Pam’s Pictorama Photo Post: It is another (dreadfully) rainy morning in a string of them this week here in New York, but I have just the thing to cheer us up or so I hope. This especially fun Felix card showed up here at Deitch Studio this week. I am always happiest when one of these turns up for acquisition into my burgeoning collection.
This time the photographer has cleverly set this large Felix up to pose for a stroll down the road with all comers and this tiny tot is just the right size for a companion, a full head shorter than this magnificent Felix. The kid has a nice hold on Felix’s crooked and proffered elbow and is attired in short pants, sun hat and beach shoes of the day.
I don’t recognize the location and don’t know what seaside town in Great Britain this was taken in, almost looks like more of a park. The scruffy vegetation and the stony wall do put me in mind of being near the ocean. However, the men walking behind Felix and child are in dark suits and hats – not exactly beach-y attire, perhaps an important gathering of corporate tycoons? A Davos of the day?
A card added to the collection earlier this year, February post. Pams-Pictorama.com Collection.
Felix and the kid are looking right at the camera. Felix sports a wonderful flowing bow and somehow his cock-eyed legs create the allusion of movement; he’s marching down the path. They are right in the center of the picture which is a great composition.
This card was never sent and there are no notations on it for date or location. Part of me is curious to know if there is a whole series of pictures of people strolling down this path with Felix (wouldn’t it be fun if others turned up?) or if this was a single lucky shot. For now though I think there is a perfect horizontal empty spot, right under the calendar and across from where I am sitting, for it to join some other jaunty giant Felix souvenir cards.
Pam’s Pictorama Post: It’s a fully Felix post today with the first of a few advertising bits I bought as a lot a few months ago. They are fragile so I had to wait until I was settled back here at Deitch Studio HQ before I could share them. This following on the heels of last week’s wonderful advertising comic for Sportex shirts. That popular post can be found here if you missed it.
Black Cat Virginia Cigarettes and Felix may hail from the shores of the United States, but this ad came from Britain and a newspaper there. Both are marked in pencil as 1924, the larger of the two is from November 5 and the one with the offer of pearls is a month later, December 10. They appear to have been published in The Daily Mirror. That paper was founded in 1903 and survives today. From what I can tell these were not clipped recently, but saved and dated a long time ago. Ah, a Felix fan from the past?
Black Cat cigarette ads are of course of ongoing interest to Pictorama. I have touched on them previously with some of their cigarette tins I purchased many years ago. That 2015 post can be found here. But far more glorious is the Black Cat match safe which I hunted for years and purchased later in 2015. That post can be found here. Hot damn! Those folks knew their advertising and premiums!
Hotsy-totsy! Pams-Pictorama.com.
In both ads Felix is drawn in the somewhat off-model style that the British in particular favored in the twenties. He is blocky and a bit doggy looking. Toothy and squared off.
I would have been somewhat torn between the camera offer and Felix, but I know I couldn’t have resisted a great big cuddly Felix. Oh bliss – what did he look like? Was he really a nice big one? BOTH OF THESE SPLENDID GIFTS FREE!
The ad urges the reader to consider using their Black Cat cigarette coupons for these items as Christmas gifts. The copy reads, Start saving now. Xmas will soon be here. Think of the joy these gifts will give you, your friends and the kiddies.(As it was already November some smoking had to be done to do this in time I think.) It goes on to say, Incidentally think of the house and hours of sweet contentment you get quietly smoking BLACK CAT Virginia Cigarettes, goodcigarettes, the fun of saving coupons and the joy of getting these two fine presents. Think of it and buy “BLACK CAT” right away. The ad was worth five coupons free.
Meanwhile, the camera appears to be a sturdy Kodak brownie (another American product export) of the sort that proliferated so widely that they are still quite available today. (Kim volunteers that he had one. I too have used them.) I would have found this offer irresistible and would have had to take up chain smoking immediately. When you sent in the coupon in addition to your five free coupons you would get a Free Gift Booklet. I can only imagine the wonders within.
