Pam’s Pictorama Post: When I purchased this tray last summer in New Jersey I bought it assuming it was for beer without really looking – Pale Ale is what I was thinking. Although I really just liked the bold red and green of it and what great shape it is in. However, ginger ale is what it is actually advertising.
I think Kim may have spotted it first. I was looking for a serving tray for the deck, but I think we realized almost immediately that although I should buy it, it would be unfortunate to use and potentially scratch it when it is relatively pristine.
We had found our way to an enclave of antiques dealers in Red Bank, New Jersey during our summer hiatus there and whiled away an afternoon or two. We had visited them before but not been in many years and although at least one of the storefronts closed, we still managed to make a number of scores, most of which are residing and decorating the house there. (A few of those posts about acquisitions there can be found here and here.)
Brief research shows that Frank’s Beverages was founded in 1895 by Jacob Frank in South Philadelphia. He was a Russian immigrant who made lemon soda from freshly squeezed lemons and hawked it on the streets of the city. It was in its day and for much of the latter part of the 20th century, the largest privately owned beverage bottling company in the Philly area. It evidently prospered on the slogan, If it’s Frank’s, thanks!, one that perhaps seems a bit bland by today’s standards. Youtube houses some Frank’s sponsored puppet films from early television however which are a bit more memorable.
Thanks for Frank’s commercials!
While Frank bottled everything from Yoo-hoo to Nestle’s Ice Tea, Frank’s Beverages was best known for something called black cherry wishniak, described as a fruity, dark-red soda that accompanied cheesesteaks, soft pretzels and other famous Philadelphia fare. Evidently the Polish word for cherry is wisnia and wishniak refers to a cherry liqueur from Poland, hence the name. (I am not a cherry soda fan so this sounds wretched to me actually!)
The company was bought out in 1990 and the locally famous cherry soda disappeared from the Philadelphia shelves. It was briefly brought back by a company in Delaware which sold it as a pricey novelty item – try $80 a bottle. I guess not surprising that it was not a success – especially as I can’t figure out why people in Delaware would be nostalgic for a soda that was only popular in Philadelphia.
Further reading about the ginger ale leads me to the conclusion that it was a hard ginger ale – more akin to beer than soda and I guess like a hard lemonade or cider. The cherry soda may have been the favorite, but the green bottle on a red background was popular advertising and my tray is very available as a result today.
Pam’s Pictorama Post: It’s a fully Felix post today with the first of a few advertising bits I bought as a lot a few months ago. They are fragile so I had to wait until I was settled back here at Deitch Studio HQ before I could share them. This following on the heels of last week’s wonderful advertising comic for Sportex shirts. That popular post can be found here if you missed it.
Black Cat Virginia Cigarettes and Felix may hail from the shores of the United States, but this ad came from Britain and a newspaper there. Both are marked in pencil as 1924, the larger of the two is from November 5 and the one with the offer of pearls is a month later, December 10. They appear to have been published in The Daily Mirror. That paper was founded in 1903 and survives today. From what I can tell these were not clipped recently, but saved and dated a long time ago. Ah, a Felix fan from the past?
Black Cat cigarette ads are of course of ongoing interest to Pictorama. I have touched on them previously with some of their cigarette tins I purchased many years ago. That 2015 post can be found here. But far more glorious is the Black Cat match safe which I hunted for years and purchased later in 2015. That post can be found here. Hot damn! Those folks knew their advertising and premiums!
Hotsy-totsy! Pams-Pictorama.com.
In both ads Felix is drawn in the somewhat off-model style that the British in particular favored in the twenties. He is blocky and a bit doggy looking. Toothy and squared off.
I would have been somewhat torn between the camera offer and Felix, but I know I couldn’t have resisted a great big cuddly Felix. Oh bliss – what did he look like? Was he really a nice big one? BOTH OF THESE SPLENDID GIFTS FREE!
