Fish Daily

Pam’s Pictorama Photo Post: A quick post as we head to the Jersey shore later this morning. I purchased this from a vendor who had it in a pile of Monmouth County postcards and I purchased a few. It was mailed to and from locally, so it seems like a fair assumption although there is nothing identifying it really on the front. It has the right feel though – pure Jersey shore. Sadly this card is damaged, folded along the bottom but that did not stop me from paying up a bit for it.

A hand-painted sign advertises Sale and Retail Fish-Daily and we have this group piled together in various stages of beach wear and summer dress – and undress.The fellow in the middle appears to have googles on (I’m thinking driving not swimming) with his swimsuit. He has women, one in a dress and the other possibly in a swimsuit, on the other side. On the far ends, a woman in a pretty flowered dress and hat and on the other side it is hard to see the fellow with the white hat and what I assume is a swim suit.

The back row is four people, a combination of men (hat and even bowtie on one and collared shirts on the others) and all the way in the front a kid in a sort of sailor shirt, looking annoying. I can’t figure out what that little wooden structure is – it looks like the cabin of a boat which maybe it could be if they are actually on a pier.

The big news is a really careful look reveals that they are actually all perched on and around an absolutely enormous fish! It took a long time looking at this card before I realized that there is a huge fish tail hanging out the bottom. The kid in the sailor shirt is holding out a fin and below the man in the white hat is the gaping mouth.

Back of the card. No room wherever they were staying!

A tiny bit of the ocean can be seen in the upper right, a wooden shack near that and two cars help date the period of the picture. However, this card was mailed and therefore we have a postal cancellation. This card was mailed from Farmingdale, NJ on August 28 1930 at 5 PM. It was mailed to, Harold & Floyd Woolly, Box #1, Toms River, N.J. It says, We set up our own camp. The didn’t have room to hold us all so they scoured the country and got us cots & tents and gave us the dryest, finest place of all under the Elms. I have a little private tent of my own up here. Adolph. No mention of the big fish!

This photo scratches at the back of my brain for looking like family photos from the same period and place. I think it is going up on a wall in the house this summer, returning more or less to its place of origin for a few more decades of Jersey summers to come. More next week from the other side!