Tiled

Pam’s Pictorama Post: Today’s item was one of those now you see it now you don’t – and back again items on eBay. I was surprised and disappointed when it was pulled from sale and equally delighted when mysteriously it was relisted. Evidently it was from an estate sale of tiles. It was listed as from the 1930’s and it is in very good condition so it is hard to say.

I immediately had a vision of a fireplace in an Arts and Crafts style cottage somewhere lost in time, decorated with cheerful Felix tiles! Clearly I would buy the house just for that. (I have a friend whose father heard of a house being torn down with great fireplace tiles and he got permission to go and take them out. They are at the Met Museum now.)

Felix appears to be going somewhere and pointing in that direction, and he has an umbrella which seriously makes me wonder about what the other ones in a series might have looked like. Were they all weather related? Felix in the sun and snow? There are a few minor imperfections in the tile, a small chip or two where the glaze bubbled. It is a very good likeness of the cat though, I must say.

In all my years of looking at vast amounts of Felix items I have never seen another. I have, in my years of collecting, seen an odd thing where sometimes you find something you never saw before and then you start seeing a few more. That happened with the these Felix holiday cards below which I wrote about here.

One other cartoon tile was being sold and I am sorry I didn’t try to snatch it up, but I got so confused by this one being pulled off I lost my focus. It is below and sold for about the same price. This one (is it Betty Boop’s sidekick Bimbo?) was identified as being from Mission Art Tile California. I can’t really find tracks on that either however. It appears to be in similar mint condition.

*Not in the Pams-Pictorama.com Collection.*

I grew up in a house with two massive brick fireplaces. My parents purchased old bricks before that was popular in building and they also bought an enormous beam from a barn which was halved and used as mantels for both. The ancient wood fascinated me, full of worm holes!

We used the downstairs fireplace constantly in the winter months and I do really love sitting by an open fire. My mom later converted it to gas which was somewhat disappointing, but we still used it a lot. The house she left me in NJ has a small brick fireplace, but to reline the chimney (it seems they would pour a ceramic liner into it?) and make it truly safe would cost a bundle so I doubt we will have fires there. I have purchased and set a small fire pit in the backyard to make up for this loss and I hope to be able to engage in using it in the coming warming months.

It makes me happy to imagine a world where fireplaces might have been decorated with jolly cartoon characters. Now that I know about these I will look for more – you never know, I might be able to remodel mine one day!

Felix in the Nursery

Posted by Pam's Pictorama

Pam’s Pictorama Post: I pulled this photo off of a small pile on my desk this morning. Purchased several months back, it has awaited its turn up at bat. It is neither professional, nor significantly profound, but delightful in its own way.

It is a 2″x 4″ photo with nothing written and no identifying information on the back, although it appears to have been printed by a skilled hand. The Felix is the only thing really to date the image and I would assume that it was during the zenith of his popularity, most likely the 1920’s, but perhaps as late as the early 1930’s is my guess.

Baby is playing with a baby doll which is always a touch of irony for me – and this doll looks remarkably like the kid. The Felix surveying all around him is a very classic chalkware or composition model. Oddly, I don’t actually own this particular very popular item – in part perhaps because they are fragile and I have a general aversion to large, easily broken items. Still, in considering him here and online this morning, I will say I should wait for a nice example and grab it. He would look splendid surveying the living room or bedroom in New Jersey. Let’s see if I achieve that goal in coming months.

These Felix-es are touted as carnival prizes, but I have never really accepted that as their origin. There are slightly cheaper, more slightly off-model versions which I assume fit this bill, but these always seemed a bit nicer than that. Evidently some have mobile arms and this fellow looks like he might be a candidate for being such a high class item.

The kid, as far as the viewer can tell, wears only shoes (nice sheepskin trimmed ones, perhaps all the better to start to walk in?) and we’ll assume a diaper. He or she is sitting in such a very nice sunny spot it gives me a cat-like yen to locate it and curl up in it – and nap. The curtains are helping the composition of this photo considerably, creating a pattern through out and catching the sun up in front. The shadows play nicely across the baby and around him. These are massive windows (I vaguely assume that the child is on the floor so they go all the way up!), and the sun streams in at the front and is in deep shade in the back of the room.

