Premium

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Something given as a reward, prize, or incentive…Early 17th century (in the sense ‘reward, prize’): from Latin praemium ‘booty, reward’, from prae ‘before’ + emere ‘buy, take’. From the Oxford English Dictionary.

Pam’s Pictorama: For me one of the amazing and tantalizing pleasures of existing in the moment of time and space that I do is the relative availability of various premiums from the past. These items, only obtainable previously through either luck (think Cracker Jack) or by dint of labor (collecting cereal box tops shall we say), the products of early, crafty advertisers, are available now to us for examination and purchase more or less at will. It’s hard for me to describe how entertaining I find this to be – booty is the perfect word indeed, treasure! To a large degree, just being able to actually see them is enough, but yes of course, sometimes I find myself with a hankering to possess them as well.

I first became aware of this particular bounty while working my way through a Hake’s auction catalogue. On the festive occasion that those folks sends me one of their fat color catalogues I like nothing better than to curl up in bed and read every page, pointing out the best stuff to Kim. (If the folks from Hake’s are paying attention I would like to point out that I rarely disappoint them on the occasion of receiving their missive and have made many a purchase I may have not discovered online. I wrote a little ode to the Hake’s catalogue once which can be found here.) In the process of this, I have discovered things I never knew existed that deeply interest me. Among these are strange political buttons of elections long past and a wide variety of premiums – give aways from everything, cereal to radio program tie-ins. Most with origins I am at least passingly familiar with, although some dimly at best.

Therefore it is fair to say my fascination with these items is not linked to a particular affiliation with the origin. I can deeply enjoy perusing Lone Ranger premiums (silver bullet ring anyone?) while being only passingly familiar or interested in the lore of the Lone Ranger, his comrades and their adventures, having personally only ever been exposed to the television show as fodder for Sunday afternoons in my childhood. The rings alone – those that might decode, magnify, signal or contain a bit of mythical meteorite – tempt. Truly I would like to own them all and have only barely contained myself, limited by space, money and time.

Obviously where advertising and premiums intersect with felines I have made acquisitions (for example I opine on some splendid pin trays which sit happily on my dresser in my post Corbin Canadian Cats which can be found here), however I do wander astray occasionally however and give into something. Today’s item, this wonderful Little Orphan Annie Ovaltine mug purchased for me by Kim, is an example I am especially pleased with. It was easily obtained – I imagine the bar for acquiring it set purposely low and therefor in a sense still is – and you can all have one if you want. We paid a nominal amount for this very pristine example. I believed that it came in this cream color or a white version when I bought it. I purchased a cream colored one – but I now realize as I photograph it that the cream reads white – maybe all are cream colored? Ultimately I chose this one because of it’s utterly unworn state. It looks like it just came out of the box.

These mugs, manufactured exclusively for The Wander Co., Chicago makers of Ovaltine (as per the bottom of the mug) were evidently a tie in with the Little Orphan Annie radio broadcast, sponsored by Ovaltine from 1931-1940. I gather this was an extraordinarily effective tie in and, in the day, one rarely thought of the radio program without also thinking of Ovaltine.

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I have only a passing experience with Ovaltine from my own childhood. It wasn’t a favorite by any means but wander through it did. In my mind it was a lesser cocoa additive than the Nestle or Hershey scoop-able brown powders or (best of all) syrup that was preferred. My memory is that I sort of liked that it was more granular than powder which made it more interesting to dispense. I am not sure that the concept of it being more of a malted drink than a chocolate one was entirely coherent to me although my tastebuds knew it and preferred chocolate. I gather there was a nominal component of it being nutritious?

This mug surprised me by being somewhat child-sized, not tiny, but as an adult more appropriate for expresso than your morning cup of joe, which means I will not be using it for that end. I dearly love the image of Sandy on the back. I deeply regret that I have never found a Sandy toy that seems to entirely capture his mercurial charm. I continue to search. I am very enamored of the one I wrote about in my post Sandy Finds a Home which can be read here, but cuddly he is not. I would like to find a nice mohair version, something you can imagine a child taking to bed at night.

