Black Cat Cigarettes

A Sprightly Black Cat

Posted by

0

Pam’s Pictorama Post: For those of you who read yesterday’s post, you know that this little kitty came to me from Great Britain via an Instagram post where I spotted him in a flea market display. It was the first time I purchased something from @woodenhillstoys via Instagram, but I deeply suspect not the last. He caught my eye at the same time as the Louis Wain doily (yesterday’s post), on a shelf on the same table.

This kitty is tiny, only about four inches from his nose to his curled up tail. He is velvet and sports a ratty ribbon, the same yellowish color as the velvet on his tummy. A red nose and mouth are a stitched star between glass ears with rounded ears. Still, it is his sort of splayed leg stance, arched back and curled tail that catch your eye and give him his cat-titude. A tiny hole in the tip of his tail reveals a bit of straw stuffing. He is a prime example of less is more.

A closer look at this little addition.

Meanwhile, in the process of the sale, the seller Steven Phillips (@woodenhilltoys) shared a rather extraordinary piece he recently acquired for his own collection. For those of you who are regular Pictorama readers you may remember several posts devoted to animal imitators – dogs and, of course, cats. (Some of those prior Pictorama posts can be found here, here and here.) While I wouldn’t say that the Brits owned this occupation, they are definitely in competition with the us in this narrow area of expertise and this is a grand example.

Steven Phillips cat impersonator poster.

I just about fell over! Shown here in a glorious poster size in his cat suit with a small image of him, sans suit up in the corner. I pulled this off of Instagram where he direct messaged it to me. I love that he has himself perched on this illustration of a rooftop with neatly tended fields in the distance. The cat costume is notably comical. A note in the corner says, Elite Photo Co., Glasgow, Scotland.

A wowza of weirdness in this close-up.

A Google Image search tells me that this gent in his cat suit was in ads for Black Cat Cigarettes and I have grabbed a few images shown here. (One is a Getty Image with its watermark.) I cannot seem to get the name of the performer in question. Clearly he is a rather inspired imitator and his devotion did not go unrecognized.

Black Cat Cigarettes, it goes almost without saying, had a long and storied series of ad campaigns featuring black cats – both real, drawn and clearly imitated as well. (For a post highlighting a notable item of their advertising in my collection have a read here.)

Black Cat Cigarette ad I found online. I love the two mugs who are driving!

Oddly this came up the first time I put it in Google Images but not subsequently. AI had all sorts of weird answers for me when asked!

So a real hats off to Steven Phillips (and my thanks for allowing me to share the images) for a real hotsy totsy find! I have a feeling this won’t be the last we hear about the lore of this particular cat impersonator and we at Pictorama will be looking.

Tail End

Posted by

2

Pam’s Pictorama Post: Today I have a somewhat odd Louis Wain card which I have to assume is an early one, before he found his feline métier in the more satirical and representational vision of cats. This black one is loaded up with symbols of luck – a black cat being lucky in Great Britain, if not here in the US. (Proving them to be sensible sorts in this regard – in my opinion!)

This card was never used and is attributed to the Alphalsa Publishing Company in London. This company seems to have existed, under shifting names, between 1910 and 1930, although there is an intimation that the archive from it existed into the 1960’s when it was lost in a fire. The back of the card also identifies it as The Aloha Postcard. Louis Wain and Alpha get credit on the bottom front of this card.

A somewhat peevish Blackie on my lap the other morning. He wanted my chair.

This kit is grinning from ear to ear and doesn’t seem to mind the bag of gold piled atop his head. He has symbols of luck and prosperity tied to his tail (don’t try this at home) and around his neck – those ancient symbols (still used for their original purpose in Eastern cultures) which a decade or two later became swastikas. A horseshoe is thrown in for good measure although I was always told that they should go in the other direction in order to keep the luck from pouring out.

In addition to fortune, this card is promoting Health, Wealth and Goodluck to the Very Tail End. I like the idea that this little fellow is good luck to the tip of his tail. While not being especially superstitious about luck symbols – good or bad – I can appreciate picking up a good heads up penny now and then.

Beauregard during a recent visit to NJ.

I, of course, subscribe to the black cats are good luck theory – thank you Beauregard and Blackie! Blackie cheats it with a white badge on his chest and some hidden on his tummy. You need to look really closely at Beau (one of the Jersey five) to find a few white hairs on his chest. Kim has a theory that the white star on the chest was an evolutionary move to protect all black cats from superstitious fear.

Meanwhile, I am utterly sold on the friendly good tempered nature of male black cats which I have only discovered with these two – a longstanding tuxedo fancier I love them but they tend to another personality altogether. Cookie is a girl of course which is quite different anyway, but she is comparatively shrill and less easy going than her fraternal counterpart.

Felix Smokin’

Posted by

1

Pam’s Pictorama Post: It’s a fully Felix post today with the first of a few advertising bits I bought as a lot a few months ago. They are fragile so I had to wait until I was settled back here at Deitch Studio HQ before I could share them. This following on the heels of last week’s wonderful advertising comic for Sportex shirts. That popular post can be found here if you missed it.