As I write it is in fact a sunny Sunday morning here in Manhattan, a relief after a week of pouring and sometimes teeming rain, so perhaps I am sun sensitive and craving as I write. I doggedly remind myself of April showers bringing May flowers, but we are soggy here and revel in the relief. Next weekend I will go to Jersey and check out the garden there and try to turn my mind to spring and summer. Time to put the lettuces in I think, or soon anyway. Growing things and time out in the yard will be the best harbingers of the season and the remedy for the blues, not to mention a visit with the New Jersey kitties.

Yearly Felix, the Annuals: Part One

Posted by Pam's Pictorama

Pam’s Pictorama Post: Today’s Pictorama post is brought to you with love and thanks to our friend Bruce Simon who contributed this to the Pictorama archive recently. (Yay and thank you Bruce!) Bruce, involved in all things cartoon, comic and animation has been a decades long friend to Deitch Studio, but known Kim even longer. He has previously plied me with a supply of wonderful early cartoons – Felix, Krazy and others.

Bruce, his wife Jackie and their peppy pup live on the west coast so we are mostly online and postal pals these days, although we look forward to their upcoming sojourn to NYC in June and also perhaps seeing them at our trip to Comic Con in July. (Kim and I heading out to Comic Con this year as he is receiving an Eisner lifetime achievement award – certainly a future travel post there!)

Onto Felix however and this wonderful little item. An interesting Pictorama secret is that I actually own several of these annuals, three came in the group buy from an auction last year. In addition, I own a few other extremely rarified ones that are not Felix related and all of these will likely make their way into future posts.

*Endpapers for this 1925 Felix Annual. Pams-Pictorama.com Collection.*

While I have tackled my Pip, Squeak and Wilfred annuals (one early post can be found here and another here) I am a bit confounded by conveying the wealth of Felix entertainment in one of these volumes. Virtually every page is sort of a gem – either early Messmer strips or those beloved boxy off-model Felix-es supplied by a British artist. Felix’s British alter ego. I don’t mean to be stingy, just a bit overwhelming to feel I am doing them justice. Let’s see how I do today.

I think Felix is Easter ready on the cover of this 1925 annual (a nod to those of you who are celebrating today) with his basket of fish instead of Easter eggs! This is the great squared off Felix which I note above and ongoing readers know how much I like a square Felix! He is stealing away with the fisherman’s catch, the fisherman is either so deeply involved in his rod or nodding off – I can’t tell.

1925 appears to be the second year of the annuals and for some reason it is said to be less available, although you could buy one right now from what I can see. They are said to have lasted at least through 1929, which would give me all but one of them if true. Published through the Daily Sketch and Sunday Herald Ltd. the years of publication are nowhere in evidence in these books. For the devoted reader these can be had if a tad dear.

*Title page. Pams-Pictorama.com Collection.*

*Damaged back page. Pams-Pictorama.com Collection.*

While the book is made up largely of black and white, presumably Sunday, strips, there are what I assume are British produced full color plates throughout which almost, loosely tell a story too. Then there is a center spread of four or so strips which are printed in red and black. This seems to roughly be the format of these annuals. It is interesting to me that the Pip, Squeak and Wilfred ones ran so much longer than Felix, despite his popularity. Those have a run from roughly ’22-’39. The British comics reading public did love their annuals however.

This volume also has hand painted embellishments on a few pages from a well meaning child. This is also very common indeed and not a surprise to anyone who collects children’s volumes of any kind.

The inside front and back covers are the same goofy design where Felix seems to have ascended to the heavens where he is surrounded by good things to eat (including mice) and admired by an anonymous cat below. There is also a front and back plate of him – sadly the back one is marred by a strange remnant of something unidentified which is on several pages of the book.

These annuals were sturdy in their construction – well bound and with thick pages. Even with that some of the pages in this 100 year old volume are worn right through with years of thumbing. The back outside cover is a not especially interesting ad for Ovaltine.

The comics within are worthy and I am enjoying reading them in bits here and there. I am more a fan of daily strips than Sundays in general, but these are fun and very much like the cartoons.

I promise more to come on these, but I hope today has been a tantalizing taste.

