Pam’s Pictorama Post: With Memorial Day behind us, and despite the fall-like weather this Saturday as I write, I thought I would pull out this postcard purchase. It both celebrates the summer season ahead and the town where my mother grew up, Long Branch, New Jersey. I snatched it up at a sale recently and will take it to the house in New Jersey where, among the images of cats, are a number of early local Jersey shore photos and postcards, an homage to my family’s history in the area and my own.

I find that Max Schmidt (1850-1951) was a violinist who immigrated to the United States in 1886 from Germany. He lived and worked primarily in New York City, even reportedly with the Met Opera at times, so this summer gig for his 24-piece orchestra was a short hop away and his orchestra enjoying some limited fame of the time.

Here is the Band White and Gold in all their 1909 glory on today’s card. Although it is somewhat standard of all the musicians with their instruments in hand, there are a few interesting elements. I like that the trumpets all have flags (pennants?) advertising the band hanging from them – three tubas, two more tuba-like things and so many drums! Behind the musicians is a sign that says Band White and Gold and a sort of gong hanging below it. At the bottom (a bit hard to read) it declares, Max Schmidt Celebrated Band White & Gold Ocean Park, Long Branch, NJ.

They appear here to be on a stage set of some kind and a careful look to the back reveals a painted column and some foliage. As best I can tell the area around them on the outside of the stage looks like a cave entrance. Most intriguing however are the three men, just behind the fellow I assume is Max himself (small child seated on the floor next to him), and they appear to stand behind wood stumps with anvils, hammers in their hands. I assume this is part of the opera music they were known to play. Tucked away, all the way on the left side and hard to see, is a harp.

This card was mailed on August 23, 1909 from Long Branch. It only says, Love from, Minnie. It was mailed to, Miss Amelia Freuzel, Sayreville, N.J. The card, produce by The Rotograph Co. NY, City was printed in Germany.

Meanwhile, this was the heyday of the band concert and his sported striking white and gold uniforms. They were hired in the summer of 1909 to play outdoor concerts in Ocean Park. (If I understand it, Ocean Park was subsumed by what is now known as Seven President’s Park – if wrong Jersey folks let me know.) Their repertoire would have been popular band music, evidently combined with excerpts from operas. At the time Long Branch was the summer haven for the very wealthy and even Presidents. (The most outstanding remaining example is Wilson’s summer home which now forms the core of what became Monmouth University’s campus. I understand that there is a building which will house Bruce Springsteen’s papers quite nearby.)

The fortunes of the town, like many, have waxed and waned over the decades. Despite my grandmother living in a residential area on the outskirts in the house my mom grew up in (I wrote about that house in a previous post here), the downtown area and even the waterfront was largely down at the heels during my childhood. The shopping district was usurped by an enormous mall (which in turn was ultimately killed by online shopping and an outdoor shopping center) and only a few essential stores hung on. There was a Foodtown supermarket by the train station (which I shopped in a few times when my sister was in the hospital across the street), a paint store called Siperstein’s, which mom frequented. (A quick look online and it appears to still be there, selling wallpaper and blinds now as well. It may be a chain.)

There was also a library which for some reason I found more interesting than both the tiny one in Rumson (the Oceanic Library – I must write about it one day), and the much larger and more modern one known as the Monmouth County Library. (It is out by Trader Joe’s so I have seen it and it has been expanded further since my childhood.) We didn’t go to the library in Long Branch often as it was a bit more out of the way, but we’d stop in occasionally and there was just something especially warm and inviting about the children’s section. I wish I could remember what books I found there, I was already reading chapter books, but it would likely be a false memory. I want to say the later Alcott children’s books like Jo’s Boys. Below is what the library would have looked like in my childhood (albeit more beat up) although it is a much more contemporary and entirely different building today.

In addition, there was another smaller commercial area closer to my grandmother, where my great-grandparents once had their bar and restaurant. (I wrote about the blue willow ware plates – the blue plate special plates – which I inherited and use. The post is here.) My vivid memories of that area from childhood were a Dunkin’ Donuts we frequented and the rarified early McDonalds. My parent’s accountant was also there – may still be for all I know but I doubt it. (Sadly, later in life, it is also where the funeral home the family used is and that is what I associate with it now.) There was a laundromat (strange word now that I look at it) nearby we sometimes used in the years before getting a washing machine although there was one closer to home, in Sea Bright, that I remember best. Mom may have been doing laundry for my grandmother.

And so the march to summer at the shore begins again today, even if I am drinking hot coffee and eyeing a sweater for my trip downtown in a bit. However, I’m sure there will be more shore and vacation posts coming soon.