Pam’s Pictorama Post: I’ve had this interesting advertising book in my possession for a number of weeks and am just getting around to sharing it with you all. Obviously I purchased it for the Felix page, but I do find the whole publication of interest.
For starters I am impressed with the idea that these were sent out en masse to theaters to encourage bookings. For all of it’s heft and embossed-ness it doesn’t go into any detail about the packages you would be ordering for your theater. These were all short subjects, like Felix, so each page highlights a topic.

The opening page, with a photo and a letter from E. W. Hammond. While I cannot seem to trace his title over at Educational Films, I have run across him advertising Felix films previously. The link to two rollicking pages advertising Felix cartoons can be found here. In his letter at the front of this volume he refers to the proven success of these shorts. He writes, It is a group of pictures without an element of a gamble – backed by seven years of specialized experience – a product of proven value.
I am giving you a slide show to page through the entire holding at the end of the post but want to highlight a few. I will start with Felix, although he is found toward the back of the volume. These years were Felix in his heyday and 26 new one-reel cartoons were in the offing. He strums his banjo and eyes the girl cat, Kitty, peering out around a building. There is a frowning faced moon on the other side. Felix is perched on a bit of fence but I like the way the buildings curve in around behind him like they want to break loose and frolic. It is a jolly nighttime scene with stars in the sky and all the buildings lit up – occupants no doubt listening to Felix’s serenade for better or worse. A careful look shows that his snout, as it were, is the same pink as the buildings. Someone named E. Ritt claims illustration credit and that is someone other than who has executed the other images. Such popularity means patronage and profit…

Beyond Felix there are a few other highlights for me. 12 One-Reel Curiosities The Movie Side-show catches my eye. This one is also signed by E. Ritt and here his imagination has been let loose a bit. We have a tree with eyes watching a witch stir a caldron producing smoke which reveals owl eyes, and a three-headed cat eyes us! A spicy dish concocted from many oddities gathered from all corners of the world, and served with a dash of wit and humor. Oh man, I wonder how they delivered on this?

I like the page of Dorothy Devore comedies – she’s shown with this nice teddy bear. The artist of the spread seems to be someone else and they are identified as E.R.H. It states, A girl comedy start — a real star — is a rare asset. Well, I like that! This was toward the end of Dorothy’s working life. Wikipedia says she stopped making films in 1930.

There is a sort of centerspread which has Cameo Comedies on one side and 12 One-Reel Lyman H. Howe’s Hodge-Podge, a medley of clever ideas offering more variety to the foot than any other sing reel on the market. Across these two pages we see everything from a girl with her sax to camels, African-type natives and a coolie to whales and the Sphinx. I assume these were largely cartoons – a fact also confirmed by Wikipedia.

So quite a year, ’27-’28. A fraction of these films may still exist – luckily with a good survival rate on Felix. I’ll likely never really get to judge the one-reel curiosities, although you never know what will turn up.
Flip through the whole book below.


