Aspirational

Posted by Pam's Pictorama

Pam’s Pictorama Post: It’s a rare, I don’t own ’em but wish I did post here at Pictorama today. To the extent that I have set ground rules here, one general one is that if I feature it I own it. (Some readers will remember that I broke it recently to bring you a wonderful cat chair photo. It was a family photo which a reader shared with me and the post can be found here.)

However, to some degree rules exist to be broken and this image came to me both via Mel Birnkrant (his endlessly fascinating FB page can be found here – it is a rabbit hole to go down and possibly never emerge from) and some folks sent it to me via both the Old London FB page and also via X (that we used to call Twitter). The caption reads, Felix the Cat dolls leaving their Acton factory, 100 years ago.

Allow me to start by saying this image just floors me altogether. Admittedly, Felix lust immediately filled my soul! Oh the riches of the past! Truckloads of precious, giant Felix dolls making their way from Acton, out into the 1924 world of of extremely fortunate children and itinerant photographers.

It is also of interest to me to learn that at least one factory making these dolls was in Acton. Unlike the bit of history I uncovered previously (in a post from 2015 I very much favor and can be found here) which indicated that unemployed women were given jobs making smaller ones in a factory on the East End of London. Acton is a suburban area to the west so now I know Felix was being made all over London.

These are truly splendid huge Felix toys. Are they large enough to be the ones people posed with? Could be, but hard to say. If for kids, very luxe indeed. I certainly have photos of people posing with this size Felix although it isn’t the very largest size which I judge to be about the size of a midget. However, over time my collection has come to include period photos from British beach resorts with Felix dolls smaller than these. (A post on the one above can be found here.) None of the dolls in my collection (yet!) reach these size of the ones in the truck. Hope springs eternal however.

*An admittedly soft grab off the film, but a nice close up of the Felixes.*

While chatting with Mel and researching this earlier today, I realized that this is actually a British Pathé newsreel short. It can be seen in its entirety here. (I was unable to place the video here – I am experiencing mechanical stupidity today.) Note the unruly little fellow who looks like he wants to make a break for it by falling off the cart.

Of interest that most of these Felix toys were sensibly wrapped in brown paper, precious little parcels being piled up. However, someone must have realized that some should fill the back unpacked in order to get this wonderful image.

I think what I have here is actually a frame grab rather than a still, although hopefully stills do exist so I have a chance at one some day in the future.

*Bookplate not in Pams-Pictorama.com Collection.*

While we are having a posting moment focused on things shared but not owned, I am adding this Felix-y bookplate which came to me via J. J. Sedelmaier a few weeks ago. It would appear that Mr. Lowell and our cartoon friend shared a moniker. I assume he had these made – very pro job though. A nicely squared off, early looking Felix here. Something sort of smart about how his hand rests on the edge of the “shelf” and the lettering. Oh for the days of book ownership pride which would result in special bookplates like this!

Back to stuff I own next week!

Bill, Benron, Iowa

Posted by Pam's Pictorama

Pam’s Pictorama Post: This fine fat furry fellow hails to us from 1910 Diagonal, Iowa. He found his way to me via the wonderfully thoughtful Sandi Outland (@curiositiesantique, an antiques emporium in Texas) who sent me this. Some of you readers might remember that Sandi sent me an utter great holiday card with a period photo on it which inspired a post found here. She is also of the fascinating angry snowman collection which inspired the purchase of a card I wrote about here.

Sandi tucked this in this nice reproduction Felix valentine, shown below. I have often thought I should have a specimen example of this card and she has saved me the trouble of doing so. Thank you again Sandi!

*This Valentine based on a popular period one of Felix.*

Bill, the cat of our card, appears to be a solid citizen of the tabby cat category. Although I have not had a personal association with a tabby since childhood, they are dependably nice cats. The two that graced my childhood were Zipper and Tigger.

I wrote a bit about how Zipper and I as a small child would watch our fish tank together and he would “pat” the fish on the glass, guilty thoughts going through is mind! (Post found here.) He came to us as a starved and tormented stray, so small he was in danger of slipping into the crack in the backseat of the car. He grew into a swaggering dominant male of the neighborhood, holding parties with his kitty cronies in the garage, late night raids on a neighbors eel box! (Zipper’s story can be found here.)