Pearls! Pams-Pictorama.com.
By December the ad had moved onto featuring a string of pearls from the Boulevard des Capucines, Paris in a Silk Lined Case. That would cost you 100 coupons more than Felix who is still featured in the lower left corner. They don’t explain exactly what you are getting with Felix, rather than large and cuddly it merely says, “Felix” for the Children. Felix is still as popular as ever. Give the kiddies a treat this Season. There is no coupon to clip here, just encouragement to send for the booklet and five free coupons.
I guess it is possible that one of my own splendid Felix-es hails from this premium package of yore.
Pam’s Pictorama Post: Yesterday I shared a rather wonderful wind-up bear which came as part of a buy from a British auction in July. I alluded to a small but rather magnificent box of Felix items which I have been lovingly posting about over the last few months. (See yesterday’s post which rounds up the earlier ones too here.) This is the final goodie disgorged from that buy and arguably the most interesting, a Felix special comic as advertising for SportexFabric.
Sportex was evidently a miracle sports clothes fabric invented in Scotland in 1923 and it would appear that they are still making men’s sportswear today. Even in its earliest incarnation it was said to be a durable, creaseproof fabric for sportswear. As the cover of the comic hails, Even the cat can’t scratch it! For those of us who groan over the pulls in our sweaters and the holes in our trousers made lovingly by our kits, this holds some real appeal and you know this advertising campaign was spearheaded by someone who had cats. Evidently they even made suits out of it so not just sport shirts or athletic wear.
The comic book story goes something like this:
A tailor is tormented by very cheeky mice in his house which eat his dinner and annoy him, dancing around and mocking him while he tries to sleep. The next day he runs into Felix, who is on hard times and for the price of a meal agrees to come to the tailor’s house and rid him of the mice. However, he is so redolent with food after the meal that he falls into a sound sleep and is subsequently tied up Gulliver style by the mice (these are the most entertaining pictures for me) who, after making fun of Felix resume their tormenting of the tailor. The tailor kicks Felix out unceremoniously upon which Felix forswears revenge on him. This revenge takes the form of inviting other cats in to shred the wares of the tailor. Alas, the fabric is Sportex and the cats are unable to shred it! They fall in exhausted heaps (another especially good picture) and the tailor sweeps them out the door.
Interesting how the paper embossed when printed. You can see it clearly here.
Along the bottom of each page you can see some Sportex facts such as Sportex was awarded the Grand Prix, Paris 1924. (Were the drivers wearing Sportex? Sponsored by them? I couldn’t find out.) On the back of the book, above a forlorn looking Felix in verse it states, Sportex defies the toughest stains – No cloth on earth can match it/A pin drawn sharply over its face/Will simply bend and leave no trace/And “Felix” and his feline race/Can neither tear nor scratch it.
Copyright is printed on the back but without a date. It was Designed, Engraved and Printer by Henry Stone & Son. Ltd. London and Banbury, England. On the front flyleaf there is a spot for Presented by and presumably this is where a salesman would put his name when he left the book. In this case it is blank.
The Felix drawings appear are credited to Pat Sullivan (see the cover) and are in the earliest blocky Felix design style with squared off feet and a toothy grin. The mice are consistent with the way they were portrayed in the earliest cartoons too.
Felix was of course no stranger to his sideline as ad man. One of my favorite shills is an entire cartoon done for Mazda car lamps which I featured in a post here. Meanwhile, his slightly off-model dopple ganger was featured in a bit of low rent Spanish advertising for girdles in a prior post here and a children’s laxative here. Obviously he did a lot of advertising for his own films and I’m sure a lot more will show up here at Pictorama.
I tried but I couldn’t find any tracks on the internet for this item, nor had I seen it before. I’m glad I could bring it to my Pictorama readers in all its glory!
