Pam’s Pictorama Post: This was part of a much anticipated Instagram online auction that occurred last weekend. It was via a British dealer, @oldstockantiques, who had recently purchased a collection of cat related items belonging to a woman in her 90’s. (It wasn’t clear if this was an estate sale or just her divesting.)
So, after calculating the time difference, I set myself up with multiple devices for bidding. The terms of the auction required that you message the dealer for each item as it went up and this meant that I spent about an hour and 45 minutes to get through the listing of a dozen items or less. Even with my multiple devices and refreshing my feed constantly I have to report that I lost many more times than won. I can’t figure out if somehow my internet connection to England took longer or if my internet in general a tad slower than someone else’s because I will moving as fast as I could. (I’m sure you can imagine, knowing of my profound dedication to the Pictorama collection, my extraordinary frustration. However, @oldstockantiques remained patient with me and a shout out to him!)
The one that got away! Victorian cat mirror.Detail.
Nonetheless, I purchased one item (future post) and then at the end of the auction asked if there was anything unsold and I threw this lovely green cat pin dish in for good measure. Above I have shared a Victorian cat mirror that got away – alas! My bank account is happy but I am very sad.
Perhaps this little fellow didn’t sell because he has a large repair down his middle. There is nothing further to identify or edify on the back, although there are three small feet to secure it on a surface. The repair does not especially bother me and the green color is absolutely seductive. However, one of the most interesting things is that I posted about very similar dishes, cast in metal, in one of my nascent blog posts back in 2014 which can be found here. Those were purchased for a freakishly minimal amount on eBay while wandering through cat advertising items and reside on my dresser, bulging with rings, today.
Identified on the back as Corbin Lock Company, Canada. Pams-Pictorama.com collection.
While the metal duo are advertising Canadian Corbin Locks (the name is on the back), this little fellow belongs on the other side of the ocean where he boasted the virtue of Townsend & Co., New Castle. It took me a bit of time to sort through a number of companies and options before landing on Townsend & Co. Newcastle-on-Tyne, makers of fine china at the end of the 19th and into the early 20th century. (While references to it abound around items being sold, no history of the company is readily available.) I cannot be sure and I do not find another dish like this one, at least not attributable to them. (I haven’t found one advertising for anything of this vintage or precise style.) Feel free to poke holes in my theory!
Townsend & Co. did make advertising pin dishes like this one and Google tells me notably made them for a 1929 North East Coast Industries Exhibition in conjunction with a company called Mailing. The trail goes a bit cold at that point.
On sale at Etsy at the time of posting.This one has rhinestone eyes!
Meanwhile, there is now a fascination for me in the question of this mold. In casting around on the internet I saw it referred to as an old French mold, although I have yet to see specific evidence of that myself. I have seen the old metal ones both with other advertising and without any advertising – sometimes billed as ashtrays like the one on Etsy here. They are not identical – there is a slight morph – but surprisingly similar.
Below is an example of a similar mold in use by a Japanese ceramist currently. The persistence of the image is amazing across probably at least 100 years.
Contemporary, Japanese made version.
I believe this one is heading to New Jersey where it will likely reside in the bedroom or bathroom there. It’s cheerful green color and timeless kitty face will fit right in. And who knows where this cat will turn up next.
Pam’s Pictorama Toy Post: This just in – my first ever Mr. Peanut! He comes via an auction house that sends me endless listings and from which I rarely win anything. (The first item I ever won from them were these nice metal dogs featured in a post here.) On the rare occasion that I do win something, it was because no one else wanted it or was looking at the moment I think and therefore I got it for a good price. I do believe that part of the method of buying from these folks is to actually participate in the live auction but I am almost never able to do that and so, mostly I lose.
I had spotted this fellow in a listing along with a bunch of jointed Felix toys and admired him. Never seen the likes of him. I put a watch on it but expected that like many things (I keep trying to get a deal on cat andirons for the fireplace in New Jersey) it would go high and slip away. In fact, I never got around to putting a bid on it.
