Pam’s Pictorama Post: Today’s post is kicking off with this great little advertising card I bought on a whim sometime over the last few months. I like a good cat advertising card and this kitty couple caught my eye. I love that they are holding each other’s paws and their curled tails. They walk on tip toed hind legs – Cookie and Blackie only stand this way in order to box with each other, or perhaps a bit of a stretch when something above interests them. Her expression is sweet and his a bit concerned – concerned being a bit of a go-to expression for kits I find.
She sports the human attributes of a parasol and bow. They are both nicely striped tabbies and the pattern creates some visual interest. Oddly, Doggett, Bassett & Hills Co. was a shoe company and these kitties are decidedly shoeless. Doggett, Bassett & Hills was one of Chicago’s first shoe dealers and manufacturers under the name of Ward & Doggett, founded in 1846. By the early 1870’s they had peaked, but then declined and disappeared in the 1880’s. (All this from an online encyclopedia of the history of Chicago which can be found here.) The website mentions a Lake Street address, but this card is for one at 214 & 216 Madison Street, Chicago.
Despite the fact that I think of Chicago as a city that has done an excellent job of maintaining many of its old buildings, a quick Google image search shows no extant old buildings at this address now. I am always hoping when I search for an old address I find that I will find the building intact even if its former moniker is long gone. I don’t believe I have achieved this to date.
These pre-printed advertising cards abounded in the period and cats were a favorite subject so they are a bit of a sub-genre here at Pictorama. Merchants must have gone to printers that had endless examples to pick from and chosen a card image to then have their text added at the bottom and sometimes also on the back. I often wonder about how you knew that you weren’t choosing the same one as your competitor just purchased yesterday.
I have written about some of the others in my collection (above and below) and those posts can be found here, here and here. (All of these examples have their advertising text on the back.) Still, seems a bit odd that the folks at D,B and H would choose these barefoot felines, but who am I to tell them how to sell shoes?
There are marks on the back from where this card once resided in an album of some sort, the way and reason many of these have survived. People did seem to hang onto them though – much more so than the boring business cards we generally see today – a few tucked under the plexi cover on my drawing table converted to desk and littering the surface remind me. No one is going to be saving the card from the pest control folks residing there. (Moths!) Cats sell and Madison Avenue has never entirely forgotten that lesson.
Pussy cat postscript: Ah, Caturday at Deitch Studio! Cookie is rolling and stretching at my feet and meowing for attention as I write this. She still chases her tail and was at it earlier, even at seven years old. (I must say, it does have a sort of come hither twitch at the end.) She is by far the chattier of the two kits and wants to converse every morning at some length – we are charged with responding or are subject to her wrath. (Meanwhile, if Blackie ever chased his tail it is a long forgotten practice and he snoozes most mornings after he’s eaten. The difference between boys and girls?) Kim is discussing how awful it would be if he were married to Cookie (I’m pleased I get a higher rating), and it would quickly end in divorce court with a sharky kitty attorney (one a bit smarter than Cookie he added) he says. We’ll have to see if there’s ever a story about Kim and his cat wife – and divorce court kitty!
Pam’s Pictorama Post: This post kicks off a series of cat advertising I have indulged in recently so hang onto your hats! More than 100 years before cat videos people realized the entertainment value of cats and that they sure can sell. Trade cards like this one from the late 1800’s still exist in abundance so they must have been a primary way of advertising. I am not sure I have yet grasped how they were disseminated – this variety is small, the size of an early baseball card, and do not appear to have been sent via the mail. If they were handed out – where? On the street? I have to continue to look into this.
A search on Westerman’s Shoe Bazaar revealed an advertisement (without cats I might add) on page 8 of the St. Louis Post-Dispatch from Thursday, November 27, 1890. They respectfully say, if you want something in the way of FOOTWEAR NICE or FETCHING in STYLE Westerman’s Shoe Bazaar was evidently the place for you. For the local St. Louis folks, you may wish to note that it was at 1232 South Broadway, French Market.
Now for this splendid card – grandma is an enormous, bespectacled, grinning (and fang-y) kitty – a real wolf in grandma’s clothing of a cat. At first I thought Grandma’s Pet was a brave if rooty tooty, little mouse fellow, but a closer look revealed that he too is a cat – tiny by comparison, with a striped tail, more or less identical to Grandma’s. He holds a little sword and a pair of spectacles, like hers, and a jaunty cap with a feather. Does he do her bidding, and if so what? I adore it, but I have no idea whatsoever what the meaning might be or the inspiration – let alone what it has to do with shoes. Unlike some of these cards, there is no information on the back.
Pictorama readers with a good memory will know that this is likely by the same artist who did the art for the card I posted in Arctic Baking Powder several weeks ago. I provide that card below for comparison and your enjoyment. As the collection grows, perhaps the mystery will unfold.
Pam’s Pictorama Post: This is the only Victorian trade card I own of this variety. It is a bit hard to see, but the top says, Ha! Tis Me. The Maltese Me Rival. I do not claim to understand it – I just liked the image of this great frowning striped kitty forced into this very flat perspective – look at his claw paws and an angry puffy tail! On the back, in tiny type, is an exhaustive list of The Great Atlantic and Pacific Tea Co.’s Branch Houses in the U.S. – with almost a third of them in New York City – and a notation at the bottom that the Principal Warehouse, 35 and 37 Vesey Street, N.Y. P.O. Box 4233. It is a tiny card, about the size of a playing card.
The Great Atlantic and Pacific Tea Company, founded in 1859 as The Great American Tea Company selling tea and spices at discounted prices in New York City, changed its name in 1869 to commemorate the first transcontinental railroad. Much to my surprise, the company morphed first into the A&P tea company and ultimately A&P supermarkets of today. (Kim seems to have known this all along – fascinating man my husband.) All I can say is, they sure would get more of my business if they had kept this ad campaign. They were generous in their distribution of Victorian trade cards and there seem to be more than you could imagine once you go looking. Scores for sale on eBay at any time – their survival rate a reflection of their popularity during their heyday.
Our friend the Internet supplies us with much information on the specifics of the cards and story. The folks over at http://www.thepethistorian.com have a nice little essay on the subject. The cards were printed by A.B. Seeley, copyrighted 1881. This one appears to be the second in a group of six and represents the story of a girl cat, romanced by the street cat, but who waits for an upperclass Tom to come along instead. He beats up poor Mr. Street kitty – who ends the series bloody, but not bowed and trying to convince us that he won this fight. (I am snatching just that final image for your entertainment below – wouldn’t mind adding that one to my collection.) The language on the cards seem to be references to poems and other things that would have been recognized by people of the day – but overall it is a recognizable cat tale of love and love lost that is pretty easy to follow and appreciate.