Pams-Pictorama.comPost: If all goes as planned, while this is winging its way into your inbox I will be sweating profusely at an estate near Poughkeepsie with the denizens of a teen music camp affiliated with my work. Our summer academy is a wonderful competitive program and I have not visited since the summer of ’19. (We didn’t hold one in ’20 or ’21.) The kids perform at the Caramoor Festival near there on Saturday.
Held on a college campus, air conditioning is at a minimum so as I write this from East 86th Street I anticipate a hot few days up there. I will have been in residence since Friday, but I saw no reason for you all to do without your weekly Pictorama posts and penned today’s and yesterday’s in advance.
Spanish Courtyard at sunset, Caramoor Festival yesterday – gorgeous day for it.The kids did us proud.
Putting my work woes aside, let’s consider Felix as portrayed in these postcards. While I do not own many of this sizable series of postcards (the one I own, the especially jolly one below, and the post about it can be found here), these came along with the items in the mighty auction box I have been disgorging in recent weeks. (Thus far posts for the ones written thus far can be found here, here and here.)
Pams-Pictororama.com Collection.
These, like the other Felix finds featured thus far, are a product of the industrious Pathé Film Company which was tireless in its production of Felix premiums and memorabilia. At the top each of them reads, Felix The Film Cat, which appears exclusively in Pathé’s Eve-and Everybody’s Film Review. There aren’t dates on any of these cards.
Pams-Pictorama.com Collection.
These cards have all been used, sent by and to different people, although only one bears a postal mark. I have put them in a loose, possible story order, but one could probably put these in any (or no particular) order. Felix has loved and lost, crying a puddle, his orange striped kitty girlfriend walks off with a blue fellow who may be gesturing back at our friend Felix. Alas, poor Felix! Will he find love again? (And this one on the back is simply to Billy from Grandma.)
Verso of the card above.
In this card Felix, a nice squared off early Felix with pointy ears and blocky feet, meets come hither Miss White Kitty. In this incarnation she is rendered realistically – there is a bit of visual disconnect as a result. In later life she sometimes too has more of a comic book appearance. They each wear a nice bow, his purple and hers red.
Pams-Pictorama.com Collection.Verso of the card above it.
It reads, you can give one to Winnie if you don’t want 2 when you get home. its a very nice song about Felix just now I wonder if you know it. I do wonder what song she is referring to – there are many options.
A more updated Miss White Kitty, from 1964.
Up last is Felix, looking out toward the viewer, with one of his mischievous looks. As above, she is his perennial girlfriend, a fickle feline although Felix does his share of coming and going as well, especially when a large bunch of kittens are concerned. They have a bumpy relationship.
Pams-Pictorama.com
This card is the only one that was mailed although the stamp has been torn off. It reads, Dear Biddy, I hope you will like this P.C. of Felix. I sent Jack & Rodney one, not quite like this & Raymond one too. I am so pleased to hear you are having such a nice time, lucky little girl. Lots of love & kisses…[illegible]. It was addressed as follows, Miss Biddy Pyle,Blackheath, Powderham, Nr. Execter, Devon.
Wish me luck on my humid quest this weekend (photos on IG and FB for those of you who follow) and more to come next week – hopefully from an air conditioned perch.
PS – Yes, the Airbnb was was nice and indeed air conditioned. Right on a fresh water pond as shown below.
View from our Airbnb in Livingston, NY. We’re aways from the campus, but a lovely place.
Pam’s Pictorama Post: Today is fourth in a line of posts happily reviewing the contents disgorged from auction box purchased in a British sale a few weeks ago. This handkerchief helped seal the deal as I have never seen the likes of it before. It is small, only a 9.5″ square – a pocket square of sorts. It has faded and grayed with time and is of a very inexpensive fabric. I have not attempted to further clean it.
There do not seem to be comparables of any kind online. In the 1990’s a line of nicely done Felix hankies and scarves were produced and those come up on a search. There are a wonderful line of embroidered ones and I featured one of those I was lucky enough to get in a post here.