Black Cat Virginia Cigarettes and Felix may hail from the shores of the United States, but this ad came from Britain and a newspaper there. Both are marked in pencil as 1924, the larger of the two is from November 5 and the one with the offer of pearls is a month later, December 10. They appear to have been published in The Daily Mirror. That paper was founded in 1903 and survives today. From what I can tell these were not clipped recently, but saved and dated a long time ago. Ah, a Felix fan from the past?

Black Cat cigarette ads are of course of ongoing interest to Pictorama. I have touched on them previously with some of their cigarette tins I purchased many years ago. That 2015 post can be found here. But far more glorious is the Black Cat match safe which I hunted for years and purchased later in 2015. That post can be found here. Hot damn! Those folks knew their advertising and premiums!

Hotsy-totsy! Pams-Pictorama.com.

In both ads Felix is drawn in the somewhat off-model style that the British in particular favored in the twenties. He is blocky and a bit doggy looking. Toothy and squared off.

I would have been somewhat torn between the camera offer and Felix, but I know I couldn’t have resisted a great big cuddly Felix. Oh bliss – what did he look like? Was he really a nice big one? BOTH OF THESE SPLENDID GIFTS FREE!

The ad urges the reader to consider using their Black Cat cigarette coupons for these items as Christmas gifts. The copy reads, Start saving now. Xmas will soon be here. Think of the joy these gifts will give you, your friends and the kiddies.(As it was already November some smoking had to be done to do this in time I think.) It goes on to say, Incidentally think of the house and hours of sweet contentment you get quietly smoking BLACK CAT Virginia Cigarettes, good cigarettes, the fun of saving coupons and the joy of getting these two fine presents. Think of it and buy “BLACK CAT” right away. The ad was worth five coupons free.

Meanwhile, the camera appears to be a sturdy Kodak brownie (another American product export) of the sort that proliferated so widely that they are still quite available today. (Kim volunteers that he had one. I too have used them.) I would have found this offer irresistible and would have had to take up chain smoking immediately. When you sent in the coupon in addition to your five free coupons you would get a Free Gift Booklet. I can only imagine the wonders within.

Pearls! Pams-Pictorama.com.

By December the ad had moved onto featuring a string of pearls from the Boulevard des Capucines, Paris in a Silk Lined Case. That would cost you 100 coupons more than Felix who is still featured in the lower left corner. They don’t explain exactly what you are getting with Felix, rather than large and cuddly it merely says, “Felix” for the Children. Felix is still as popular as ever. Give the kiddies a treat this Season. There is no coupon to clip here, just encouragement to send for the booklet and five free coupons.

I guess it is possible that one of my own splendid Felix-es hails from this premium package of yore.

Safety Match

Posted by

2

 

Pam’s Pictorama Post: Weirdly, the concept of the match safe has long fascinated me. I can’t entirely express why, but knowing that my matches are safely tucked away, where they will remain dry and ever-ready, appeals deeply to the tidy and organized part of my personality. I have lusted after this Black Cat cigarette company match safe for years, ever since spying one in a book devoted to cat advertising. You can imagine my joy when my friend Zach alerted me to the sale on eBay.

I have visited the Black Cat Cigarette company in my earlier post, Smokin’ Cats, but somehow missed this lovely bit of history about the name which I share from Wikipedia below:

Black Cat is now a cigarette brand sold around the world, but its name sprang from humble origins. The original black cat was an ordinary domestic cat which spent hours curled up asleep in the window of Don José’s Wardour Street shop, well before the turn of the 20th century. Because the cat became such a familiar sight to the passers-by, the shop began to be known as the “black cat shop”. Don José decided to adopt the cat as part of the company’s image and in 1886 it became the first trademark to be registered by Carreras. Eventually the cat became an integral part of the design of the Black Cat pack where it appeared in a white circle surrounded by a black border above the initials “JJC” (Don José Joaquin Carreras).

The Black Cat cigarette was introduced in 1904 as one of the first machine-made cigarettes manufactured in Britain. The cat was used in some of the earliest cigarette promotions, including the Black Cat stamp album which was issued free to smokers. Stamps were available inside the cigarette packs and £325 in prizes was offered for the best completed albums…One of the most ambitious promotions took place on 18 October 1913 – designated by the company as “Black Cat Day”. Advertised extensively in the national press, Black Cat salesmen could give a golden half-sovereign to anyone they approached in the street who could prove they were in possession of a Black Cat pack…During the early 1920s enthusiasm for the Black Cat was at a peak, with many people wearing badges and stickers featuring the cat and even going to fancy dress parties in black cat costumes. By now, coupon trading was fiercely competitive and the Black Cat gift catalogue offered gramophone records, gardening equipment, gentlemen’s razors, automobile accessories and wirelesses.

Black cat day! Yahoo! Clearly this is why it was the roaring twenties – black cat dress up parties and badges! And wouldn’t I just love to find some of that black kitty booty? I fully intend to – and will share it here with you.

The mysterious inside of the safe:

Match safe 2