Zipper was gone by the time Tigger came into our lives. He was one of a litter of kittens of our cat Winkie, a great tortoiseshell. My mom was generally a responsible and determined neuter and spay-er of our cats, but somehow Winkie got away from her in advance of being spayed. We kept the four kittens: the tiger Tigger, a marmalade named Squash, and two grays – Ping and Pong.

Tigger who had rather perfect markings was a good natured cat. She ran away once and was found in a neighbor’s barn, but sadly eventually wandered away again not to be found. I have always hoped she found another home, perhaps less bustling and with fewer cats than we had claim to at the time. I think she wanted to be an only cat.

Bill, the fellow in this card, appears to be in charge of a store. My guess is that he spent many a contented hour chasing mice (perhaps even the occasional rat) there and was soundly rewarded for his work in this area. Still, he does not appear to have lived on mice alone. I don’t know if he is just sitting on his tail oddly or if it was docked for some reason, but he is a splendid looking fellow, evidently in his prime here. Behind him is a wonderful wooden box emblazoned with Independent Baking Co. Crackers(?), Biscuits, Etc. Davenport, Iowa. I would claim it for my collection any day offered.

The card is addressed to Miss Sarah Stock, Storm Lake Iowa, Box 734, written in the most beautiful script. It was postmarked and dated April 26, 1910 from Diagonal, Iowa.

*Back of card. Beautiful hand – look at how the “t” in storm forms the “L” in Lake! Still, is hard to read!*

Despite the beauty of the script I am having some trouble reading it, however it appears to say, Dear Sarah, I read another letter from you this morning. I spose I’ll have to answer that to I just finished one last night, let me introduce you to Bill police patrol of Benton Ia. He looks wise. I presume to you like cats as well as I do. I can’t read his name (and no, he didn’t seem fond of periods) and I am open to suggestions. (For some reason I have assigned the sender to be a man, but it could be a woman.)

Although I have come close on several occasions as it happens I have never traveled to Iowa. The university there was under brief consideration for grad school, but life intervened before it got to the visiting stage and my grad school education never materialized. The Jazz at Lincoln Center orchestra played there on tour and that was the most likely way I would have found myself there as an adult, but alas it never happened. The animal hospital I work for now is highly unlikely to send me there, although I guess you never know in life – I could make it there yet.

A Big Kitty Family Affair

Posted by Pam's Pictorama

Pam’s Pictorama Photo Post: I guess Pictorama rules are made to be broken, although there aren’t really many. Generally speaking the cardinal rule of Pictoama is that I own the object under discussion. I had barely set the parameter when I broke it back in the earliest days of this venture. (That post, devoted to some wonderful Norakuro toys can be found here.) However, since then I have pretty much stuck to my guns on that and if I have done it subsequent before today, I cannot remember when.

*From a very early, not in my collection post!*

However, I have an excellent reason for bending the rules today. An email came to me via the blog asking about what I call the giant cat chair photo postcards. I own several of these – many fewer than my photos of folks posing with Felix which seem to have started earlier (a few Felix tintype posts here and here), gone longer and reached the shores of Australia where folks posed with him in Katoomba among other resorts. (One of these posts can be found here.) I even have evidence of a giant Felix who appears to be directing traffic in Kualo Lumpur. (Here!)

*Pams-Pictorama.com collection. Felix in Kuala Lumpur.*

However, folks with the big kitty seem to have been exclusively in Great Britain. (We were simply backward here in the US, weren’t we? I haven’t seen the slightest evidence of any of the above. Nary even an early Mickey. Huh.)

Back to our story. Chay Hawes, a denizen of Great Britain wrote to say, My mum was looking through some albums and said “here’s my dad on this weird black cat thing at the seaside” (he’s the boy in the middle of the cat leaning towards his mother) so I typed “weird black cat photo margate” and amazingly your site came up as the first hit. I didn’t expect to find out about the cat so quickly! (Pictorama is always here to help with the important things. Posts about Margate and black cat goodness, including this very kitty, can be found here and here.)

Margate as a beach resort seems to have been redolent in photo ops and looking over my collection and former posts there seems to have been more than one of these giant black cats, an outsized Felix and an odd unidentified clownish character at a minimum. Black cat luck seems to also be particular to sailors so perhaps its seaside location upped the ante on black cat fortune.