Pams-Pictorama.com Collection.
Like the tiny enamel pins (that post can be found here) this is credited to the Pathé Film Company in the lower left corner and appears to be some sort of premium. (I do wonder – you got to go to the theater and see Felix cartoons and they gave you nifty premiums? Pins and hankies!) It is hard to see, but it seems to be a special Felix logo with a pointy Felix with Pathé written across him. Around it appears to read, Pathe Presents in Full Everybody’s Film Review. Below that there is REG* which I assume is like a copyright notice.
These Felix-es are a wonderful morph between the blockiest or squarest way he was drawn and an early rounded version. He romps and torments an outsized mouse in each quarter of the hanky. (The way proportions between cat and mouse are made to work in cartoons has always fascinated me. By necessity the mouse has to be quite large and we generally just accept it as a visual trope.)
After some study, it could starting in the lower left corner where this Felix who I thought was sporting a nice bow (but maybe that is something else?) smiles mischievously – oh Felix! What are you planning? In the next quarter he has tied the oversized Mouse onto a string – Mouse looks mildly accepting and Felix has his slightly hunched over walk in a squared-off design profile.
Felix one and Mouse make eye contact! (I have always found it fascinating that the trope of the utterly huge mouse, necessary when animating cat and mouse, is one that our mind’s eye has come to accept.) Mouse seems mildly accepting. He appears to wear a tiny mouse harness which is not evident in the other images of him.
The upper left has Felix holding a kite – weirdly I thought it was a paddle toy at first with the mouse as the ball – do you remember those from being a kid? I finally realized that there was a tail on the kite. In part, I figured this out because Felix in the top right is holding kite string. Is the thing over his shoulder a bow like the Felix on the bottom? Mouse is looking a bit less entertained! However, Mouse does romp in the middle as well, first with a ball and then dancing with a horn so at the end of the day we will assume all’s well that end’s well here.
Pam’s Pictorama Post: Today’s plaster figure is the second entry about and part of the recent auction haul from Britain. This is the second little statue of this kind to enter the Pictorama collection. (I wrote about it and my love of auctions in a post that can be found here.) Today’s is a little beat up and seems a little fragile for the relative rough and tumult of Deitch Studio, home to Kim, Pam and cats. As I penned last week, a box of Felix related items was purchased and expelled all sorts of bits and pieces and while I am not disappointed that this was among them, but I may not have otherwise sought it out.
Pams-Pictorama.com Collection.The design of this Felix was enough to convince me to add it to my collection a few years ago.
Felix lovers know his famous walk, hands clasped behind back pose quite well, although it is usually accompanied by a furrowed brow instead of this genial smile. He is not the most squared-off earliest model of Felix, but is an early rendering nonetheless. I do like his somewhat blocky body, a good version of the Felix design. He is a tad grimy and some of his white bits are chipped, but his expression is there and he sports a big black button of a nose. He is about five inches high and bears no markings at all.
Variations on these early statuettes are abundant which makes me wonder if there was a time in Great Britain in the late twenties when you could barely see a desk without one or another, or perhaps an ashtray. Maybe he will join me at the office. The Felix representation is fairly low there these days.
Pams-Pictorama.com Collection.
In considering Felix’s contemplative walk, somehow he, an early animated cartoon of course, was always in motion and that even seems to bleed into the early toys, which walk, toddle, jump or use variations on this pose. Or maybe that is just true of all toys and I am over thinking it.
As for me, I do like to work things through in my mind while walking, not to mention running which is especially good for it. There is something about being in motion which helps my brain untangle its knotty thinking. I used to set aside time at the office, not quite weekly, to spend a half hour or so just thinking which I generally did sitting in my chair contemplating the ceiling or the view, always a bit nominal, out the window. It was always good to take myself out of the weeds some and just try to adjust to the broader picture and be strategic. I have fallen out of the practice but maybe it is just the thing for returning to the office this fall.