However, I was at loose ends the other day and a reminder that the he was going live in the auction. I believe I was feeling a bit burned by something I had just lost on eBay and I thought what the heck and put a live bid in just as the bidding was closing. Low and behold – I won Mr. Peanut!
Nothing much unexpected on his back side. Schoenhut has no markings on these toys but they are very distinctive.
He is an early product of the Schoenhut Toy Company, circa the 1930’s. He is of course, an early example of an advertising to toy crossover. My fellow is missing his cane which would have stuck in one hand. And yes, if I was about 100% handier I could replace it easily! I especially like his blue hat with Mr. Peanut boldly printed! (Was his hat always blue? I think not.) When you look closely at his peanut body you see small black spots to create the peanut shell surface of his body.
Insert jaunty cane here.
What I never knew is that Mr. Peanut was originally conceived of by a 14 year old boy, Antonio Gentile, who won a contest to design a mascot for the company back in 1916. The charming monocle, top hat and spats were added subsequently by commercial artist Andrew S. Wallach. (Fascinating that spats manage to carryover on him – common in 1916 but unheard of now, of course he just appears to be wearing socks.)
Original drawings of Mr. Peanut
To jump down a tributary – it turns out that although Antonio Gentile only won $5 for the contest, it was his lifelong friendship with the founder of the company that was significant. Amedeo Obici befriended the boy and helped put him through medical school. He pursued a life of service as a doctor and surgeon. A moving quote from an article in Smithsonian Magazine, evidently published in a newspaper as part of an obituary article (sadly Dr. Gentile died quite young, only a year after getting married) and is summed up below:
For Dr. Antonio Gentile, skilled physician and surgeon, loved by a paying clientele who admired his ability and his personality, was perhaps held dearer to those who were not a paying clientele, whose money was gratitude only but whom he served as freely, as fully and as willingly as though they had been able to return wealth for service. (The full and rather touching article can be found here.) The Smithsonian owns the original drawings and the dapper cast iron version below.
You may be saying to yourself, what’s up with Mr. Peanut and why, given how much stuff I have found over the years, have I long neglected this particular desire. I asked myself that as well, I admit. My interest in Mr. Peanut advertising predates my current collecting passions. The first time I remember seeing an early bit of Mr. Peanut advertising was on a trip to Paris in my 20’s. I saw a nice early metal one and was entranced but it was too dear for my extremely limited budget, but it stayed with me.
Of course I have encountered this and that small item over time but none really spoke to me. I do remember that on American Pickers once they found the giant Mr. Peanut peanut butter producing machine! Oh my goodness, I was in love! I gather one like it was in use and on display in Atlantic City. Shown below, this one hails from a Peanut Shop in Columbus, Ohio. Their site can be found here and it would be absolutely top of my list if visiting Columbus.
From The Peanut Shop in Columbus Ohio.
In looking online at Mr. Peanut items I am reminded that even as a child I very much wanted the Mr. Peanut hand crank peanut butter maker. Alas, this was not the kind of toy that made its way into the Butler house (I can see my mom thinking, complicated and very messy) and I don’t believe I ever had the pleasure of acquainting myself with one via a friend in those formative years.
I believe it was a less impressive version of this figure that made me salivate in Paris those many years ago.
However, if there is a Mr. Peanut item I still long for, it would be that long ago cast iron one in Paris. I found it online and actually, it would appear that it is indeed quite rarified and remains too expensive for me to acquire – certainly in this pristine condition.
Meanwhile, I intend to bring my Mr. Peanut to New Jersey where the heat in the house is less dry than here at Deitch Studio. This in the hopes of keeping his stringing in order. Somehow now that I have acquired him I think more Mr. Peanut may be forthcoming – increasing rather than sated my appetite for this natty fellow.
Pam’s Pictorama Post: Just coming off the Louis Wain Catland bio (I posted about that last week and it can be found here) I am self-consciously thoughtful suddenly about how the public sentiment about cats has shifted over the past 100+ years since humans just started finding their sea legs with them as domestic beloveds.
