Felix the Cat

Felix Sells

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Pam’s Pictorama: Today I am breaking my own blog rules to bring you a Felix post on a subject I find interesting, but unlike my usual posts, I (sadly) do not own any of the photos or items shown in this post about the brief history of the Winslow B. Felix Chevrolet dealership in Los Angeles.

Living on the other side of the country, I have never had the pleasure of seeing the neon Felix sign in person. As a collector of Felix images I have been aware of it for many years and wouldn’t mind making a pilgrimage one of these days. However, it is the early images of this advertising relationship that really provokes my interest. Shown above, an envelope (currently for sale on eBay as I write this) with an impressive Felix logo. Postmarked November 10, 1938, with two cents metered postage and addressed to the Southern California Telephone Co. (begging the question, why and how did it get saved?) it got me thinking a bit. By coincidence, Kim had just pulled the photo below off of Pinterest to show me and share on Facebook so we had just been discussing the dealership.

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This is quite curious, the woman, holding a package, is posing in front of the post office, with this wonderful Felix who not only has the Chevrolet sign across his tummy, but boasts, Order Yours from Felix. I doubt the post office was planning on delivering them, but this three-way advertising bonanza remains a visually pleasing mystery to me as well.

As far as I can gather, it seems the story of the Felix Chevrolet advertising goes something along the lines of this: Winslow B. Felix was a bit of a genius at inventing advertising and selling ploys for his dealership. As the inventor of sales innovations such as the two-day trial for new cars, asking his friend Pat Sullivan for the use of Felix the Cat’s image for advertising – the deal sweetened with the gift of a new car – was a natural. Soon after Felix makes his first appearance on behalf of Chevrolet in 1923 with signs, stationary, statues and who knows what all evolved that is lost to us. Shown below is another one of his advertising tableaus snatched from the Google image file.

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Sadly, a victim of living the high life, Winslow Felix died of head injuries following a polo accident in 1923. He was only 42 years old. Clearly his marketing lives on today. Apologies for the sort of dreadful photo of him below – he deserves better – but it was the only one the internet coughed up for my use.

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Greetings from Felix in Kuala Lumpur

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Felix neg woman & kidsGirl and Felix negFelix neg Kids in Chairs

Pam’s Pictorama Photo Post: Although I detoured slightly last week from my Felix fiesta, I am putting a cap on it (this edition anyway) with this really interesting series of photographs. One of the things that makes these unusual is that I purchased them as negatives. I was not able to purchase the entire lot – they were sold separately and went for a fair amount of money. However, with the exception of the one below, I feel I got the best of them. (Note the two small Felix dolls at the base of the huge one!)

The One That Got Away

The One That Got Away

I do not know what the story is here. At first I thought it was a family album of negatives, but after I saw the images of the large Felix that seemed less likely. Not surprisingly they were sold by a person in Great Britain. Then, after considering the whole collection I have developed the theory that perhaps they came from a photographer’s collection of negs. They are old, large format negatives and if I were able to print them by hand (which I would love to do someday when I have access to a darkroom again) I would be interested in seeing them as contact prints – perhaps even done as platinum prints. For now we send our thanks to our good friend, Eileen Travell, for scanning these and creating these positives.

They were taken in Kuala Lumpur and the larger than life Felix is in front of the Whiteaway Laidlaw department store in the one photo. Whiteaway Laidlaw was a British chain throughout India and the British empire of the East, undoubtedly supplying the British nabobs and wealthy locals with the necessities of European life away from home. It’s nickname was Right-away and Paid-for as it operated, not surprisingly, on a cash only basis. (Not unlike our Whole Foods-Whole Paycheck of today?)

So many questions remain. Was the photographer one of those who traveled around with his Felix doll props, much like the many I have shown with Felix on the beach throughout Britain, Australia and New Zealand? It is notable that the big Felix in these photos is very reminiscent of a postcard I treasure that was featured in an early post, Felix for a Cause. I would dare say the very same model. Enough to say, the sun never set on the British empire – nor on Felix evidently.

In addition to thanking my co-worker and friend Eileen Travell, Photographer for the Metropolitan Museum for making these “prints” for me, a very special thanks to Nora Kennedy and her colleagues in the Photograph Conservation area of the Museum who looked at the negatives and told me how to store them.