Pam’s Pictorama Photo Post: If there’s an area I am a bit completist in my collecting it would be Felix photos. Really, no early 20th century photo of someone posing with a Felix (of any size) is beneath my notice and consideration. Quite simply, I want them all.
As a result, in a safely dark corner of the apartment, in a hall (to the extent that one room can have a hall, but I will discuss that another time) near the bathroom a number of these tintypes hold court. I have written about some of them before, (posts can be read here and here) and some are clearer than others. I bought a collection of them from a reader that were remarkably clear (read about that here), but most are variations on murky.
Today’s photo is pretty much on the far end of overexposed and slowly over time sinking further into obscurity. Some readers know that I have made early process photographs and know the technique for tintypes (also known as ferrotypes) reasonably well.
From a collection of Katoomba photos I purchased as a lot from a reader. Pams-Pictorama.com Collection.
As I understand it, these tintypes which were made at beachside resorts, carnivals and the like, were usually made and developed on site in what amounted to a bucket of chemicals and then water to wash them off. As the chemicals became exhausted and the water dirtier the chemicals and the image became more fugitive. Over time (let’s face it, this is about 100 years old) the chemicals which were never properly set or washed off, continue to react to light and the image gets darker and more obscure. While tintypes were waning in popularity by the 1920’s (a period while Felix’s fame was ascending) this remained a technique for roving photographers and seaside pics for another couple of decades. (And not just Felix of course – Mickey was another favorite as far as I can see.)
A closer look. Pams-Pictorama.com Collection.
Shown here in this post (close up above) this image has been lightened and enhanced some and sadly what you are seeing is clearer than what you’d get with the naked eye by a fair amount. While I can make out this little girl sitting in a chair in her finest, dress, coat and hat, Maryjanes and ankle socks barely visible, I cannot see what she is holding in her hand and I do wonder. The background she is posed against is too faded to see.
Pams-Pictorama.com Collection. Featured in an early 2014 post.
Her other arm is of course around this nice big Felix. He’s a bit unusual actually, full circle eyes and smaller ears than most. For the record, he doesn’t look like any of the others I have in my half dozen tintypes of this kind on the wall presently. (See the one above however, which I briefly thought might be the same. Kim pointed out that the eyes are further apart though. I had to dig in my collection for it.) However, the large number of my tintypes are from Australia, several from a park in Katoomba, and this one hails from England, precise location also lost to us. I have another (equally fuzzy) one that is similar and also with a location unknown, but the Felix is different so it isn’t the same setup.
It’s hard to say why I have such a passion for these pics and rescuing them to reside here in the Pictorama archive. The postcard photos are easier to understand I guess. But somehow the appeal of these little tintypes which have been passed down through the decades of people cuddling up to Felix to remember a beachside holiday now long passed have also earned my devotion.
Pam’s Pictorama Post: There is an online antique store where, as part of my maniacal collecting mania, I have signed up for notification on a variety of cat and Felix related items. Every morning I receive one or two emails from them and wade dutifully through a variety of somewhat sad or uninteresting items. Annoyingly, on the few occasions something wonderful appeared it was already sold which made me a bit crazy – you can imagine. Simply stated, the in general the algorithm has not been kind to me. However, the other morning I rolled over in bed and flipped through my email and found this item which I managed to snatch up before my first cup of coffee.
Unlike many things executed in a pre-caffeinated state, I did not regret the decision when this showed up in the mail the other day. It is easy to see why this sprightly Felix has made it through the decades.
Felix would have sported a replaceable calendar and sadly we are not even left with an outdated example. I do wonder a bit if it showed each day of the year to be torn off or a tiny version of the month. I was unable to find other examples online so for now the mystery remains. Felix is cut out of a lightweight wood with his visage firmly affixed on. There is a sturdy metal stand on the back which makes it stand upright. In pencil, noted neatly in script on the back it says, No 29 11- Last one.
