Lucky in Love with Oswald Rabbit

Pam’s Pictorama Post: A couple of weeks ago I was meeting a friend for a drink on Madison Avenue after work. She had selected an interesting place which turned out to show me to my table via a sliding bookcase door for a speakeasy feel. However, I was early and she was going to be a bit late so before crossing the street I did a bit of window shopping.

The store on Madison from a few years back. Looks pretty much the same now.

I haven’t been to this stretch of upper Madison in a long time. I made it up more frequently when I worked at the Met, but usually a trip to a museum would have triggered a stroll through, but hasn’t in awhile. There’s a wonderful but overpriced store I tend to stop by, Blue Tree, usually to purchase some greeting cards. It is a mash up of clothes, jewelry, toys and baby gifts among other curios. Occasionally I have bought something other than cards, but as already stated and I cannot emphasize enough, it is expensive. Rumor has it that it is owned by the actress Phoebe Cates.

I snatched this quick nighttime pic of the store window more for reference than anything else – in case he was gone before I could come back.

Anyway, the store was closed but there in the window and much to my surprise, was this rather incredibly resplendent Oswald Rabbit doll. Almost the size of an infant, Oswald was perched among some modish clothing and some other gee gaws, atop on a small bench. The incongruity stopped me in my tracks. The store was closed so I took a quick photo and figured I would attempt to find it online or double back when the store was open.

A NEW Oswald short made by Disney to celebrate his anniversary.

Of course the weekend came and it was another sodden mess like the one before. Undaunted Kim and I traipsed out to Madison Avenue between cloud bursts. It is a very expensive store so I girded my loins before entering – how much could Oswald be? There were a lot of eye ball kicks for the likes of me there – a very nice Minnie Mouse baby blanket that I would love if I could figure out what to do with it. (I thought picnic blanket which is an ongoing need for the park, but it’s white!)

However, I stuck to my mission. Although there was a display of (beautiful) stuffed toys in back, the only Oswald was in the window. I found a salesperson and asked and indeed, he was the only one and had just come into stock and been put in the window. I would like to just take a moment to recognize whoever had the wherewithal to purchase him for their stock – I really can’t imagine that many stores would have purchased him and plunked him in the window. It seems they were rewarded for their ambition, by the likes of collector me coming along.

A beauty shot of Oswald! Pams-Pictorama.com.

This Oswald is made by Steiff in collaboration with Disney and is being sold this year as a 100th birthday tribute to the hard luck rabbit who was hounded into obscurity by legal dispute, shortly after his popular debut. He is about 30% larger than I ideally might have made him actually and practically speaking. His high price tag is somewhat justified by his fine mohair outer layer, just what a good toy should boast. However the days of excelsior stuffing are (sadly) gone so he is stuffed with a weighty synthetic something. He is a nicely made item and when I later found him on their website they emphasized that he is not a toy for children, but a collector’s item for adults. (Huh. Go figure.)

A bit of Oswald history via Wikipedia reveals that the first Oswald cartoon hit theaters in 1927 so not exactly sure where the 100 years comes in. Disney and Ub Iwerks took the idea to Universal Pictures after ending the Alice Comedies and Julius the Cat. Too many cats on the market so they went for a rabbit it is said. Also read that the first cartoon submitted was rejected for subpar production although it was slipped into the releases later.

Ultimately 27 cartoons were made at the Disney studio and the income allowed them to grow their staff to 20 animators, their future now secure. Mickey Mouse was created as a replacement after the rights to Oswald were lost in a switch of studios when Disney realized that Universal was quietly hiring his animators away.

This is the link to a slew of original Oswald cartoons.

Kim whipped out his credit card (he is a very good husband indeed) and Oswald was mine, an early anniversary gift. (If all has gone as planned you are reading this as Kim and I travel to Cold Spring for a day of poking around and foliage viewing in order to celebrate the 23rd year of our nuptials. More rain could delay this celebratory event however.)

Side view of the box. Below is the money shot of the top of the box.

