Pam’s Pictorama Post: Is this YOUR Lucky Day? Pictorama is featuring Halloween, and black cats in particular, throughout the month of October. Our first installment is this great Lucky Black Cat Curio Catalog of novelties for sale. (Items listed here are sold as Curios Only.)
I purchased this more years ago than I can remember off-hand, attracted by the great graphic on the front. I believe I came across it at a flea market. Following in the great tradition of the Johnson and Smith catalogues, this advertises an array of supernatural and superstitious must-haves. I can’t really show it here, but this was printed on one very long piece of paper, red and black throughout, and folded so it can be read as a booklet. Kim has scanned one spread for me, shown here.
I am especially amazed and horrified by the ad for Black Cat Ashes. (Blackie, don’t read this!) Evidently this ancient practice enabled you to make successful number combinations. And while they remind you that they make no preternatural or supernatural claims or magical representations they do however remind you that it was prepared according to an ancient formula. Draw what conclusions you will.
Listed on the back panel is more than a hundred Other Curios that can be ordered. Ranging in price from 25 cents to a dollar the list includes some of the following highlights: Devil Oil, War Water (followed by Peace Water), Devil’s Shoe Strings (?), Black Cat Holy Water, Black Cat Wishing Bone (ouch!) and Lucky Floor Wash. Buying it was my lucky day.