It wasn’t long after the Victorian period that cats were taken up in popular advertising at the dawn of the 20th century. This grinning black kit with the yellow bow was the longstanding spokes-cat for the Black Cat Hosiery company and was so popular for decades that the advertising items from it remain in high demand and often is quite pricey today. (This bit of an ad with thanks to Sandi Outland, via @curiositiesantique who sent it several months back – the the sea, my desk has spit it up from the depths for today’s consideration and helped inspire this post.)
I have written about the company on other occasions so if you want more info on the company you can find it in a post here – and more here. The above ad is from a July, 1907 McCalls magazine and other ads on the page are for, most fascinatingly, H&H Pneumatic Bust Forms (yes, like stuffing your bra – no one will know) and Modene hair removal for face, neck and arms – it cannot fail! Our black cat was in good company.
Pams-Pictorama.com Collection.
So in a mere few decades cats began to morph into the area they would command for many decades to come. However, I think it is fair to say that with the part of our lives that are now lived online some of us have taken our interest in cats to a much more highly developed level.
A photo of a young Betty Butler, holding our cat Snoopy back in the 1960’s from a Mother’s Day post this year.
Speaking for myself, my interest in cats began as a small child. Pictorama readers know that I have written numerous times about my childhood cat friends, Snoopy, a white cat with black cow spots with whom I shared many important childish conversations. But there was also Pumpkin who came to me as a tiny kitten ball of orange fluff and grew into an enormous faded-orange tabby who followed me around with dog-like devotion. As I got older my cat Winkie, a tiny tortie polydactyl with huge toed front paws like mitts, was my particular confidant. As a young adult Otto Dix (Miss Otto Dix), a tuxie from a corn farm in New Jersey, became my constant companion and closest friend, a very special cat especially smart cat who I still miss to this day.
However, until relatively recent years, my love and interest in cats (other than what I collect of course) was limited largely to those I knew – mostly my own or those of my mother. I suppose it started even before the pandemic, but certainly during those long days and nights that following cats online became a habit. First there was Maru the Japanese cat (to be precise, a Scottish Straight cat who lives in Japan) who can’t resist box and likes to get into boxes, some that are way too small for him. There was the somewhat neurotic French cat, Henri, a long haired tuxie who has Existential angst. The French also brought us cats playing Paddy Cake which never fails to make me laugh and for some reason is only funny to me in the French – there is an English version.
Still, those were occasional and one-off entertainment. I believe for me that cats as a form of online entertainment and escapism was born of the darkest period of the pandemic, fueled by late nights of waking up and worrying about work. Unable to sleep, I would read Judy Bolton novels (the first in a lot of early series books I read and I wrote about Judy Bolton here) and take a spin through Instagram, sometimes buying the odd item, but also entering the world of cats online and sometimes following even their most daily routines.
I’m probably skipping ahead a bit but Sadie and Dottie (@sadieanddottie), a tuxie and a white kit with cow spots, and who appear to live in Queens, brightened many a dark day when I realized a new post or story had been posted. These largely consist of these two cats growing up, but mostly doing cat stuff like watching birds and napping. Yes, I can watch my own cats do that (although Deitch Studio is situated a little high for birds out the window) and I do, but it turns out I like to watch other cats do it too.
A screen grab of this little video of Sadie.
With almost 14,000 viewers cat mom Lauren Grummel and cat dad Chas Reynolds, Jr. appear to have their hands full supplying frequent doses of their kitties going through their daily paces. A favorite post is an imaginative one of Sadie (the tux) sailing away on a boat at night in search of parents who will give her more treats instead of telling her she’s had enough. (Find it here.)
There is @Fatfink (aka Devlin Thompson) who I first got to know on Facebook, but now is an Instagram constant. His record of the comings and goings of his small menagerie of four cats, (these days Clawford, Kookie, Mr. Biscuits and Miss Rupert), which includes some recent rescues and things like his daily fight over his dinner with them or other such tidbits, are interspersed with an aligned interest in comics – but it is really over the kits that we bond. He sends me great cat videos too which I often find first thing in the morning and cheer my day.
