Pam’s Pictorama Post: Today I am taking a moment to revel in my postcard purchases, but also to celebrate the postcard show itself. To anyone who has been to the current incarnation of this sale this might seem a bit extreme as it is in a small church in the West Village and made up of about nine dealers.
The first reference to this show in my life dates back to college when one of my professors, collage artist Maureen McCabe (her site here), mentioned in passing that she loved to go to a postcard show in Manhattan. She would pick up vintage cards which she would use in her collage boxes. (She mentioned getting vintage paper dolls there which I have never seen!) Frankly, in my naivete I had never heard of or considered such a thing. Antique stores and flea markets were a part of my childhood but shows of such things for sale had never really occurred to me. And postcards no less. It set my brain mulling.

Fast forward a number of decades and somehow or other it came to my attention that there was a vintage postcard show (the Metropolitan postcard show) at a (then) old and tatty hotel on the far west end of 57th Street. In my memory at the time it was a Howard Johnson, it appears to be called the Watson Hotel now. (Another sliver of memory is that in my 20’s my then boyfriend, Kevin, and I would get day passes just for swimming pool access in hotels in Manhattan in the hottest of summer. This was one of those somewhat cheesy hotels.)
Who would have thought a room with nothing but postcards for sale would be of so much interest? In those years there was probably twice as many dealers and maybe even some ephemera that was beyond postcards. (How big was it when Maureen went?) If memory serves there were a few people of some note signing or roaming the space. I bought fewer cards and spent most of my time and money at a high flying dealer table groaning with Louis Wain cards.
Sadly, with Covid like some many things it shutdown and although I was on their mailing list it seemed to be a number of years before I caught up with them again. Now I find them in the West Village and reduced in size.
Oddly, for me it is perhaps a bit more manageable and I seem to come away with increasingly large scores and yesterday proves the point. It was a miserably rainy day which may have depressed attendance although business seemed reasonably brisk to me. Kim was with me and settled into a pile of photos of early actors and actresses and even made a few purchases and you will probably see those over time too.

Today’s card was purchased by me early in the show as I made my way through each dealer; it is Mainzer at his best. I have written about Mainzer before (which can be read here and here) who is sort of the later heir to the Louis Wain throne. Mainzer, as a card producer, picks up that ball in 1938 and runs with it, arguably until at least 2005 when taking the reprints of the cards into consideration. Prior to 1955 the production address was 118 East 28th Street here in New York. (On a whim I did a Google Search on the address and it is worth a look, the Kaime Arcade building with a very interesting facade.) After 1955 it is just noted as Long Island City and that is what is printed on this card. Eugen Hartung was the artist.
While mama cat, dressed for a day of shopping with stockinged legs, heels, hat, gloves and fur trimmed coat, chooses between two postcards, her offspring are tearing the place apart – including I might add, her poodle on a leash! In case you are wondering, yes, each of the postcards has a tiny cat drawing on it. (The other prints on the walls appear to be flowers however.) Allow me to note some oddities about the store. It seems to stock not only postcards, prints and fancy wrap boxes, but oddly globes adorn the shelf too. Cut off at the top seem to be some written labels I cannot quite make out and appear to be written in Hartung’s native Swiss German.

The well appointed shopkeepers are both in a uniform dress with matching necklaces. While the one with glasses focuses on Mrs. Cat, the other tries to contend with the kits. She has come running with a pen in hand, clearly interrupted in her clerical duties. The kittens, two boys and a girl, are well turned out but unlike mom and the salespeople do not wear shoes – bare paws all the better to climb with. Each magically has their tail come out from their clothing – including the little girls whose pantaloons we see. Mom’s tail, and that of the saleslady, appear from under their overclothes. (I’m always curious about how tails are worked into anthropomorphic cats.)
Several kinds of cat are represented for variety – Mrs. Cat is a tabby, the boys a tabby and a tuxie, little girls is a marmalade. The saleswomen are marmalade and lastly an odd mix like maybe she has some Siamese in her. One final curi-oddity is that the pooch, having opened the cabinet below, has released two large mice. No one, even the dog, is paying any attention to their escape. A pleasant mayhem is enjoyed by all.

Someone has penned card b at the bottom right. An addition mystery about this card is the back which shows that this was evidently mailed to Japan from an indeterminate place in 1976 and has, obviously, made its way back to the United States to ultimately be sold to me. It says in a neat childish scrawl, Dear Jacob, the school is very good and close. all the children are kind to me. I am learning and getting better. I will see you in camp. Nathan. It was sent to: Jacob G. Cohen, 1-32-28 Ebisu-nishi, Shibuya-Ku, Tokyo, 150 Japan. (And for your information, a postcard to Japan in 1976 cost twenty-one cents.)
Lastly (because I have clearly droned on a bit) may I just say that curiously this store reminds me very much of one I used to go to in New Jersey, near the house we now have. I cannot remember the name but was a true old fashioned stationary store and carried not only cards and assorted writing materials, but the more esoteric things a stationary store carried before the internet, such as form contracts like leases, which is what my mother used to go there for. It was long and narrow with windows all along one side. There were similar blond cabinets and perhaps more of a dusty business-like feel but something about this card nags at my brain with that memory. It is sadly now a Dunkin’ Donuts, just a few feet from the post office and grocery store we walk to frequently.
So there you have it – the postcard show and our first edition of the acquisitions.