A Surprising Tiny Felix

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tiny Felix

Pam’s Pictorama Toy Post: In my collecting experience this little gem is about as weird as it gets. A Facebook friend, Chuck Sycamore, emailed the photo below as a response to an unrelated post, announcing that a friend of his had “found these in his house” and was selling them. Well, wow. Who could resist that?

tiny felix line-up

So, the friend (who lives in Chicago) was contacted and after a bit of to and fro I purchased one – the fellow on the far left end. My size ration dysmorphia (see yesterday’s post Surprise – It’s Felix Again) kicked in and I was stunned to find this guy no more than four inches high! The scooter is fully functional and the Felix is completely articulated. I have never seen these any place else for sale. The small articulated Felix dolls seem to be a size smaller or a size bigger than any version I know. The scooter seems loosely based on this toy I own (mine is a no-name, not Felix variation – I like it, but for some reason the one that is marked Felix sells for about ten times more) – or perhaps that is entirely in my own mind.

tin Felix on scooter

Whether these were somehow one of a kind pieces made in a small quantity, or for some reason have just eluded me in my years of Felix collecting I do not know. There is no maker’s mark and the execution is very thoughtful. If anyone knows more than I do on the subject please weigh in. I am very curious to know more! And a big shout out to Chuck for giving us the heads up. And what kind of whacky house did the friend move into anyway? What else was in that house?

Surprise – it’s Felix Again!

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Big new Felix

Pam’s Pictorama Toy Post:  I really wasn’t in the market for another Felix, especially not such a large one. Finding a spot for them in our tiny apartment is becoming difficult. Yet when this one failed to sell and was re-listed at a much lower purchase price, I could not ignore the opportunity to purchase it. At the time I was thinking that it was an upgrade for one in my collection, but when it showed up I realized that it is actually a different model. Just as well, I have not yet begun to see myself in the role of seller – I am still accumulating. I gather from the eBay seller that she bought it on a recent Morphy’s auction for considerably more (I do remember it being listed there) and she didn’t have room for it once it arrived!

In terms of size I admit to a certain dysmorphia on occasion when it comes to purchasing toys. It isn’t that I don’t pay attention to the sizes, virtually always listed nicely in inches, feet or centimeters. However, things frequently arrive much smaller than I envisioned. However, on occasion, at least one notable one, I completely misjudge a very large toy. There is a Dean’s Rag Company Mickey Mouse that was a store display which I won in a Hake’s auction several years back – Kim bought it for me as a Christmas gift. It arrived in what can only be described as a small refrigerator box! I was a bit overwhelmed. It took some doing but Mickey resides, hulking in a corner of the bedroom, at the foot of our bed, the size of a small child, watching over us as we sleep.

Below, new Felix with the one I thought he was the same as. Silly me! What was I thinking?

Two Felix Dolls

Dishing Felix

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Dishing Felix

Pam’s Pictorama: As we, somewhat regretfully, leave Halloween posts, we are embracing a series of Felix and other recent purchase posts. I have been VERY busy on eBay and will be sharing the cat-filled results.

I have had one or two similar pieces similar to this dish slip through my fingers in recent years and this time I decided it was my turn and I pushed hard to win this interesting – and somewhat strange – dish. There’s been some discussion in the house about the purpose this was meant to serve – children’s dish? Pet food? Ashtray? It is very shallow for a children’s dish and a bit large (let’s say 6 inches across) for an ashtray. Very elegant for pet food – a bit unkind to use Felix as an ashtray.

If you look carefully, you can see where the image of Felix was traced around the face. This was hand painted. The uneven line around the edges is also due to human foible it would seem, and a bit of smudging in the glazing process – fingerprints on the bottom right. There is absolutely no marking on this. I almost wonder if it wasn’t made from some sort of do-it-yourself kit or class – although the top glaze and firing seem professional. It is curious though. It hailed from Great Britain, at least that is where I purchased it from. That is not surprising – England seems to have be the El Dorado of early Felix merchandise.

One of the reasons I like this is that it is an early looking, nicely blocky Felix – my favorite type from the very early cartoons. I like him pointy and toothy – just like this. I try to resist purchasing breakable items (see my post Fear of Celluloid) which are difficult to find a safe haven for in our small, Blackie and Cookie-crazed apartment, but one does have to make exceptions.

Felix the Poser

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Pam’s Pictorama Toy Post: This Schoenhut Felix is very common, but I like the size and heft of mine. He is about eight inches high, and he came to me in an unusual way. I received a call from an acquaintance of Kim’s who was traveling, in Florida I believe, who said he saw an old Felix in a store and asked if he should buy it for me. I have never taken a chance on such a blind acquisition before, but on that day I rolled the dice and I got this guy for a great price.