The ad urges the reader to consider using their Black Cat cigarette coupons for these items as Christmas gifts. The copy reads, Start saving now. Xmas will soon be here. Think of the joy these gifts will give you, your friends and the kiddies.(As it was already November some smoking had to be done to do this in time I think.) It goes on to say, Incidentally think of the house and hours of sweet contentment you get quietly smoking BLACK CAT Virginia Cigarettes, goodcigarettes, the fun of saving coupons and the joy of getting these two fine presents. Think of it and buy “BLACK CAT” right away. The ad was worth five coupons free.
Meanwhile, the camera appears to be a sturdy Kodak brownie (another American product export) of the sort that proliferated so widely that they are still quite available today. (Kim volunteers that he had one. I too have used them.) I would have found this offer irresistible and would have had to take up chain smoking immediately. When you sent in the coupon in addition to your five free coupons you would get a Free Gift Booklet. I can only imagine the wonders within.
Pearls! Pams-Pictorama.com.
By December the ad had moved onto featuring a string of pearls from the Boulevard des Capucines, Paris in a Silk Lined Case. That would cost you 100 coupons more than Felix who is still featured in the lower left corner. They don’t explain exactly what you are getting with Felix, rather than large and cuddly it merely says, “Felix” for the Children. Felix is still as popular as ever. Give the kiddies a treat this Season. There is no coupon to clip here, just encouragement to send for the booklet and five free coupons.
I guess it is possible that one of my own splendid Felix-es hails from this premium package of yore.
Pam’s Pictorama Post: This might best be described as a you may never have seen it coming post, but I do like to mix things up occasionally and these earrings were a recent unusual acquisition.
I believe my introduction to Reddy Kilowatt was the lightbulb lamp. I can’t now remember if I saw it on American Pickers or if it was an auction – I want to say I saw it both ways maybe and just can’t remember which first. I fell hard for it, but me and extremely fragile objects like this don’t have a promising future so I never pursued ownership of one especially at the rarified prices these fetch. Still, a seed of fascination was born.
Listing photo from a Hake’s sale catalogue.
I am surprised to learn that Reddy was designed all the way back in 1926, hailing from Alabama as a commercial ploy to increase electric consumption. (Yes, it is hard to imagine a time when we perceived the need to increase our use of electricity.) Wikipedia says he was imagined as an “electrical servant” and notes that his ears are wall sockets and of course his nose a light bulb. It is interesting to find that his image is still currently under copyright.
Also via the Hake’s listing.
As for the earrings, I was late to stumble on a sale by one of my favorite sellers on Instagram a few months ago (I think it was a @marsh.and.meadow.overflow sale) and realized that I had just missed these rather splendid Reddy Kilowatt earrings. I had never seen this rarified item before and I had a significant ping! of disappointment. Much to my surprise and delight howevr, this pair which sports their original card, turned up in my feed about a month later via @oldghostsofhollywood who happily sent them right off to me.
From the Reddy Kilowatt comic book?
As someone who cannot wear pierced earrings I was additionally pleased that these earrings re screwbacks so I can actually wear Reddy. The front of the card reminds you that Reddy is, The Mighty Atom and the Symbol of Your Investor-Owned Utility Company. Inside he greets you, Hello: I’m Reddy Kilowatt, your good Electric Servant who works long hours for low, low wages. Just think of the many jobs I do in YOUR home…office..farm…store or plant…then think of how little each job costs! The copyright here is 1955.
Inside of earring card. Pams-Pictorama.com collection.Back of card.
He is also Your Favorite “Pin-Up” and on the back it reads, I’m a Busy Little Atom, I split myself in two and multiply as many times as I have jobs to do! I’ll work for you for pennies, I’m fast, efficient, steady…so any time…to ease your work – Just “plug in,” folks – I’m Reddy! Your Electric Servant!…
When I revealed today’s topic to Kim he shared that there was a Reddy Kilowatt comic book of some note. Although our research did not turn up one that precisely matched his memory, there was indeed a comic book which came out in 1946 as an EC giveaway. Stories and art are identified as by Del Porter and others in one listing. I am told that the book relates Reddy’s story from ancient times until modern day and evidently includes a special Reddy Kilowatt polka complete with music. A reprint seems to team him with the story of Thomas Edison in another edition.
Not in Pams-Pictorama.com collection.