Newly acquired Clawford.Clawford recently introduced to this rather rarified Deitch portfolio!
A friend on the west coast started supplying me with both funny and moving video snippets of cats during the difficult period of caring for my mother although she continues to send them since I like them so much. These videos, many from The Dodo are chock-a-block full of cats paired with a myriad of other odd animals as friends (deer, dogs, cows) or doing un-catlike activities like motorcycle riding or boating. It is especially lovely and a real kindness as she herself isn’t especially fond of cats so she seeks them out just for me.
Most recently I have fallen hard for team Penny and Felix on Instagram. Penny (@pennythegingercat) is a somewhat sardonic and absolutely adorable orange tabby female (yes, a rarity) and Felix (@felixthepalegingercat) her younger brother, a lean and lanky light orange fellow. (Penny alone has upwards of 650,000 followers!)
The antics of these two (two accounts means twice the fun) include but are not limited to: Felix’s impatience over getting his breakfast in the morning, Penny’s preference of Dad over Mom, Penny sleeping as a face down loaf and the like. These have cheered me endlessly over the past year. Highlights have included Penny entering the Olympics this year as a gold medal winning cat loaf champion and I credit the duo for having invented the term skippity pap (or at least made it enter my personal lexicon) – which is accompanied by a sort of whoosh-smack sound effect that is especially satisfying. It is among the few accounts I turn my sound on for routinely.
The dynamic cat duo’s mom and dad (mom is the voice over for the most part) do a brilliant job of editing, voice over – they are top pros at it and I bless them daily for these inventive missives that come over my transom, brightening all days. Quite simply I cannot recommend them enough for a cat dopamine daily dose.
Four out of the NJ Five here – Gus missing.Blackie and Cookie peevishly sharing the bed with each other and of course Kim recently.
I have written before about social media and my belief that if content is carefully chosen and tended it can be a rabbit hole of blissful escapism. During the brutal hustle and full-on assault of our shifting political world I have found myself diving deeply into this somewhat alternate universe of cats. As the mother of the NYC duo Cookie and Blackie, and the Jersey Five (Beau, Milty, Gus, Peaches and Stormy) and the head of fundraising for a major emergency animal hospital – you’d think I would get enough daily dose of the kitty world, but simply, no – quite simply, I prefer even more.
I started subscribing to a daily newspaper in high school and have more or less read one daily every since, butI lately find my ability to read above the fold reduced to a nervous skittering across headlines as I head down the page to stories about things like a research study on puppy kindergarten – the super socializing of puppies to see if they make better service animals (NYT and can be found here). So today I pay tribute to those folks online who may not inform my politics, nor deliver my news, but who are vital community which cheers my daily existence.
Pam’s Pictorama Post: In yesterday’s postal post I went on a long tangent about my recent interactions with the post office. Today, I will focus a bit more on the advertising aspect of the other letter opener I purchased, one for Oneeda Biscuit.
I tend to think this one will be designated to go to the office although I am realizing that on my messy desk at home (as opposed to my messy desk at work) I might more easily located this one in order to use it, rather than the smaller Red Lodge Montana souvenir one I wrote about in my prior post. I used this one yesterday for the first time. I’ll have to give that some thought.
Pams-Pictorama.com Collection.
This letter opener only has the image on one side which I find disappointing although I guess the trouble to create art for the back of this little boy in his raincoat seemed unnecessary for a give away item like this. (I am pausing for a moment to reflect on the idea that this sort of give away doesn’t really exist any longer, does it? Sad for the future collectors of the universe.) Nonetheless, it was a tad disappointing.
Artwork from an undated Uneeda ad.
Having said that, The art on this is sort of splendid and although slightly chipped in places, in good condition overall. A quick look for these online shows everything from pristine to really ratty. If this makes your pulse quicken and you set your heart on owning one you have ample opportunity.
