Franz Huld

Fishy Wain

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Pam’s Pictorama Post: I tossed this into a purchase pile recently as clearly somehow these are Wain or Wain-ish cats; however I would bet dollars to donuts that Louis never saw a payday for this one. However, having said that, I cannot easily locate another version of this image online, only one other copy of this card itself.

A few posts back I discussed the history of New York postcard producer Franz Huld and much to my surprise this morning, his credit runs along the side of the front of this card, Huld’s Correspondence Series No. 23 Franz Huld, Publisher, New York. (That post of an entertaining card about the Catskills, Hanging on the Moon, can be found here.)

Meanwhile, just yesterday Pictorama had a post about another innovative early postcard maker but in Germany. I think of that one as more of a high end (photomontages and trick photography) and our US friend Huld as sort of creatively low end if you will. (I am only on my first cup of coffee today so stay with me a bit.) Huld had a much briefer run in the business and never on a huge scale of production and maybe wasn’t above a bit of image thievery. Just a thought anyway because this card looks distinctly culled from something else and does not bear the Louis Wain signature nor credit however those are Wain cats.

This card was mailed but the postmark has been torn off therefore I cannot accurate date it. If I put it roughly at 1910, Huld is coming toward the end of his several years of production but still active and in upstate New York. However, the real smoking gun is that Wain was living and working in New York from 1907-1910, but only doing newspaper work. He was producing two newspaper strips, Cats About Town and Graymalkin. There is evidently no record of him producing postcards here. So my guess is that Huld lifted this image somehow from a newspaper illustration and craftily “repurposed” it.

One of the few images I could definitely tie out to this period of New York newspaper work. I do think there is some under-valued and interesting Wain work published in newspapers. While much of it was repurposed and collected, I have definitely seen work, mostly for sale as tear sheets, that I have not seen elsewhere.

On the card we have two grainy Wain cats, one yellow fellow attacking a meal of fish – his mouth in an “O” of expectation. I like the way his paws manage to hold the implements in a logical way which I would personally find challenging if I was drawing this. The orange, grumpy, cat looks on in expectation holding a three-prong fork and knife up like he might bang on the table with them. Next to them in script it reads in neat script, This is no Fish Story. Again, while maybe in the quirky style of Wain somehow perhaps misses the mark?

Detail of a Christmas page done by Wain that I purchased and wrote about last December.

The sender of the card has underlined the above and written, No-sir-ee – Dearest Ross; How are you enjoying your vacation. I am having a fine time. Love to all, Bradley. It was mailed to Master Ross W. Guernsey, Schoharie, Scho, Co. New York. As I mentioned before, the stamp and cancellation has been torn off so no date and no point of origin for the card. (In sorting out the address a bit the internet told me that Ross W. Guernsey was a life-long resident of Schoharie, New York. I have no way of knowing if that seems true or AI just sort of winding me up.)

Our friend Mr. Huld was sadly certainly not the only one taking advantage of Louis Wain and liberating his work for his own purposes. This is perhaps though the most egregious and evident example I have run across. Still, I remain grateful for a snippet of Louis Wain I wouldn’t have seen otherwise. I intend to continue to sniff out some of this newspaper work in its original form.

Hanging on the Moon

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Pam’s Pictorama Post: although this is clearly a photo collage of sorts somehow on the fence about calling it a photo post today; nor is it a cat card. However, it is one of many made to entice people to the Catskills on holiday with current revelers sending word home on them. (With their funny cat images my collection of them is burgeoning. Recent posts with Catskill cat cards can be found here and here.) This is a nod to those folks who are commencing their holiday and vacation travel on this July 4 weekend. Let the summer begin!

This card was both written on and addressed but not stamped, so unclear if and how it got to its destination. At the bottom is says, Dear Ethel how is this. Iva Ott November 4, 1907. It is addressed, in a more adult hand, to Miss Ethel Sanford Kelly Coss Del Co, N.Y.

It’s a nifty card and kudos to the person who put it together. The bottom is a landscape photo of the mountains the area is known for, dotted with houses and farms. A space of white has been left and then the sky. The couple are originally from a photo although how the sky and the moon were actually made is lost to me. There is a sort of deckle edge at the bottom of this portion like it was actually carefully torn by hand for the effect wanted.

Appropriate for today! An Uncle Sam puzzle card by Huld I found online.

The couple sit close to each other, hanging off the moon, with a very long spyglass, evidently peering down at the people and places below. It is held by the woman while the man is pointing to something (or someone) specific in the landscape below. Printed at the bottom it says, Viewing Fleischmann’s, Catskill Mountains, N.Y. They seem quite jolly and content with their perch in a cat bird seat, high above the valley.

A close examination of the surface shows sort of half tone dots which means the images came from something already printed. This really is a collage of probably three images.

One section of a Puzzle card also found online.

Along one side there is the publisher’s copyright. It says No. 4003. Copyrighted 1906 by Franz Huld, Publisher, New York. An interesting article on Huld that the internet spit out can be found here. (Someone named George Miller is the author and he has done some extensive research in order to write it.) Some highlights from the article are as follow below.

His first business address appears at 170 Fifth Avenue in Manhattan in a 1900-1901 era directory and is among the first listings for postcard publishing. The author of the article describes his wares as occasionally ugly, without gilt trim or compelling pictures of children or animals. However, he was creative (as evidenced by this card) and according to the article, primarily Huld published commemorative issues, views, comics (especially “write- aways”), collector’s issues, and novelties. That makes a lot of sense skill and sensibility-wise when we consider the construction of this particular card.

The only feline postcard I found among his images.

Huld’s New York listing remains only until 1910 with a filing for bankruptcy in 1914. It is believed that Huld died in October of 1928 at age 67. The man liked a good novelty card (including some puzzle ones that were mailed in an envelope), and I recommend the article above for more information and some additional images. Clearly he was an early player in the business of postcards and a somewhat formative one.

With our temperatures still hovering around 90 after days over 100 here in New York City, we do not have any travel on our agenda here at Deitch Studio. We will be staying here in the city with air conditioning (we hope), cats and ice cream to keep us company on the country’s 250th birthday weekend.