The post war period created an opportunity for increased electric usage and Reddy grew in evidence with a proliferation of trinkets (tie, stick and lapel pins, cuff links and bracelets are all available online) and a litany of other giveaways. Disney was approached for a cartoon in ’43 which never moved forward and it was Walter Lanz who brought him to animated life in a short film which came out in March of 1946 and the comic book was actually produced in conjunction with this film.
Page from the comic book which is available on various sites online.
Wikipedia says that there was an attempt to trot Reddy back out in the 1970’s as a mascot for energy conservation, but somehow this spiffy little energy spendthrift dynamo could not make the transformation and he did not achieve renewed fame in his new role.
Pam’s Pictorama Post: Today is going to be a very short and sweet nod to Pictorama. This past week saw me zip in from staying with Mom in NJ to 48 continuous hours of Gala prep and execution – a concert and dinner for almost 600 people.
This was followed by the trip back to NJ and, drum roll please, more than 24 hours (and counting) of a vile stomach virus. I don’t think I have had a stomach virus like this in decades and I have been unable to peel myself off the bed here for more than 10-15 minutes at a time. However tea and toast tasted really amazing earlier as my first food since Thursday and I think recovery is in sight.
Second Line from Gala this week.
Therefore, I share a few small cat advertising cards that arrived in the mail in NY earlier this week. This is a tribute to the NJ cats who have decided to rally around me in illness and play nurse even though they normally largely ignore me. Beauregard in particular, has been very attentive and I think Gus is just following him around – much to his chagrin.
Gus to the right and Beau on the left.
These cards came as part of a lot from the Midwest. The Mile-End Spool Cotton Thread sports a little girl with a very large hat and a cat that is reminding me of Gussy a little bit. You can decide for yourself on that. She looks a bit sad in addition to be quite furbelowed. The other card is just a scrap and I am not sure what they were pushing. The kitty (all set for food) and little girl seem somber for advertising. On the back it says Schaefer 217 Cass Avenue, St. Louis.
Pams-Pictorama.com collection.
Lastly, the Standard Java Record injects more energy into the post. This smiling girl and tabby are advertising the Best Coffee in the World. It makes me regret I was not up for my morning cup of joe today and went instead for a cup of tea and honey.
If I had known I was going to be bed bound I would have probably stayed in Manhattan – although Kim should probably be just as glad I didn’t as I sure would have kept him up all night. Nonetheless, seems like we are coming out the other side and it is a sunny pretty day here. I am feeling stronger and will try to get up and around a bit today and a higher energy post tomorrow.
Pam’s Pictorama Post: A colleague I am very fond of said that she believes that all Aquarians like to celebrate their birthday. I generally believe that Susan knows best about just about everything, but I am not sure about this. The secret about me and birthdays is that by nature I actually do not like them, however early on I decided that it was better to put some effort into turning that around and finding the best way to enjoy them.
Over time I have found a number of methods for cheering the sometimes bleak days of February – mostly filling the days with seeing friends and especially other Aquarian celebrants of my acquaintance. The pandemic made that a bit harder although there was at least one birthday dinner outside in the snow in February of ’21. At the height of this practice I think I had five or six folks I would see for lunch, drinks or most often dinner.
Coconut and pineapple birthday cake!
This year mom had a glorious coconut cake with pineapple filling made for the occasion. Luckily there were many folks on hand in New Jersey to help consume it, although I will admit to having made a few meals more or less of it myself. Mmmm! As you can see above – we had munched half of it before I thought to take a photo. (I did manage a piece home for Kim to try.) Also, there was breakfast at Edie’s Luncheonette (which I wrote about previously here) with a friend which also kicked the birthday week off right.
Breakfast at Edie’s Luncheonette is always a treat!
Yesterday on my birthday on an unseasonably warm day, I caught up with one of my favorite fellow Aquarians, Eileen Travell, and she joined Kim and I on a Manhattan mini-adventure to The Grolier Club. Founded in 1884 this club is an institution devoted to all things library, books and paper. It has had several New York homes over its long life and currently resides tucked neatly in a beautiful building on 60th Street between Park and Madison. (More information on it and these exhibitions below can be found here.)