*I have a bit of a weakness for these, especially as plates, but not in my collection.*

He asked if there was anything in particular affiliating black cats with Margate. There are copious postcards and bits of souvenir china which feature the felines and boast good luck. While I can find nothing which specifically ties good luck black cats to Margate, I am reminded that the Brits are well ahead of us in their affection for black kitties. I believe I have opined before on the subject of black cats representing good luck there whereas we take the very backward position that they are bad luck.

*One of many Margate lucky black cat postcards. Not in my collection.*

One particular superstition I discovered this morning is that in parts of England if a bride receives a black cat as a gift on her wedding day it is believed she will have luck in her marriage. I say let’s all move there! Happy black cats must abound. They are also thought to bring prosperity in Scotland if found on your doorstep or porch. (I’ll add that with Blackie and Beau in the family, we know we are lucky and prosperous indeed!)

*Not a great photo but here Blackie and Beau meet for the first time last summer. Recognition that they are indeed both black cats seemed to be in the air.*

I believe that Mr. Hawes’s photo is the first that I found in the wild so to speak – not being sold but a family photo, still being enjoyed by the family. It is also rare in that it is dated and noted on the back as below.

Chay says his mom is good about labeling photos and they have nice albums full as well as some wall space devoted to them. It has inspired me to do more with some of the family photos found in Jersey as I organize the house there. Mom and I went through many, but of course have found a bunch of them since she died and now no one to help me identify the folks within. (In fact, heading to NJ now.)

Few of my photo postcards of this genre have any notes and none have been mailed. I go on record by stating that I controlled myself admirably and did not beg him to sell it to me. It is a gem though!

The photographer was having a splendid day in the way he set the kids up on the chair, presumably between their parents. Mom wears a lovely fashionable outfit and an especially nice hat. Dad sports his cap and a pipe. Dad is in front of some sort of sign I am a bit curious about. The children all have a remarkable family likeness. It really is a wonderful family photo! The kitty might be a different actual one than any of the others I have as his white mouth (almost bejeweled looking!) and toes are very prominent – claw paws on this kitty. He has nice whiskers as well.

Chay also noted that his still young grandfather was shown clad in uniform a few short photos later. A sobering reminder that our family photos are snatches of time, a story told in pieces but a story nonetheless.

It gives me great pleasure to know that this photo resides with the family and enjoys status as part of family lore. Thank you so much Chay for writing in and sharing this photo!

Another Fine Felix Photo

Posted by Pam's Pictorama

Pam’s Pictorama Photo Post: While I always find a Felix photo postcard day a rare treat here at Pictorama, I am never sure you all quite share my enthusiasm! Today’s addition to my ever growing collection of these cards is the result of a tip by one of my Instagram pals, Baileigh Faucz Hermann (@baileighfaucz.h) who I have purchased photos from in the past (a few of the posts about those photos can be found here and here) and I couldn’t be more grateful.

As is usually the case with these, this card was never mailed and there is nothing written on the back.

*Pams-Pictorama.com collection – an addition to the collection back in ’22.*

While it appears that this postcard could have benefitted from less tired developer back in the day, it is still a prize for this roving eyed Felix who exhibits a sort of overbite and who stands quite chummy with this small child who is only barely contained in his chair. It probably isn’t an utter reach to say that the child is in swim shoes and perhaps a beach costume of sorts.

Behind the kids and Felix is a wooden table with an attractive pot, some stairs. The grounds seems to be sandy so likely a beachside resort. The child’s chair is just his size an Felix is the right size for him too.

****

As I write this, I am on a NJ transit train on a Friday night, heading to Fair Haven after a long week at work. This is the first time I am going to New Jersey since the time we were all here over the holidays and since I started at the new job. So much has happened it seems like more than a few weeks!

*Geraniums which have died back and now are getting ready to go back out in the spring!*

The new job is starting to take root. I am finding my way around better – although yesterday I went in an out door and I must remember that hospitals are like restaurants that way! Still, people are getting used to me and I am getting used to them too. I don’t yet have a place to pick up breakfast, but I have laid in supplies for lunches for the week via Trader Joe’s down the street.

