Month: June 2026

April Fool – Fun

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Pam’s Pictorama Post: As I mentioned in yesterday’s post, Kim and I traveled to the West Village for the (roughly) quarterly Metropolitan Postcard Club Show. Although I am not a member (something I continue to mull as I would do it to support them, but I am not sure my participation goes beyond going to the sales), I have been attending on a fairly regular basis for maybe as long as two decades. (For some reason it was one of the things I anticipated reappearing greatly after Covid.)

I remember it best for when I rediscovered it in an aging Holiday Inn on West 57th Street (an earlier incarnation had been in the New Yorker Hotel), on an occasion that fueled my Louis Wain postcard mania. Since finding its new home in the church, sales are Saturday only or, as was this one, Friday and Saturday since Sunday is church! My postcard enjoyment has not yet reached the level of taking a day off from work so we felt that perhaps the savvy dealers had gotten in first. Nevertheless, cards and a few other things (those things being featured today) were purchased.

Kim’s buy. See below.

More now than in its earlier days, there generally isn’t a lot of non-postcard offerings. (If I remember correctly, back at the Holiday Inn, Kim used to even find film stills and paw through some movie memorabilia.) However, yesterday one of the first things I saw was a small box of magazines and ephemera. The dealer was new to the show and said he’d bring more in the future as it was his primary gig and postcards secondary.

This Sunday supplement, simply called Fun was from the New York World, Sunday, March 30, 1913. The World had a longish run, 1860-1931 and was evidently a leader in the yellow journalism realm. It merged with the New York World-Telegram (which appears to have stumbled along in one form or another until 1966). It is, as noted, the April Fool’s issue.

Page one of the color comics, this by Jack Callahan.

This cover was drawn by William Steinigans, a New York World cartoonist who was best known for his work on a strip known as Bill’s Bad Dream which appears to me to be heavily influenced by Winsor McCay, a fellow cartoonist on the same paper. Steinigans (1878-1918) was a Connecticut born artist who had a series of short-lived cartoon strips. He taught at the School of Practical Illustration which became the School of Visual Arts (SVA) in 1956. A nice little history of him and his work can be found here.

Brudder Bear, says Paifue but strip evidently by Charles M. Payne.

It was of course this (unlucky to some?) black cat sleeping on these stairs that caught my eye. He appears to be sleeping on a suit jacket and him and the jacket are going to get soaked thanks to this rotten kid spilling a bucket of water down the stair. The Sunday Fun section ran light on comics, a lot on bits of snippets of jokes and gag writing and fairly heavy on advertising.

Greatest Nerve Vitalizer! Also, one of the cure all’s for drinking and the poem below.

On the inside cover there is a bit of poem dedicated to April by Henry Tyrrell:

DONTS FOR APRIL 1

Don’t be too quick to wield your stick if from the rear there comes a kick:
Just be resigned, and look behind “PLEASE KICK ME” on a card you’ll find.
Don’t rashly go and smash your toe. (This being April Fool, you know.) Remember that the stovepipe hate is placed to had a hard brickbat.
Don’t try to hook the pocketbook that tempts you with its wadded look; else you’ll hear sung the cry of “stung;” from jokers who the string have strung.
Don’t be immersed on April 1st in business, and with care accurst. Take heed and note of all afloat, or they will surely get your goat.

The jokes and gag writing are very particular to the day with much reference to those new automobiles, women’s fashions and Wall Street. Another April Fool’s poem is further within and a page devoted a Love Story writing contest.

Love Romance writing contest.

There was a two-page limited color comics spread – I like the one that features the adventures of some insects better than the other. The ads range from my favorite for Greats Nerve Vitalizer Known to not one but two offers to help someone stop drinking, obesity tablets and a Wonderful Offer to send 98 cents for Combination of 7 Articles which includes everything from a dainty ladies’ watch of a new composition metal that looks like SOLID GOLD to a sterling silver pocket knife.

While inside you might find pills to end obesity, on the back cover you can get help gaining weight!

Meanwhile, in the same box Kim scooped up what appears to be the second issue of pulp called Nickle Detective, February 1933. The name was changed after the first several issues, but the history is a bit obscured. Kim read one of the stories and reports that it is indeed readable. Seems like a bit of a steal for the $10 paid.

Thus is my first installment of the postcard show – not postcards at all as it happens, but interesting to us nevertheless.

Dr. Thomas’ Electric Oil

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Pam’s Pictorama Post: For those of you who have actually entered the doors of Deitch Studio, aka the home of Pictorama, you know that things are squirreled away in everything from flat files, cabinets and bookcases, portfolios which bulge and let’s not get started about under the bed storage! (We went searching for something last week which required taking the mattress of the bed.)

Kim was in the flat files (on the same day) when this surfaced. I have no real memory of where I purchased it although I vaguely think it might have been in France or England. Since this is an American company, I may be wrong although I don’t find many items matted this way for sale in the venues I frequent here. I keep a weather eye for early advertising and some other Victorian advertising posts can be read here and here.

Evidently the antique bottles are highly prized.

It is a sort of great but mystifying image. A small, pert cat (it’s a cat, right?), whose bowler hat has presumably been knocked aside by this enormous, angry windbag of a toothless kitty, waves an overdue Rats Bill at him. He says, Come settle up Mr. Howler. His yellow receipt book is on the ground next to him and his shadow leads us down the page. Mr. Howler looks like a giant wrestler, looming over the tiny bill collector. His gaping maw is open to display a mere two teeth! He’s a bit cross-eyed and his ears are flat. His mouth is all red tongue and his fur is a bit frowzy. Above him it simply says, What!

Somehow this is all an advertisement for a patented medicine, Dr. Thomas’ Eclectric Oil. Perhaps the buyer whose eye was caught by this image was one who should have been beware! Our friends over on the internet give an overview of the rather shady history of the product. A sort of cure-all, it was sold all over Canada and the United States, which originated in the 1850’s and managed to stick around until the mid-20th century. (Is that really possible? 1940’s?) Although created initially by a doctor it, despite many promises, evidently had no healing ability.

This appears to be a popular version.

In fact, it sounds a bit dangerous. Almost half was turpentine and the remaining half was made up of mostly camphor and pine tar or oil of thyme. Evidently the earliest version of the formula did contain some narcotics (opium!) but also hemlock and chloroform. Among the ailments it was marketed to resolve were: coughs, colds, lameness, rheumatism, tooth and earaches, cuts, burns, frostbite and even deafness after only two days of use!

Not in the Pictoram.com collection unfortunately.

While I could not find a through line of consistency in their advertising the methodology seemed to be just to get your attention as it does here. The mash-up made-up word Eclectric refers both to electric (a buzz word of the 19th century) and eclectic while saving themselves from any technical misrepresentations. (It is a bit unclear to me if it was originally Electric and was changed at a later date or not. I think yes.) Cats seem to be something of a theme but not a particular cat again and again.

This item, now surfaced here, seems to rate hanging up somewhere. I think maybe my office where for some reason I haven’t hung anything up. For now however, enjoy this advertising tidbit. Kim and I are off soon to the June edition of the Metropolitan Postcard show and you know that means lots more postcards to come.