From the Decorated Paper exhibit at the Grolier Club. Catch it before it closes in April!
As it happens two exhibitions I was interested in aligned and we were able to enjoy both, Pattern & Flow: A Golden Age of American Decorated Paper, 1960s to 2000s and Animated Advertising: 200 Years of Premiums, Promos, and Pop-ups. The decorated paper exhibition was based on the collection of the Met Museum’s Thomas Watson Library and curated by a former colleague, Mindy Dubansky. She did a splendid job and the exhibit is full of wonderful papers, but also tools of the trade and other fascinating bits. For you in New York or passing through, it is around until early April and I highly recommend it.
An early sample book from the decorative paper exhibit.
Oddly, these beautiful hand-painted papers seem to end up being used for very pedestrian ends – a familiar Kleenex box design, a box for a liquor. Kim and I agreed that somehow they have not yet really been employed in a way that fulfills their promise.
This exhibit reminded me of one years ago at the Cooper Hewitt on wallpaper. Kim and I started discussing that and while I could not find exactly what I was looking for I did find this post from them, based on their collection, and can be found at Wallcoverings. Fascinating!
This Little Orphan Annie premium was a favorite. I bet she has a deep collection of these premiums with so many great ones!
Next up was pop-up advertising exhibit. Featuring a portion of Ellen K. G. Rubin’s collection, a note online about the exhibition had caught my eye just in time as Saturday was its final day and it was fairly crowded as a result. I gather that Ms. Rubin is interested in all things pop-up and an online search reveals that her collection has somewhere between 9,000-10,000 pieces – so this was a small and select slice. The objects covered in the exhibition ranged over 200 hundred years, although it seems she has items that are far older in her collection.
You can see this one in action, flipping through NYC sites on the website devoted to the exhibit.
While the exhibition has closed it is still available by catalogue (which Kim purchased for me and represents the exhibition well), but also on their website. The nice aspect of the website version is that it also shows some of the objects moving as intended. This was also available in the exhibit by QR code but somehow watching the tiny image on my phone in the gallery was a bit frustrating.
I would have loved to see this Tom Mix Western Movie premium in action!
Finally, we were super intrigued by their shelves of Grolier Club publications for sale. Kim dug in and spent some time examining the lot. Not surprisingly considering their mission, their publications are expertly executed and an interesting lot and although not inexpensive, we may be returning for some of them.
For the record, I gave Eileen an Edie’s mug and she gave me a stunning daguerreotype which I will attempt to photograph and share at a future time – photographing dags is notoriously hard. This a a lovely image of a young girl.
The day wrapped with a trip down to 24th Street to nose around the flea market a bit. A few purchases were made (we did not purchase the photograph above, nor the bird statue behind it which was really calling Kim’s name), but more about that perhaps in a future post too. Eileen headed home and Kim and I settled down for a late lunch before heading back uptown, home to Deitch Studio, the cats and naps.
Pam’s Pictorama Post: It’s a sunny Sunday after a dreadfully rainy sleety snowy Saturday here in New York City. So I sit down to write with the sense of optimism that prevails on a sunny day after a rainy one.
Meanwhile, I have had this item in my possession for months now where it has perched on my desk, waiting to see what role it will play and what it will contain. I spotted it in a background shot of items being sold by @missmollystlantiques and she was willing to sell it to me. I especially like its glass top where the 2 cent price is posted. 2 cents!
Top view of the tin.
Pictorama readers know I cannot resist a good box. My post on a Krak-R-Jak Biscuit (also purchased from Miss Molly, the post can be found here, as I am one of those folks who still mails cards. The appeal of a box is like catnip to me – I’m equally bad about cabinets. (A post on one display case I bought a few years ago can be found here.) Things that can contain things seem like a win-win to me and I can always justify their purchase in my mind. For some reason I am convinced I always have space for them.
Snatched this up from an article about the early expansion in the popularity of chocolate after WWI.