Meanwhile, the train is crowded and it is already dark out as it is early in winter, although it seems the official word of the groundhog this morning is that spring is on the way,

Tee-d Up

Posted by Pam's Pictorama

Pam’s Pictorama Post: T-shirts are yet another sub-genre of Pictorama. I never made a conscious decision to add them to the collection, but I find I occasionally snap one up.

I generally eschew the older used ones – not that I have anything against used clothes; I have bought from thrift stores and vintage for years. However, there is a convention on eBay where, oddly (at least to me), people sell old t-shirts (or attempt to) for vast sums. I guess there are some super rare Felix t-shirts out there that fetch those sums, but I have a sort of a mental cap on what I think a used t-shirt should cost, no matter what is on it. Anyway, despite all of this, a slow trickle of t-shirts are archived here. (A few of those posts – including some vintage Kim Deitch designed t-shirts – can be found here, here and here.)

I say archived and that is not entirely accurate either. Some are archived and others find their way into favored wardrobe. There was a post about an especially Waldo looking cat on a baseball shirt I bought from a company in Japan – after a considerable international exchange! (That post can be found here.) I purchased two (by accident) and I wear them all the time. They are among my favorite shirts.

*Poshmark was selling it black recently.*

Baseball shirts are preferred – love the three quarter sleeve for running. Actual t-shirts are of less interest for wear. I run in sweat wicking fabrics because I don’t like a soggy cotton shirt and my preference for wearing has always been sleeveless. I find short sleeves constricting. I have been known to cut the sleeves out of my t-shirts, but am not especially inclined to do that to these purchases of somewhat rarified tees. Another option is sleeping in them (atop of my beloved elephant toile pj’s which I memorialized here – I am wearing a new flannel version even now as I type!) although I am a bit partial to v-necks for that purpose. (Yes, I cut the necks out sometimes too!)

Therefore, somewhat unconsciously, these items are more collected and kept than purchased for consumption. Today’s acquisition is an older and considerably worn item, but it wasn’t much money and I liked his faux Felix self. His body is the bike and rider with wheels added. He has claw paws which grip the wheels and his mouth is pursed in a whistle – to alert folks that he is streaking by. Sweat is flying off him and his butt fur is a bit ragged with effort. Someone did a fairly splendid job drawing this.

*Both shop photos from the Men’s Journal article below.*

Close attention made me realize that he sports a little cap that says GSC and he has what could be considered a tattoo on his arm which says LA. This t-shirt originated at the Golden Saddle Cycle shop which was founded in 2011, but appears to have closed in 2022 due to the loss of its building at 1618 Lucille Avenue in Los Angeles. It was, according to online testimony, a much beloved repair and sales shop owned by Kyle Kelly that carried some of their own line of merchandise. Described in an online Men’s Journal article as part shop and part clubhouse it was a place where bike enthusiasts might show up for a part and find themselves instead whiling away an afternoon.

If the thought of riding a bike on the streets of Manhattan fills me with some trepidation the idea of riding one on the streets of Los Angeles really sets off warning sirens, but I am not fearless that way. I will stay trotting along slowly on my two feet, although I may reconsider doing it in this nifty shirt.

In the Bag…

Posted by Pam's Pictorama

Pam’s Pictorama Post: This Felix bag was new old stock and offered with several other identical ones. The Felix is a jolly round slightly off-model version and, with oversized mitts for hands, he holds a sign bearing tidings from Felix’s Viroqua, Wis. He stands in what appears to be a puddle and the black mid-century token design is reminiscent of my 1960’s era childhood.

It is the sort of small flat bag that cards, a bit of stationary or bauble might have gone into when purchased. These ubiquitous paper bags eventually gave way to a plastic version. Now that we live in a bag eliminating society perhaps they will disappear altogether although, as a frequent buyer of cards I am still often offered one at the point of sale. It is perhaps too small to have converted to a lunch bag. (In a sea of precisely purchased lunch bags, my mother was an early adopter of the random bag for our lunches as children. I speculate that the waste of purchasing lunch bags once we grew out of lunch boxes must have annoyed her.)

Much to my surprise, when I ran the name on Google this morning the story of Felix’s poured out of the computer. It turns out that Viroqua, Wisconsin is a small town of perhaps declining fortune which is home to about 4,500. (I checked and the small town in NJ we call second home clocks in at a population of about 2,000 more.)

