Arctic Baking Powder

Pam’s Pictorama: An unexpected bonus of the unpacking earlier today, this card fell out of something and was rediscovered. I remember buying it, but absolutely no idea what it fell out of and why it had been put there. Written in a kid’s hand on the back is Otto Lannaff or maybe Lamnaff? And he outlined the cat’s head which can be seen through the card.

The story of Arctic Baking Powder, if there is one, seems largely lost in the mists of time. While I thought I was onto something when I found information about a man named William Ziegler, who made his fortune in baking powder and then funded an Arctic expedition, he did not in turn name his company Arctic. I was able to piece together the fact that Arctic Baking Powder had a number of entertaining cat cards and this was one in a series. (I also found an advertising card done for them that was earlier than these and it was a snore.) Below is another I found online that was sold on eBay previously which I find equally notable and charming.

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The policeman cat, showing this nicely dressed rat clad in a short jacket and politely holding his hat an Arctic Baking Powder sign is very jolly indeed and makes absolutely no sense whatsoever. What is he telling the rat? “This is good stuff Mr. Rat!” Meanwhile, police kitty is so much more serious than my ribald fellow – mine dancing and winking, a naughty fellow. I like his fang-y grin, cane in hand. Very natty outfit with bow tie and that fat striped tail. It is very hard to see, but in the upper left corner of my card it reads, I had a darling racket last night. I can’t say I know for sure what it means, but clearly – oolala Mr. Cat! Must be a kissing cousin to the kind of racket you are asked by your neighbors to stop making late at night. These could be the same artist, but I am on the fence about that.

So, baking powder. I, for one, used to confuse it with baking soda all the time and had to puzzle through which to buy to keep the cat’s litter box or refrigerator from smelling. There’s something old fashioned seeming about baking powder – although I would imagine it is used in baking as much now as ever. (I was once very fond of baking powder biscuits – a bit heavier than regular ones, but yummy and quick to make.) Baking soda comes in a box and, probably for the reason of some potential chemical interaction, baking powder comes in tin cans. (To digress a moment – I loved when bandaids came in tin boxes. I saved one before they all disappeared – sensed that they were on their way out although they lasted a long time. Always kept spare money in them. Why is there so little tin now?) So, bottom line, I don’t know what this hotsy-totsy kitty was doing with baking powder, but I want some. He must have sold a whole lot of baking powder in his day.

 

Felix Sells

Pam’s Pictorama: Today I am breaking my own blog rules to bring you a Felix post on a subject I find interesting, but unlike my usual posts, I (sadly) do not own any of the photos or items shown in this post about the brief history of the Winslow B. Felix Chevrolet dealership in Los Angeles.

Living on the other side of the country, I have never had the pleasure of seeing the neon Felix sign in person. As a collector of Felix images I have been aware of it for many years and wouldn’t mind making a pilgrimage one of these days. However, it is the early images of this advertising relationship that really provokes my interest. Shown above, an envelope (currently for sale on eBay as I write this) with an impressive Felix logo. Postmarked November 10, 1938, with two cents metered postage and addressed to the Southern California Telephone Co. (begging the question, why and how did it get saved?) it got me thinking a bit. By coincidence, Kim had just pulled the photo below off of Pinterest to show me and share on Facebook so we had just been discussing the dealership.

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This is quite curious, the woman, holding a package, is posing in front of the post office, with this wonderful Felix who not only has the Chevrolet sign across his tummy, but boasts, Order Yours from FelixI doubt the post office was planning on delivering them, but this three-way advertising bonanza remains a visually pleasing mystery to me as well.

As far as I can gather, it seems the story of the Felix Chevrolet advertising goes something along the lines of this: Winslow B. Felix was a bit of a genius at inventing advertising and selling ploys for his dealership. As the inventor of sales innovations such as the two-day trial for new cars, asking his friend Pat Sullivan for the use of Felix the Cat’s image for advertising – the deal sweetened with the gift of a new car – was a natural. Soon after Felix makes his first appearance on behalf of Chevrolet in 1923 with signs, stationary, statues and who knows what all evolved that is lost to us. Shown below is another one of his advertising tableaus snatched from the Google image file.

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Sadly, a victim of living the high life, Winslow Felix died of head injuries following a polo accident in 1923. He was only 42 years old. Clearly his marketing lives on today. Apologies for the sort of dreadful photo of him below – he deserves better – but it was the only one the internet coughed up for my use.

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Time Out for Our Sponsor

Pam’s Pictorama Post: We all know it – cats sell! Here are two classic examples. I fell hard for the Black Cat Hosiery cat early on in my collecting days. He’s popular and the large free-standing displays go for big money. This was an early acquisition for my collection and he sits framed on a wall over my desk at home. He has a stand tucked behind him that makes him free-standing as well. Sadly over time the company moved to just a black cat logo – nowhere near as compelling as this fine feline. Our cat Blackie bears an extraordinary resemblance to this fellow, despite have a white spot or two that would show in this pose. Blackie is among the few cats I have known who has a distinct smile. Perhaps because he is so black around his mouth you can see it clearly – when cats smile they show their fangs though. Some people may not think it is the friendliest of looks – but we know he means well.

Hoffmann's ad

I have paired our hosiery friend with this serious German chap advertising, of all things, rice. It seems to translate as Hoffmann’s Rice, Starch with the cat. I gather starchy rice was viewed as a good thing under the circumstances – I wonder if there’s a word pun that translation isn’t sharing with us? As far as I can tell this rice company eventually morphed into one that still exists internationally today, but I am not entirely positive about that link. Meanwhile, this little piece of advertising is especially pleasing – as a result they are fairly ubiquitous it seems. People kept them. You can probably see that he too is meant to be freestanding by moving his feet forward. I bought this particular card at a flea market in Berlin around ’07 – they were inexpensive and plentiful there. He is a classic bit of advertising and it is easy to see why both of these were beloved and survive in large numbers even today.