A quick look at the Nestlé history reminded me that it is a Swiss company. Shortly after college I was working in a kitchen at the Drake Swiss Hotel in midtown and little Nestlé bars with the hotel’s logo proliferated so it shouldn’t be news really. I think it was the first time I had considered Swiss chocolate as an export. The company’s history starts with the merger of two makers of condensed milk and baby food in the 1890’s. The chocolate production and a role in the birth of milk chocolate, so says their site, follows in 1904.
Early advertising with kitties interested in the condensed milk product.
While always happy to consume it, as a child I nonetheless admit I found Nestlé a poor relation to my true heart’s desire Hershey; the hard working denizens of Pennsylvania would be glad to know I am sure. I liked the crunch (that model appeared in 1938) added to the Nestlé bars however, but they had a more delicate flavor than the robust explosion of a Hershey bar. I did go through a period of affection for Kit Kat bars, also made by them, while living in England. Again, it was the appeal of the crunch – great with a cup of tea for a pick me up in the afternoon.
This is probably pretty close to the earliest wrapper of my candy bar eating past.I will say that their Quik for making chocolate milk was my top favorite in that food category.
Frankly it has been a very long time since I have eaten either, the chocolate I am more likely to encounter these is a wider variety. Bags of Lindt, both milk and dark chocolate, have come my way as gifts recently; my mother has boxes of sugar-free chocolates at her house (surprisingly good, especially if you stick to the nut filled and caramels), the occasional organic bar from Whole Foods crosses my path. In fairness it should be noted that my diet does not allow for the unabashed eating of chocolate however, having found that eating chocolate leads to ultimately eating more chocolate, leading to more of me.
The best remaining side view of the box.
Despite my childhood loyalties, this tin tickles me. Your 2 cents could buy you a plain or almond “block” of chocolate – two sizes shown on the side of the tin, nuts making the smaller (fatter?) bar. Sadly only one of the painted sides is still in relatively good shape, jolly red and yellow paint. For some reason the magic of reaching into the glass top container and pulling out a chocolate bar is still evoked when I look at it. Perhaps that is why I have had trouble filling it with any of the mundane flotsam and jetsam of my desk. I am thinking I may take it to mom’s house in New Jersey where I am still constructing a home office for the days I am there. The accumulating pens and post-its may take up residence there, but the images on the tin tickling a desire for a treat.
Pam’s Pictorama Felix Post: As promised, today we have a very Felix day! These two sheets were a long time coming to Pictorama. First they sat on eBay for a long time while I was distracted by other things, and then I finally purchased them and then it took several weeks for them to arrive. I tend to hesitate before committing to very fragile paper items, but in the end I claimed them as mine. I am spying a spot at the top row above Kim’s desk, a bit hard to access, but not too much light. Could be just right. They are great. Here we have Felix at the zenith of his come hither appeal plying his trade to good use.
Both of these sheets of advertising are from Moving Picture World magazines and I will admit that I find the cutting up of these journals to sell for separate pieces distressing, although I understand some are likely worth more for their parts individually. These are fascinating journals in their entirety and I have purchased many a copy of the ancient periodical for Kim, mostly from the ‘teens, and I believe there is even a bound volume of them in the house, that I dimly remember picking up as a gift for Kim, out of an apartment somewhere in Chelsea. These pages have been carefully removed by the staple being taken out of one and a clean cut on the other. The one emblazoned, Felix the Cat Cartoons is from November 21, 1925 and the other is from July 7, 1927.
In the first Felix shows all his moods, like an actor auditioning for a part: thinking, musical, angry, worried and intellectual. He is shown horizontal on all fours (in what I think of as a catty pose) and even chasing a mouse at the bottom. Although he might be going through his paces for this ad, he was already at the height of his fame and auditions were hardly necessary. Here he proclaims, Put me on your screen and see what a bright little fellow I am. My tricks will put your audiences in the best of humor – and I’ll make ’em laugh nine times as many times as a cat has lives. I’m doing it now in five thousand theatres. Felix And below that the added encouragement, Felix means extra profit for the showman who exploits him.