Uneeda Boy items proliferate with online.
Oneeda Biscuit, as many Pictorama readers may already know, was the forerunner to today’s enormous corporation Nabisco. Founded at the dawn of the 20th century, it played the food field with the likes of nascent Heinz, Kellogg, Hershey, Campbell Soup and Wrigley.
The early days Uneeda produced hard tack, crackers for seamen and soldiers that had a more or less infinite shelf life having figured out a way to ship and store crackers in something other than a barrel. However these folks ultimately brought us beloved snacks such as Oreos, Saltines, Ritz Crackers and Nilla wafers. Theirs is a fast paced history through the early growth of a US company through competition, war and peace. (The full history can be found on a site devoted to its history as touched on here.)
Animal Crackers packaged the way I remember, with the string for handy carrying and the animals in the cages – they have subsequently been “uncaged” evidently.
Enterprising rival companies tried to trade on the early version of the name and efforts to stamp out the likes of Uwanna Biscuit and Iwanna Biscuit were tracked down and eradicated. Uneeda cadets were sent out to ensure cracker freshness in the field as well as these copyright infringers.
As indicated above, Uneeda figured out the moisture proof packaging needed to deliver crackers in individual packages to consumers. The wax paper wrapper was the industrial breakthrough and this little fellow in his slicker is meant to illustrate the moisture proof nature of the packaging. (It took me a bit of research to figure that part out and I would say, at least in this day and age, it isn’t entirely self evident.)
From a popular 2021 post – this cracker tin sits on my home office desk.
This little fellow, Biscuit Boy, becomes the center of their national advertising campaign in 1901, two years after its founding. (Arguably the very first national advertising campaign ever.) Its forerunner was the slogan, Lest you forget, we say it yet, Uneeda Biscuit, but they decided they needed something more.
In addition to the treats already mentioned, they were the early creators of Animal Crackers – always a personal favorite. Later in the tale, Triscuits, a Deitch Studio favorite, were also created and added to the long-lived line up.
Is it possible that the name is meant to invoke the baked by electricity process?
Meanwhile, the Biscuit Boy himself was the nephew of the ad exec who created the campaign. His name was Gordon Stille and he was five in 1900 when he was photographed in a slicker and boots for this campaign. He was paid the princely sum of $100 for his services, but given the popularity of the image he ultimately felt he was undercompensated and sued, but died an elderly man without resolution. (All of this and more entertaining information about the history of the company can be found on this blog site devoted to food history here.)
From an eBay offering, the Morton Salt Girl in one of her numerous guises.
Kim and I both immediately began to wonder about how this Uneeda boy advertising might relate to the Morton Salt girl of our youth. She makes her debut a few years later in 1914 with the brilliant slogan of When it rains it pours, and one can’t help but wonder if they weren’t somewhat inspired by the trench coat kid when they designed her. (I remember studying this salt container as a child!) I can find no evidence of this however online, only statements that images like Morton Salt, Aunt Jemima, Fisk Tires, etc. became very much in vogue for advertising in the period. However, the idea that this jolly little girl (significantly less dour and damp looking than our friend from Uneeda) is also out in the rain to prove that Morton Salt would still pour in the rain – another triumph over humidity and the nature of food storage.
My hat’s off to my friend at Red’s Antiques (@reds_antiques or www.ebay.com/usr/reds_antiques) for supplying these two items which will be used daily as mail is still received here at Deitch Studio as well as, hopefully increasingly, at my office.
Pam’s Pictorama Post: Not often, but occasionally my purchases are essentially practical and today’s purchase was one, although certainly some style here. Somehow in the most recent office move from my last job I failed to pack my letter opener which was of the most utilitarian variety although I had some fondness for it because of the sheer number of years (decades) it had been in my possession, however there was nothing notable about it.