Even all these years after his heyday, this Felix toy is virtually ubiquitous as old toys go. They frequently appear in photos with children, often with babies. I do not have any in my collection, because I prefer the more idiosyncratic stuffed toys. The wooden ones are widely available, although not especially inexpensive, in a variety of sizes and some variation. Felix is posable, although this one has started to grow fragile and like so many you see, the twine that holds him together is threatening to break. I believe that somewhere, for a large sum of money, you can have them restrung. I imagine new they were relatively indestructible however.

The extreme popularity of this toy is somewhat mystifying for me. He is a hard wooden toy, not cuddly. While he is nicely posable, it is hard to imagine that explaining his fascination for kids. Frankly, this fellow mostly looks good on a shelf like mine – among his kind and ken – dozens of different variations. In fact, Felix’s vast allure over many decades is hard to explain – even for devoted fans like myself. However, the ongoing appeal of Felix cannot be denied. Below is a photo of a small toy of more recent vintage (I believe I acquired him in the 1980’s, long, long before my collection was even a twinkle in my eye) which is also very popular. A small variation on the Schoenhut theme which I give for your consideration.

modern Felix

A New Felix for Pam!

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Pam’s Pictorama Post:  I don’t actually buy Felix dolls very often these days. There aren’t all that many that I do not have, and those I don’t own I frequently can’t quite afford on eBay – where the competition gets mighty hot. However, once in a while one shows up that wins for sheer quirky spirit, and this was one of those Felix-es. Something about the cock-eyed confidence of this little fellow caught my eye. Frankly, upon arrival he’s a bit more fragile than I would have bargained for, but these whacky toys all seem to have individual living expressions and I love his whacky appeal. On the face of it he doesn’t look like he comes from the East London Toy Factory, as featured in the previous post of that name. Still, he does belong to a category of Felix which appears singular and somewhat handmade.

His blue ribbon is most likely not original – I think some did bear a white bow at the time – but it is jaunty and I like it. It adds to his appeal. He maintains his whiskers, which frequently are among the first things to go. They are stiff and stand up on their own, curling a bit. His tail is designed to help him stand, but he barely does these days, and has a bit of help here. He will live on a high shelf because Cookie has already discovered him and decided that his smell is fascinating. Clearly she would enjoy making him a very expensive cat toy. Not on my watch, Cookie old girl.

Further Mysteries of Felix

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Minstrel Felix

Pam’s Pictorama Photo Post: If you’ve been reading my blog over the past year, you realize that Felix worked his way into all sorts of walks of life. The background and reason for some of these are utterly lost to us now. My early post, Felix Mask-o-Rama is one of these and this recent acquisition is another.  Only Felix the Cat written on the back – recently I assume, probably by the seller.

Of course I couldn’t resist it when it turned up on an obscure postcard site for sale, but wowza – what is going on here I wonder?  All but one person in black face, several with white stars on their eye – Grand Pooba, master of ceremony type in the middle – along with Felix and one guy who is not in blackface. Several appear to be children. Let’s face it, this would be odd without the presence of Felix, but he really mystifies me. It makes me speculate – could one consider Felix with his black coat and white muzzle black face? That would, of course, mean that we assume Felix is white to begin with – or is it white face? Hmmm. That’s probably a can of worms I am not going to poke around in, but I certainly can say this, that Felix sure did get around.

Felix, the Sporting Life

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Pam’s Pictorama Photo Post:  At first glance I thought these were sisters gathering around their Felix toy, but closer examination shows some strange items at the bottom of the photo – anyone know what the heck those are? Looks like a giant spatula and pail. In a way, another Mysteries of Felix post.

On further consideration, there is also something loosely of a uniform among these, mostly, striped dresses, belted the same. What is that cheeky little armband the woman in the lower left is wearing? She and the other one seated on the floor, both with their bobbed hair, look like they know how to have a good time! This is a smaller, home version of Felix however. Perhaps the mascot of their ‘team’? Like most of these postcards, this one not written on, nor was it sent. However, I do think it looks like a team that might be worth joining.

Lining up for Felix

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Pam’s Pictorama Photo Post: I guess this camera man gets slapped on the wrist for cutting the top of the one kid’s head off, but everyone having such a good time, why quibble? Felix looks like he just stopped by the house and had his photo with the family out front, in fact that is what seems to have happened. The number down by his foot makes me think this was an itinerant photographer traveling about with Felix in toe, drumming up business in a wealthy neighborhood. It is undeniably British and everyone is nicely dressed without feeling like they have dressed up for it. I love the way the photographer lined them up, ending with jaunty Felix, a smile on his face. He’s a good size – almost as tall as the little girl.

Perhaps this was one of my past lives – wandering the streets and seaside resorts of Britain, Felix and photo postcard camera in tow!