Kicking Off the Holidays: Fleureux Noel

Pam’s Pictorama Post: Evidently the literal (Google) translation of the flourish at the top is Christmas Flower but I am thinking it is perhaps more like Christmas Tree because that is what this kit is bringing home or delivering today.

This card is a nod in honor of those of you who get that tree and put it up right after Thanksgiving – which was at one time the holiday tradition in the Butler family home. After a few years it was a fake tree (mom developed a distaste for killing a tree for the holidays) and I always missed the smell of a real one. Luckily here in Manhattan I get to walk past them on the street and enjoy! I don’t do a tree in New Jersey – it would just be a giant, expensive, messy cat toy. However, I have employed a wreath and some swags on the railings of the front door in there and it has a lovely smell each time you walk in. (I also discovered that this do-it-yourself outdoor decor thing is harder than it looks!)

The front door, most of the way done for the holidays…it was a several day process.

On this cat card snow is falling on this already amply covered mountain scene. (I’m a sucker for snow in pictures, just ask Kim – I always ask to put it in the Christmas card! It is a lovely decorative element.) The tree isn’t especially well secured – snow covered, it is in fact a bit precarious in its (large) pot on the back of this wooden sled – and sports a few decorations, a gift box, some lights even if you look carefully.

Our kitty driver is a bit oblivious – he’s knocked this other unfortunate fellow aside. He does sport a nifty little tie around his neck, sled “reins” in his paws and snow shoes on his lower extremities – which I guess makes sense if you are an anthropomorphic puss. He has a fluffy tail but his fur otherwise suffices to keep him (and the others) warm in the snow. No hat, Mr. Cat?

The small cat which has been casually bowled over onto his bottom by this sled notwithstanding (I think of this as a bit of a ham-handed tip of the hat to Louis Wain myself), Mr. Driver Cat keeps his eyes on the path. There are two cats watching him go by – well, one is and the other is looking off elsewhere. The snow covered mountain peaks are in the distance and high above the scene. I am not exactly sure what the artist has sketched in behind the mountains and below the clouds – there are lines which might be water? Hard to say.

It has to be said that the sender had little respect for the card (or was it the postal service requirement?) and plunked a stamp on the front. As a result I can’t read the cancellation with place and date. It also almost covers the already difficult to read name of the card maker. I think it is Favorite, maybe a company name; it is pretty illegible. (There is also a sort of silver-izing or oxidizing of this card which makes it extra shiny in spots in the light and which make it harder to read.) I quick look at my own archive and I come up with Maurice Boulanger as the likely artist. (That was a New Year’s card back in 2019 which can be found here – ironically I opined that I would like to travel less for work in the coming year. Little did any of us know what March of 2020 would bring!) I have had other Boulanger cards in color recently – you can read one of those here.

Let me know if I have missed something in my rough translation!

This card was sent by someone named Louis and he has nicely dated the card as December 23, 1912. It is addressed to Monsieur et Madame Richard at what appears to be: S Rue Caron Malakof, Seine. (He has written over Malakof and I have checked the spelling online.) I don’t read French and the (very) rough translation appears to be something along the lines of: Dear Charles, I’m sorry, I had to go, I’ll woke up the [?}, he had been warned, but I’ll skip Christmas if that doesn’t bother you, I’ll be at your place around the 7th, say hello to everyone. Louis If I am missing something vital I ask you French readers to share!

Back in the early part of the 20th century the French did extremely well with holiday cards – New Year’s cards being their forte – which I continue to enjoy today. In fact, Pictorama may have one of those lurking in the pile for this year. I assure you all that some gems are hiding in this pile still!

2 thoughts on “Kicking Off the Holidays: Fleureux Noel

  1. Greetings from Washington State!

    I stumbled upon this site through a brief fascination with ‘Black Cat Cigarettes”. It was nice to come across such a small part of the internet, and even nicer to read about some of the history showcased within.

    Happy collecting, and happy holidays!

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