I have been in the work force long enough to have gone through a period with a lot more physical mail than I currently receive. Early in my career I have distinct memories of opening piles of mail every day at the Met. In fact sometimes I worry that the mail at work has failed because we go so long with absolutely none. Physical mail is so seldom now that I had a staffer who didn’t seem to know where to place the stamp on a letter he was sending for me.
Meanwhile, as a fundraiser I was surprised that my current office had never used a business reply envelope. For those not in the know, that’s what those envelopes which allow you to respond for free are called. (There is a permit number on the return address and sometimes it says, A stamp here will save XYZ money.) The postage for each envelope received back is paid by the organization, but hey, if you are sending me money I’ll pay a dollar for your envelope back to me. It’s a good return on investment and removes at least one impediment from making a gift – having to find a stamp.
When I discovered this a few months ago I went down the specifically postal rabbit hole of applying for a permit. I never worked any place without a permit so this was all new to me, nor could I find anyone else who had to apply for one within my circle. After getting an old account out of the way (a ghost account which seemed rather romantic but, not surprisingly, didn’t seem to actually do anything) I spent a lot of time on the USPS website and on the phone with their service people. I, in fact on some bad advice, went to the Main (Farley) Post Office here in NYC. As some might know, the building was purchased by the city and space recently carved out under this grand building to create a new home for Penn Station.
The interior of the post office, the James A. Farley building, is beautiful and I couldn’t resist a few shots despite my disappointment.
It was my first (and likely my last) visit to this post office as they do absolutely nothing there. (Does this mean there is no main post office in NYC?) Yes, you can mail things and yes, you can evidently apply for a passport there, but even an attempt to buy stamps will send you online. As you can imagine, I was told that the administrative office I was seeking was now long gone. They did, to their credit, supply me with the number to phone for help.
I am here to report that, once you get through the red tape of an annoying phone system and get to the folks (all women in this case and I spoke to several) to help you they are a great, smart and helpful group. My hat goes off to Ana, Sabriya, and Arkeda. They know their stuff and they were dogged in their efforts to help me. They coached me through filling out arduous forms, filing them and then shepherding them through the various routing. They even told me when they would be on vacation and who I could work with during that time. I praised them unstintingly in a series of final surveys and thanked them profusely. Frankly, I would hire any of them in a heartbeat if I could.
But come on, they don’t even sell stamps?
It has left me with mixed feelings about the post office. At their instruction I went to the local post office to my job to file the forms with a check to cover the annual fee and open the account. The staff was rude and at one point stood around in a group talking about me in the third person and told me to shut up when I tried to speak. What’s more, I probably shouldn’t need someone to coach me through a labyrinth site and series of mystical forms. So although I give the women above the highest grades, I give the USPS a failing grade in general. My experience as it relates to this interaction is that these women are an island of competent help in a morass of sub par service. (With apologies to others at the USPS who are hard working and doing their job!)
This was the Plain Jane variety opener I had been using for decades.
Anyway, all this to say, if I have my way more mail will come to my office shortly, hopefully in the form of contribution checks. And, to bring us back to my recent purchase, I actually like to open envelopes neatly with a letter opener. When you are handling money coming into an office for various reasons the envelope can be important (proof of mailing date, return address) so better if you don’t end up tearing it to shreds to get it open. I have keenly felt the lost of my letter opener, but did decide that rather than purchase another ubiquitous one from Staples that I would look for something a bit more interesting.
Of course my mind turned first to cats and if I had been willing to invest some real money in a vintage letter opener I found on eBay I could have had a honey. For a variety of reasons this wasn’t a moment I was inclined to do that.
Top of a very nice cat letter opener I deemed to expensive to buy. Tempting though…
A week or so ago one of the dealers I purchase from on Instagram (@Reds_Antiques or via eBay at www.ebay.com/usr/reds_antiques) had a bunch of smalls he was selling and I picked out two advertising letter openers he had listed. I’ve bought some lamps, photos and other bits from Reds, he’s a dealer on the west coast and he lists some cabinets and tables I drool over but can’t see getting across the country to us. The vibe of his stock is a little masculine for me overall (think gas and oil signs, vintage tools and car related ephemera), but we align on certain things and he has a good eye.
