Pam’s Pictorama Photo Post: I always like to say it is an especially wonderful day when one of these photo postcards finds its way home to the Pictorama collection! Long time readers know that my nascent collection of these photos inspired this blog as an activity while bed bound after foot surgery many years ago. I added toys from my collection and it grew like topsy from there. Still, nothing makes my pulse race like coming across one of these – by their very nature each is different of course. I am like a kid about these and I believe passionately that I should, quite simply, own all of them. (There are obviously many earlier posts about these. A couple can be seen here and here.) Woe be to the person who tries to get in my way!
That these cards exist at all is a sort of a miracle. On beaches across the United Kingdom and a handful of places in New Zealand and Australia, folks paid to pose with Felix dolls ranging from just large to that of a good size child. Somehow here in the United States, his place of origin, it never caught on and so it is the world of the internet that allowed me to amass my collection. They were however routinely saved as photo souvenirs. Most, like this one, were never mailed and remain more pristine as a result.


This particular card features these two women who are wonderfully fashionable. My internet friends, especially those in Britain who deal in vintage clothing, can probably date this pretty accurately from what they are wearing, but the late twenties or early thirties I would think. (Any thoughts wassailantiques.com?) I love that women would be dressed so nicely for a day of seaside enjoyment and it makes me think of boardwalks, cool drinks and salt air – cotton candy and saltwater taffy – and most of all my beach-y childhood. I always sort of like that in these photos people generally stomp around on the sand without worry for their shoes or clothes – men in suits, women in lovely cotton or linen dresses.

Part of one of those comfy beach chairs can be seen to one side and somehow they are perfectly designed for reading a book and napping. I always used to fall asleep at the beach, stretched out face down on a towel. Must have be the sound of the water and the warm sand. I always brought a book but usually didn’t read much. Can’t say the number of times I woke to find that I had parked myself too close to the water and suddenly the rising tide found its way to me and my possessions which were suddenly floating around me. The beach has always immediately relaxed me and I think my attachment to walking by the East River daily gives me a bit of that these days.

This Felix is among the smaller, but not smallest of those who worked this beat. The women have gotten into the spirit of the photo, throwing their arms around his shoulders like an old friend. Felix has a natty bow and one leg off to the side gives him a sense of animation. He too is enjoying his role center stage.
The bobbed hair of these young women is another indicator of the years this image falls within. They feel very up to the moment for the fashion of the day, visibly pleased with the knowledge that they look good. The photographer has captured them nicely. With their ascending order of heads, they (along with Felix) form a good composition in the middle of the picture – Felix has one errant ear up which adds to his always roguish charm. The people in the background are all blurred, but they also add to the festive sense of the day in their different beach and swim garb. There are folks wading and swimming and it is a busy and glorious day. I think I would dearly love to join them.