Felix’s closed its doors in 2007 after 101 years of being a local mainstay. The eponymous enterprise was founded by Max Felix who arrived in Wisconsin in 1905 and joined a wave of Jewish immigrants, like my own grandfather, who carved out a mercantile living with what was called dry goods or general store, in this case across the midwest. These stores sold everything from stationary to socks and catered broadly to the needs of their community.

Over the decades Felix’s was evidently handed from Max to his brothers, then to their children and to a final generation. The general store model morphed into a clothing store over time and that is what it is remembered for in the community.

The story of its closure seems to be inevitably wrapped in the broader tale of a town with a shrinking local economy, big box stores pushing out the long-standing, smaller and privately owned retail. There are articles and online posts about the demise of numerous other local retail establishments at the same time and concern for the future of the town.

Viroqua is described online as sparsely suburban which could certainly be viewed as damning with faint praise in several different ways. However, the schools are noted to be above average and the community heavily populated with retirees; it runs conservative politically. The town was founded with the name Bad Axe (certainly evocative) and did a stint as Farwell before the settled on Viroqua.

Viroqua appears to be known for something called the Driftless Region. For a description of what that seems to be, I share directly from the internet and close with this topological tidbit: The area is one of the only parts of America consistently missed by advancing glaciers over the millennia, hence the name “Driftless or Unglaciated Region”. This has preserved the unique topography of the region. The famous bluffs, coulees and small winding streams are mesmerizing. Fascinating!

Felix, Keeping It Clean

Posted by Pam's Pictorama

Pam’s Pictorama Post: Today’s post is the last piece of the advertising haul from Britain I started posting about a few weeks ago. (That post and some great ads can be found here.) Persil, the subject of today’s post, is a British detergent which is still quite extant today. This ad is from an unknown publication, but dated May 24, 1924.

It was founded in 1907 and according to an internet article Persil claims to be the first first self-acting detergent. Its revolutionary formula that released oxygen during washing made strenuous rubbing of the laundry superfluous. According to another site it mixed a high oxygen soap with salt into the detergent which caused a chemical reaction that cleaned clothes without damaging or scrubbing. This is of course something we take for granted today, but quite revolutionary indeed when you think about it.

*A couple of these clocks appear to survive in Germany. They are wonderful! I guess to remind you that Persil would save you time?*

Persil got its name from its original ingredients: Per from Perborate and Sil from Silicate. Originally the Persil powder had to be stirred into a paste before use. At the bottom of this ad it announces that you can write for a free booklet which tells how to use Persil. At first I wondered why you would need a booklet with instructions confused me at first, but after the outline above I realized it was perhaps a bit complicated.

A slightly earlier German advertisement with an even more Devilish mascot from 1914. The copy roughly translates to **saves coal, labor, time and money!**

The tie-in to Felix is a somewhat elliptical one – Time for the pictures on wash-day. Felix is perhaps a bit more off-model than usual, mouse dangling in hand and the writing on the film poster, beyond his name, is gibberish. The little girl looks at him joyfully while a well dressed (and well-heeled) mom pays for the tickets to someone who is barely part of a face behind the ticket counter. The jolly jacketed usher has his back to us.

The copy reads, Time for the pictures on wash-day – Of course there is. She wouldn’t miss Felix for worlds. So she hands over the washing to Persil. That means five minutes for getting things ready, and thirty minutes for Persil to do the work. Out come the clothes, clean, fresh, white and undamaged, and off she goes with a clear conscience and a clear day.

Persil’s mascot, the early ’20’s version, is down at the bottom, odd little fairy made of a box with wings – less sly than the Devil above. He’s barefoot and is all pointy ears, nose and hair. Oddly, and it may be my own inferior search skills, I cannot find any information on his history or why he was composed this way.

The advertising I have supplied here was the most notable I could find on the internet so Persil didn’t go in for a lot of premiums or campaigns, that survive anyway. The green box shown here held by the friendly Devil was their persistent look into the mid-twentieth century when they eventually morphed to a plastic jug and presumably stopped being a powder.

I assume that Felix picked up his paycheck for this and kept it moving. Lastly, for another real eyeball kick, check out my other Felix advertising post from a few weeks ago – a rare, entire short comic for Sportex shirts – which can be found here. Enjoy!