Anyway, I figured one opener goes to the office and one stays here or goes to Jersey. That still leaves room in my life for a good cat one should I come across it.
Detail of the top of the letter opener.
As is clearly stated on the back it is solid copper and it is from Red Lodge Montana. The top boasts a somewhat cheesy scene of a teepee and two figures, one on a horse. A tiny banner declares Festival of Nations.
Back markings.
First of all, Red Lodge (for the ignorant like myself) is a town, not a lodge as such, found at the entrance to Yellowstone national park. The area, full of skiing and hiking, looks stunningly beautiful with a downtown full of period buildings that have been preserved. (For a post on the adventure Kim and I had at a whorehouse museum in Butte, Montana, go here.)
Starting in the 1950’s the Festival of Nations was launched as an annual festival to celebrate the various (European) cultures of the area which had never much mixed beyond some tentative cultural experiments such as a unified local band, all this according to a local historical society website. It seems to still run in August of each year.
I think this one is likely to stay in the apartment. Stay tuned for tomorrow’s post and the other one I purchased which will head to the office, reporting for envelope duty, next week. Could be a cat one in my future as well.
Pam’s Pictorama Post: Yesterday I shared a rather wonderful wind-up bear which came as part of a buy from a British auction in July. I alluded to a small but rather magnificent box of Felix items which I have been lovingly posting about over the last few months. (See yesterday’s post which rounds up the earlier ones too here.) This is the final goodie disgorged from that buy and arguably the most interesting, a Felix special comic as advertising for SportexFabric.
Sportex was evidently a miracle sports clothes fabric invented in Scotland in 1923 and it would appear that they are still making men’s sportswear today. Even in its earliest incarnation it was said to be a durable, creaseproof fabric for sportswear. As the cover of the comic hails, Even the cat can’t scratch it! For those of us who groan over the pulls in our sweaters and the holes in our trousers made lovingly by our kits, this holds some real appeal and you know this advertising campaign was spearheaded by someone who had cats. Evidently they even made suits out of it so not just sport shirts or athletic wear.
The comic book story goes something like this:
A tailor is tormented by very cheeky mice in his house which eat his dinner and annoy him, dancing around and mocking him while he tries to sleep. The next day he runs into Felix, who is on hard times and for the price of a meal agrees to come to the tailor’s house and rid him of the mice. However, he is so redolent with food after the meal that he falls into a sound sleep and is subsequently tied up Gulliver style by the mice (these are the most entertaining pictures for me) who, after making fun of Felix resume their tormenting of the tailor. The tailor kicks Felix out unceremoniously upon which Felix forswears revenge on him. This revenge takes the form of inviting other cats in to shred the wares of the tailor. Alas, the fabric is Sportex and the cats are unable to shred it! They fall in exhausted heaps (another especially good picture) and the tailor sweeps them out the door.
Interesting how the paper embossed when printed. You can see it clearly here.
Along the bottom of each page you can see some Sportex facts such as Sportex was awarded the Grand Prix, Paris 1924. (Were the drivers wearing Sportex? Sponsored by them? I couldn’t find out.) On the back of the book, above a forlorn looking Felix in verse it states, Sportex defies the toughest stains – No cloth on earth can match it/A pin drawn sharply over its face/Will simply bend and leave no trace/And “Felix” and his feline race/Can neither tear nor scratch it.
Copyright is printed on the back but without a date. It was Designed, Engraved and Printer by Henry Stone & Son. Ltd. London and Banbury, England. On the front flyleaf there is a spot for Presented by and presumably this is where a salesman would put his name when he left the book. In this case it is blank.
The Felix drawings appear are credited to Pat Sullivan (see the cover) and are in the earliest blocky Felix design style with squared off feet and a toothy grin. The mice are consistent with the way they were portrayed in the earliest cartoons too.
