Pam’s Pictorama Photo Post: A Pictorama part two post with this framed postcard. The frame was purchased first and much earlier than the postcard. I picked that up from @marsh.and.meadow.overflow in a sale of odds and ends. It’s a beaut! I knew I would find a use for it and even though I was on something of a money diet at the moment I jumped at putting it in my electronic cart. It has some age on it and sports a decorative faux wood design. The back is very old, probably more fitted to sitting up on a desk or table than hanging on the wall, although I guess we’ve figured that out too.

After it arrived and perhaps even in my mental machinations, I realized that the right postcard in it would make a dandy gift for Kim. Although I spend a lot of time with cat photos obviously, I was looking for something more Deitchian for him.

I felt truly inspired when I ran across a set of these Art Nouveau postcards, once again on Instagram, from a seller I have followed for a while but never purchased from, @ghost_era. Presented as a group in a series but sold individually I zeroed in on this one immediately – although I admit to being tempted to buy several! (A few remain available at their shop at Ghost Era Antiques.) Hard to explain but this photo postcard seemed to be perfection.

I’m not sure exactly why I love this photo so much but I really do; the woman, the moon and the radiating light, and then the stars! It epitomizes a certain kind of picture. There is the subtle color, from yellow to blue. I like the way some of the stars have been left bright white though for emphasis. The moon has some mottling (a nod to the man there?) and a deep shadow behind her. The woman is in a sort of nightgown dress – she’s dreaming? We are?

It would appear that this card was produced by the photographer Léopold-Émile Reutlinger (March 17, 1863 – March16, 1937). His uncle founded a Parisian photography studio where his father worked as the photographer. (Léopold’s son Jean became a prominent photographer too although sadly died in WWI.) Both photographed the rich and most importantly famous of the day, but he took the family business to a new height and is the one remembered today. I wonder if this is due to the popularity of photo postcards and I would think in part this Art Nouveau style which he excelled at.

As I look over his work online I can’ help but wonder if a few of the other postcards in my collection can be attributed to him. I am thinking of a Valentine’s Day gift I gave Kim last year below. (Post can be read here.)

In 1930, Reutlinger suffered an accident with a champagne cork, (weird sort of irony, yes?) which cost him an eye and seriously affected his profession. But he continued to run the studio until his death in Paris in 1937.

Meanwhile, Kim has a good spot on the wall over his desk picked out for it, above a Frank Borzage still from Lucky Star. Some rearranging needs to go on first but I look forward to seeing it there along with a few other Borzage stills we are swapping in for other photos. (A post on those stills can be found here and here.) Maybe a future post on the walls here at Deitch Studio. For now, enjoy the rest of this holiday weekend if you are reading in real time.