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Sandy, Pams-Pictorama.com collection

 

Little Orphan Annie is enjoying a prolonged vogue in our home. Kim is reading his way through the series, via the IDW volumes for the most part, and is currently enjoying and very involved in 1935. I read one of the volumes several years ago and intend to get back to it now that they are all in the house or will be. For now he recounts highlights and occasionally points out whole strips for my delectation. Weekend mornings are his primary comic strip reading time – while I work on these posts as a matter of fact.

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The siren call of premiums has started to take hold of me however and I think Pictorama readers can anticipate a trend here. The lure of these items, hard won and carefully hoarded for us future generations, is one I cannot seem to resist.

 

 

 

Sandy Finds a Home

 

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Pam’s Pictorama Toy Post: The birthday tale continues. I left off with our very superior visit to the newly discovered Antique Toy Shop New York behind us. Pig toy safely tucked in my bag, we armed ourselves with our soaking umbrellas and went back out into the downpour. Somehow it had actually gotten worse and the effect, even with boots and umbrella, was a bit like being blasted with a fire hose, and us blocks from the subway we needed. Somehow, splashing into the street, we hailed a cab and took it east to my next birthday destination in the East Village, to a shop I discovered on my birthday last year which was recommended to me by someone who knew of my predilections who I met at a con or exhibit opening, Oddities and Obscura. (Can be found at obscuraantiques.com)

At this emporium last year I purchased, among other things, a lovely pile of photographs. Some of those were featured in the posts The Crimson and A Page of Life. I was disappointed that the photos hadn’t been much restocked, but almost immediately upon walking in I noticed this very nice oil cloth Sandy doll. I knew he was coming home with us, but didn’t say anything while I looked around further. (Kim said later he wondered why I didn’t pounce immediately.) It was an enjoyable hunting spot to while away the time, the rain continuing it’s monsoon pounding outside.

I started reading the Little Orphan Annie strips from the beginning awhile back. I got off track at some point and did not finish the volume I have, but do plan to get back to it as I did enjoy it immensely. As some readers may know, when reading comics, I decidedly prefer the daily strips and I have read all the Popeye’s and Krazy Kats, but only the dailies. (I started Dick Tracy but there was a long pause on the second volume and I wandered off before I could purchase it.) I also vastly prefer to start at the very beginning. This last bit mystifies Kim, he will often tell me I should pick something up further in, but I am stubborn on this point.

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As it happens, Kim recently pulled out the Little Orphan Annie volume and added it to his reading pile. (He’s deep into Gasoline Alley at the moment and sounds like it would be worth my while as well.) I am partial dailies because they have a different pacing and a wonderful evocative sense of time. Holidays are given a passing nod, as are the seasons and the flow of some long lost year has a brief breathe of life pumped back into it. Days and months pile up and slip by. I just love it. Somehow the splashiness of the big Sunday pages just never appealed the same way, the story lines interrupted and robbed of their workaday charm. Dailies are a little slice of time travel to me and I tend to turn to volumes of them during times of extreme stress in my life. (For that matter, many years ago, I retired to my bed with all the Kim Deitch comic books that would some day make up Boulevard of Broken Dreams after the tragic death of a friend. This was several years before Mr. Deitch and I began dating, although we had met.)

I own virtually no Little Orphan Annie merchandise, although an almost dizzying amount exists. Kim purchased this interesting partial item below on a trip to the west coast several years ago and before Sandy it was the sole item in my collection. I like her even in this broken and incomplete state and she sits happily on a shelf in the living room. If you look closely at the shot of her back you can see a tiny Harold Gray printed at the bottom for copyright. I have pulled an image of the complete toy and added it below as well. How it actually worked is a bit confusing to me, but somehow I gather she got over the jumprope.

 

 

Given the wide prevalence of old and worn oil cloth toys I do nonetheless wonder at their appeal for small children. Yes, they wiped off clean easily which made mom happy, but they do not strike me as especially cuddly. Can I see taking Sandy off to bed with me? Not sure. I have frequently seen early photos of children holding them, and he is much loved and handled, showing his ninety plus years of age this way. His seams are a bit split in places and he sports worn patches. He is a sweet fellow and I can easily imagine him being a favorite really. A quick search has turned up a rather nice Annie which must have gone with it. We will have to see about that. Meanwhile, I believe this brings this year’s birthday adventures to a close.