Felix was of course no stranger to his sideline as ad man. One of my favorite shills is an entire cartoon done for Mazda car lamps which I featured in a post here. Meanwhile, his slightly off-model dopple ganger was featured in a bit of low rent Spanish advertising for girdles in a prior post here and a children’s laxative here. Obviously he did a lot of advertising for his own films and I’m sure a lot more will show up here at Pictorama.
I tried but I couldn’t find any tracks on the internet for this item, nor had I seen it before. I’m glad I could bring it to my Pictorama readers in all its glory!
Pam’s Pictorama Post: This might best be described as a you may never have seen it coming post, but I do like to mix things up occasionally and these earrings were a recent unusual acquisition.
I believe my introduction to Reddy Kilowatt was the lightbulb lamp. I can’t now remember if I saw it on American Pickers or if it was an auction – I want to say I saw it both ways maybe and just can’t remember which first. I fell hard for it, but me and extremely fragile objects like this don’t have a promising future so I never pursued ownership of one especially at the rarified prices these fetch. Still, a seed of fascination was born.
Listing photo from a Hake’s sale catalogue.
I am surprised to learn that Reddy was designed all the way back in 1926, hailing from Alabama as a commercial ploy to increase electric consumption. (Yes, it is hard to imagine a time when we perceived the need to increase our use of electricity.) Wikipedia says he was imagined as an “electrical servant” and notes that his ears are wall sockets and of course his nose a light bulb. It is interesting to find that his image is still currently under copyright.
Also via the Hake’s listing.
As for the earrings, I was late to stumble on a sale by one of my favorite sellers on Instagram a few months ago (I think it was a @marsh.and.meadow.overflow sale) and realized that I had just missed these rather splendid Reddy Kilowatt earrings. I had never seen this rarified item before and I had a significant ping! of disappointment. Much to my surprise and delight howevr, this pair which sports their original card, turned up in my feed about a month later via @oldghostsofhollywood who happily sent them right off to me.
From the Reddy Kilowatt comic book?
As someone who cannot wear pierced earrings I was additionally pleased that these earrings re screwbacks so I can actually wear Reddy. The front of the card reminds you that Reddy is, The Mighty Atom and the Symbol of Your Investor-Owned Utility Company. Inside he greets you, Hello: I’m Reddy Kilowatt, your good Electric Servant who works long hours for low, low wages. Just think of the many jobs I do in YOUR home…office..farm…store or plant…then think of how little each job costs! The copyright here is 1955.
Inside of earring card. Pams-Pictorama.com collection.Back of card.
He is also Your Favorite “Pin-Up” and on the back it reads, I’m a Busy Little Atom, I split myself in two and multiply as many times as I have jobs to do! I’ll work for you for pennies, I’m fast, efficient, steady…so any time…to ease your work – Just “plug in,” folks – I’m Reddy! Your Electric Servant!…
When I revealed today’s topic to Kim he shared that there was a Reddy Kilowatt comic book of some note. Although our research did not turn up one that precisely matched his memory, there was indeed a comic book which came out in 1946 as an EC giveaway. Stories and art are identified as by Del Porter and others in one listing. I am told that the book relates Reddy’s story from ancient times until modern day and evidently includes a special Reddy Kilowatt polka complete with music. A reprint seems to team him with the story of Thomas Edison in another edition.
Not in Pams-Pictorama.com collection.
The post war period created an opportunity for increased electric usage and Reddy grew in evidence with a proliferation of trinkets (tie, stick and lapel pins, cuff links and bracelets are all available online) and a litany of other giveaways. Disney was approached for a cartoon in ’43 which never moved forward and it was Walter Lanz who brought him to animated life in a short film which came out in March of 1946 and the comic book was actually produced in conjunction with this film.
Page from the comic book which is available on various sites online.
Wikipedia says that there was an attempt to trot Reddy back out in the 1970’s as a mascot for energy conservation, but somehow this spiffy little energy spendthrift dynamo could not make the transformation and he did not achieve renewed fame in his new role.
Pam's Pictorama 