Felix had recently made the jump to Educational Films (the spice of the program) which is mentioned here prominently at mid-page, as is a produced by credit for Bijou Films, Inc. EW Hammond is presenting up at the top (President of Bijou Films) and of course Pat Sullivan gets a huge credit with Cartoons by right next to a Felix running right at it. (That’s a lot of credits for one animated cat, even one as big as Felix. Not surprising, but sadly of course, no mention of Otto Messmer, Felix’s true progenitor.) Felix made 20 cartoons in ’25 by my count via Wikipedia’s filmography (about half before switching to Educational Films for distribution that year), and more than 20 the year before alone so production was in full tilt and there was plenty to watch.
One real gem from 1925 that I uncovered while doing some light research on that year was a nifty full length cartoon made for Mazda Lamps, The Cat and the Kit. It is 98% cartoon with only a smidge of commercial and is definitely worth the watch below. The story follows Felix on his wedding day and the drama around the headlights on his car (called lamps at the time and were much more like lamps than the headlights we have now) which keep going out. He is forced to buy inferior replacements and those don’t focus – requiring Felix to resort to snatching the moon out of the sky – only to be told by a policeman that there is no driving with moonshine in the car!
I can’t resist detouring over to Mazda Lamps for a moment, I’m sure Kim and I are not the only ones still shaking our heads over the beautiful Mazda Lamp display uncovered awhile back on the television show, American Pickers. One is shown below from a site called Design is Fine. History is Mine.
The second sheet, from ’27, shows a parade of Felix-es bringing us all the short features Educational Film Exchanges had to offer. As an avid fan of silent shorts I recognize some – Larry Semon and Lupino Lane. (Kim knows more of them and reminds me that John Arthur was Darla’s father of Little Rascals fame. Remember, Feed ’em and Weep, featuring Mr. Hood on his birthday trying to eat his celebratory meal?) Some are a loss to me such as Tuxedo Comedies or Mermaid – evidently series of comedies that folks, such as Snub Pollard and Lloyd Hamilton, would have come and gone through.
Felix’s own shorts are listed at the top and the large sign he holds up front, mounted on a striped pole, is for Educational Pictures. Meanwhile, I especially like the sign which is pointing toward 1927 and ’28 at the bottom. Pat Sullivan only gets a signature credit here (as if he had drawn it). I see 26 films listed in 1927 for Felix so he was certainly going full steam. I include one below in order to give equal time to 1927, Whys and Other Whys, which kicks off with a soused Felix leaving a nightclub. Watch these while you can – these links to Youtube don’t seem to last forever! (Although a quick search may turn up another source if these have disappeared.)
We are invited to Fall In! and Travel with the leaders of the short features parade. The art on this advertising sheet is hotsy-totsy – it is always a favorite moment of mine within the cartoons to see a virtually never-ending cycle parade of Felix. If studied carefully, two Felix-es on the sheet have been a tad mangled, you can note that the second largest (holding the Lupino Lane placard) and one about mid-page (with the Larry Semon ad) have had a bit of what looks like ham-handed revisions around the eyes. Not sure what anyone was thinking to improve upon Otto Messmer’s genius. (Just a note as well that some of these Felix’es only sport whiskers on one side of their face.)
The back of the ’25 sheet sports an article entitled, The Bar-G Mystery, New Western Patheserial Now in Production (Kim checking that one out in a book now), and ad for the Charlie Chaplin release of A Dog’s Life to be released on November 22, and a rather terrifying ad for Buster Brown with Buster and Tige looming large. Short pieces appear on the recovery of Walter Hiers from an injury sustained during filming which almost cost him his hand according to the article, and announcing Clyde Cook to appear in a new comedy. The verso of the ’27 sheet is an add for volumes on photography by the folks at Motion Picture Photography – one for professionals and the other for amateurs.
Tommy José Stathes (@tomatitojose) has just released the latest in a series of brilliant Cartoon Roots DVD’s featuring some new restorations of rare early Felix cartoons! It can be purchased on Amazon here. I am on the edge of my seat waiting for mine to arrive. His earlier DVD’s are also being re-released and can be purchased here. A bit of a review of one of those earlier DVD’s can be found in a prior Pictorama post here. And on that note I believe I have kicked off the year of ’21 as a Felix friendly one – enjoy!
Pam's Pictorama 