Pam’s Pictorama Post: When I purchased this tray last summer in New Jersey I bought it assuming it was for beer without really looking – Pale Ale is what I was thinking. Although I really just liked the bold red and green of it and what great shape it is in. However, ginger ale is what it is actually advertising.

I think Kim may have spotted it first. I was looking for a serving tray for the deck, but I think we realized almost immediately that although I should buy it, it would be unfortunate to use and potentially scratch it when it is relatively pristine.

We had found our way to an enclave of antiques dealers in Red Bank, New Jersey during our summer hiatus there and whiled away an afternoon or two. We had visited them before but not been in many years and although at least one of the storefronts closed, we still managed to make a number of scores, most of which are residing and decorating the house there. (A few of those posts about acquisitions there can be found here and here.)

Brief research shows that Frank’s Beverages was founded in 1895 by Jacob Frank in South Philadelphia. He was a Russian immigrant who made lemon soda from freshly squeezed lemons and hawked it on the streets of the city. It was in its day and for much of the latter part of the 20th century, the largest privately owned beverage bottling company in the Philly area. It evidently prospered on the slogan, If it’s Frank’s, thanks!, one that perhaps seems a bit bland by today’s standards. Youtube houses some Frank’s sponsored puppet films from early television however which are a bit more memorable.

While Frank bottled everything from Yoo-hoo to Nestle’s Ice Tea, Frank’s Beverages was best known for something called black cherry wishniak, described as a fruity, dark-red soda that accompanied cheesesteaks, soft pretzels and other famous Philadelphia fare. Evidently the Polish word for cherry is wisnia and wishniak refers to a cherry liqueur from Poland, hence the name. (I am not a cherry soda fan so this sounds wretched to me actually!)

The company was bought out in 1990 and the locally famous cherry soda disappeared from the Philadelphia shelves. It was briefly brought back by a company in Delaware which sold it as a pricey novelty item – try $80 a bottle. I guess not surprising that it was not a success – especially as I can’t figure out why people in Delaware would be nostalgic for a soda that was only popular in Philadelphia.

Further reading about the ginger ale leads me to the conclusion that it was a hard ginger ale – more akin to beer than soda and I guess like a hard lemonade or cider. The cherry soda may have been the favorite, but the green bottle on a red background was popular advertising and my tray is very available as a result today.