Pam’s Pictorama Post: I would have been a fat kid with bad teeth if Cracker Jack toys were as good as this when I was little! I discovered this fellow on eBay the other day and paused to imagine a tot’s world endowed with such wealth. I should start by saying I have always loved eating Cracker Jack and plowing my way through many boxes of it would not have been considered a hardship. I would say candy popcorn sprinkled with candied peanuts remains pretty high on my list of favorite junk foods. The fact that a toy of some sort was tucked in amongst all that yumminess of course just made it all the better.
A lot of research has been done on Cracker Jack and collecting these toys. I spent a little time on the comprehensive site, theartiscrackerjack.com for some information and a quick history. While Cracker Jack starts being made and sold as early as 1871 it is christened in 1896. Toys make their appearance in the boxes in 1912. The 1920’s seems to be the sweet spot for metal toys like my cat, although the first toys were flat metal soldiers so metal was used early on. Paper was surprisingly popular, and since it went into the box unprotected, that which survives today generally still bears the residual sugary stains. Celluloid takes over, followed by other molded plastic later.
I can appreciate the fascination with those early paper toys which have somehow survived, evidently the most prized by collectors. However, it is the metal toys like this one that capture my imagination and would have kept me popping candied popcorn in hopes of making a charm bracelet or finding the ultimate special toy. In a quick search of images online I did not turn up my new blue cat specifically, although cats seem to have been generously represented over the decades. It seems that cartoon characters were favored at one point and evidently Little Orphan Annie and Popeye were among those featured. There is a rather stunning Toonerville Trolley whistle as well, shown below. It must be some sort of high water mark among these prizes!
Some of the metal toys are unbelievably elaborate and my mind boggles at how it could have been cost effective to produce and include them when Kim says even in his childhood the price was a nickel for the longest time. Meanwhile, his fondest memory of a Cracker Jack toy is of a red Scottie dog. I have found Scottie dogs in both metal and plastic – another popular model with a myriad of variations. I cannot seem to produce an image of the exact correct one as of right now. Kim says nothing reached the pinnacle of that acquisition afterward.
While I have memories of plastic charms early on, replaced by paper later, I don’t actually have a specific memory of finding something great in particular. I always looked forward to the prize however, even after they had mostly been reduced to sorry little joke books. I believe it is possible I would have kicked off my life long collecting tendencies much earlier if I had found this kitty in a box of Cracker Jack I was munching. Sadly, the company has discontinued even a nominal prize. However it is fair to say that even now this discovery is threatening to kick off a whole new area of collecting here at Pictorama.