Corticelli Kitten

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Pam’s Pictorama Post: Continuing on a bit with our classic cat theme here at Pictorama, this wonderful bit of early advertising came in the door this week. A former IG seller messaged me and asked if I was interested, remembering my feline predilections. I paid up a bit for it, but I think it is a great piece of advertising which I have never seen before.

*Go cats, go! Early print advertising for Corticelli using kittens.*

Evidently the Corticelli kitten began his (or her) advertising career all the way back in 1900, making it in the earlier era of emerging cat advertising. A kitten was stamped as a logo on each spool and advertisements showed a kitten or kittens playing with and chewing on the thread to show how strong it was – also that as superior thread that it was unlikely to tangle. Anyone with cats and threads knows pretty much what is likely to happen when the two are together and, strong or not, I would not want to put any thread to the test.

On the back it reads:

I am the Corticelli Kitten. As Corticelli silk costs you no more than poor silk you are saving your own time and money when you ask the cleark especially for Corticelli silk, because while you may pay as much you are sure of getting more silk, better silk, purer silk, brighter silk, longer silk and stronger silks every time you as for “Corticelli.”

When I Tell You that for over 70 years Corticelli silk has held the World’s Record for Superiority, having won 40 Highest Awards at Expositions at home and abroad,

You Will Know it was not the Corticelli Kitten that first made Corticelli silk famous – it was the remarkable smoothness, length and strength of the Silk itself.

The next time you buy silk for any purpose (sewing, stiching, crocheting or art needlework) JUST THINK of the Corticelli Kitten and the superiority of my silk and tell the clerk you just must have Corticelli or you will go to some other store.

FUN FOR THE CHILDREN. A Cortecelli Kitten given free by any dealer selling Corticelli silk in exchange for 2 empty Corticelli spools or send to us for one. As your mother to save all the Corticelli Spools for you.

Corticelli Silk Mills, Florence, Mass.

*Back of the card. You can see where the bit folds out so it can stand.*

The company, its roots go back to the 1830’s, has an interesting history which includes a period as part of a Utopian commune from 1842-46. It was purchased and in 1852 had a revolutionary development when the company figured out spool silk thread strong enough for sewing machines. The Northampton town where the factory called home was renamed Florence to capitalize on a desire for European millinery.

Meanwhile, the company had a vast expansion in the early years of the 20th century and their products included a line of hosiery. Their apex of their advertising is said to have been a neon sign in Times Square. I share the only image of it I could find. The company folds in the post WW1 years for a variety of reasons, around 1932.

*Corticelli Kitten neon sign in Times Square, undated photo.*

I think it is hard for us to imagine what a major role spools of thread played in the world of 1900. Ready-made-to-wear clothes for the rank and file had entered the public consciousness in this country with the rise of department stores and catalogue buying in the 1880’s but a majority of Americans still sewed either to make clothes, tailor or repair them.

*Reproduction advertising available on Etsy.*

A well supplied sewing box was a necessity in every home – I can remember my grandmother’s (Ann, my mother’s mother – I have written about her here and here) sewing box which was substantial and she wasn’t even an especially good seamstress but could swing a hem, a button or a simple adjustment.

So while today it is hard to even find a notions store, the idea of not being well stocked with thread, needles and buttons was unimaginable for the early years of the 20th century.

This little fellow has a spool of bright red silk thread under his chin, as if he was wearing it like St. Bernard out rescuing folks with a bit of whiskey in a cask. A careful look shows however, that he holds the spool in his mouth by a thread – proving how strong it is! The label is cheated toward the viewer and of course he has this nice, tiny date calendar, still fully intact, on his chest for the year 1909. He is designed to stand up and still does – sort of. The calendar appears to have Clint E.M. written at the bottom.

While my own skill with a needle and thread is extremely limited, I do love the early advertising for thread. I have been tempted by the beautiful display cabinets from stores so we’ll see. If a Corticelli kitten one every came my way I think I would have to snag it.