Heavy is a theme because Oswald is a solid citizen of a toy. He stands at about 30 inches in height and weighs considerably more than our cat Blackie. As you can see, he travels in a very decorative box. I hesitated to take the box (small apartment and all of that) and I did consider just having him shipped to New Jersey, but I was worried he’s be exposed to the elements before someone could grab him inside. The box is fun even if I don’t know that I have an eventual place to keep it – since I rarely buy new toys the box question doesn’t come up often. With the weather and all we took him, wrapped copiously if a bit ham handedly, and headed home in sloppy triumph with the next downpour just commencing as we got home.

I have written about Oswald previously and have one beloved tatty one in my collection. That post can be found here. He is in some ways (condition!) the exact opposite but he was acquired for a pittance on eBay while no one was looking one day. I think the new fellow will head to Jersey where he can be among the first notable toys as I open the collecting front there.

Pams-Pictorama.com Collection.

Kim and I are heading off to Cold Spring shortly to enjoy an anniversary jaunt. More about that later and I hope you enjoyed this very Oswald morning!

Oswald

Pam’s Pictorama Toy Post: A new friendship with a reader who is a fellow collector has lead to a cheerful volley of toy conversation via email recently which I have quite enjoyed. His collection runs broad and deep and some of the items he has shared photos of fascinate and entice! He recently shared photos of a few groups of rarified early character toys which were amazing. Among them a few examples of our friend Oswald rabbit which are from a different period from mine which turned my attention to cartoon rabbits today.

As you can see, my fellow is in very rough shape indeed. Many years ago I bought him on eBay where he was poorly posted and I acquired him for very little. I don’t generally purchase a lot of toys in a bad state as I don’t think I am the person to best figure out getting them repaired, but occasionally one comes over the transom and I cannot resist. (In the early years of Pictorama I wrote about visiting an elderly man who repaired toys on Lexington Avenue near Bloomingdales. That odd tale can be read here.)

He is my only example of this erstwhile character created by Walt Disney. As the story goes, Disney lost the rights to this his first popular character in a deal with Universal gone wrong. Disney limped off and made history creating Mickey Mouse and Oswald faded into obscurity

About 28 Oswald cartoons were made and over time disappeared from the public and most living memory. Several years ago a disk was issued with a number of the cartoons which are great. An example can be seen below.

An Oswald Rabbit cartoon via Youtube available at the time of publication.

My Oswald has his name and Universal Pictures emblazoned on his chest. I found a listing online that says he was made in 1930. He has a key in his back and would have wound up to walk side to side. The key in mine is long frozen in place and the mechanism seized up, but I’m sure he was quite jolly indeed. (Below is a fellow whose photo I found online who is clearly survived the years in better shape.) I love his little shoes complete with laces! If you look carefully you can see this is a slightly different version of Oswald with a larger nose and clothes made of flannel instead of cotton. (There is some writing on either side of his grin that doesn’t exist on mine as well.)

I think the overall shredding and wear on mine is beyond repair although my collector conversations have made me consider repairs on some of my toys, most notable a Kiko the Kangaroo who came to me in poor shape and has continued to lose ground over time. Kiko, a Terrytoons character, never enjoyed the widespread popularity of Oswald. He made his debut in 1936 with good ole Farmer Alfalfa and last only a year. With the help of my new toy correspondent I am in touch with someone in Canada who may be able to make some repairs and stabilize him. I would like to get him in better shape. I promise you a future post on him, the before and after, once complete.

A Kiko cartoon via Youtube at the time of publication.

Meanwhile, I promised a photo of Oswald to my new friend and so in taking him out for a turn today I thought I would share him to my Pictorama readers too, beat up although he is. My Oswald sits on a somewhat remote shelf where he is left largely in peace, spending his days with a Dean’s Rag Pluto and Flip the Frog. This volley of emails has me thinking rabbits however and I have long wanted an example of the Dean’s Rag version so stay tuned and see what time might turn up!