Back of Felix calendar.
This fine fellow traveled to the shores of Pictorama from Great Britain, as do so many interesting Felix objects. He is deep in his thinking position and giving us a charming roguish side glance. While he is somewhat off model, he has some of that early charming squared-offness that I am especially fond of. He paces atop a tiny brick wall and there is a tiny window of sky behind him. Even his pointy ears survive intact. I would find this jolly Felix very cheerful on my desk daily and delightful to travel through the year with him.
I personally mark the passage of time with a small wall calendar and the help of Outlook on my computer and phone. I am a visual person who often needs to look at how a whole month lays out in order to plan activities and workflow – in my work life I have always been that way as I figure drop dates for invitations and save-the-dates or plan to manage a project.
Truly delightful 3-D cat calendar I found online this morning which, sadly, is not in the Pictorama collection – yet!
The paper calendar generally helps with planning while Outlook keeps me on the straight and narrow for each day which in an early incarnation would have been a separate paper calendar. The home version is a small wall calendar from the Metropolitan Museum which neatly fits on the side of a bookcase across from where I sit now, which is also the nexus of Kim and computer; at work it is a free calendar, of the same size, gratis the New Yorker, in New Jersey it is a series of animal photos from a wildlife charity mom gave to. That calendar, which used to keep notes mostly on docs coming and going, now tracks the arrival of various workmen and contractors which seem to stream endlessly there.
Utility wall calendar here in NYC.
In my early working days I didn’t have enough money to embrace the File-o-Fax concept of the handsome holder and refillable interior. I employed dull looking, less expensive daily planners. I never kept them, nor have I been a journal keeper, so my comings and goings have drifted infinitely into the past which I think is just fine indeed. As we know, regardless of how we track it we cannot tame it, slow or speed it up, time continues march along at its own pace.
Pam’s Pictorama Post: A friend shared his pic of this nifty item months ago and I was full of admiration. Despite a rather robust program of constantly searching for early Felix ephemera and toys over several decades had never uncovered this rarified item. Therefore when one turned up on eBay it was a great surprise and after some careful deliberation and no idea how much it would sell for I managed to purchase it. In the end it went for a surprisingly reasonable price and found its way to the Pictorama Felix haven.
There are no tracks for these that I can find online. I thought the one belonging to my friend was perhaps a one of a kind, handmade item although it would require some craftsmanship. I still think there is a chance these are handmade and homemade.
A frame grab from an unidentified early Felix cartoon.
It is my thought that instructions for making such items were available and the somewhat ambitious home woodworker might have assembled them over a series of weekend afternoons and evenings. (I have a vision of some gent sitting around after dinner putting the finishing touches on this, circa 1930. Smells of my grandfather’s workshop rise unbidden in my mind from childhood – although while very handy, he was not to my knowledge, a Felix fan.)
Back of pipe rack, hooks for hanging attached at top corners.
While this may not have been a mass produced item, Felix himself was known to sport a pipe and there is at least one wooden toy where he displays one and a film or two where he is having a smoke of one kind or another…Kim reports having seen one where he gets stoned smoking a hookah in Chinatown which we have not yet turned up.
Felix toy not in Pictorama collection – I like the mismatched feet! My version of this toy does not have evidence of a pipe.
While we have no shiny beloved pipes to perch in here I would like to find a spot to hang it so I can admire it daily. As you can see, hooks have been provided although I worry a tad about carefully threading wire through these and gently hanging it in a quiet corner of the apartment – as if such a thing exists in our two rooms.
For those of you who know that I will inherit my mom’s house in New Jersey, yes, I am indeed considering how toy and other overflow might make its way there. However, there are five curious felines who roam that house with impunity, so at least for now, soft toys that could tempt kitty claws will remain in Manhattan where the cats live in close quarters with us everyday.
Pam’s Pictorama Post: Continuing with my weekend theme of cardboard kitties, I present this splendid and unusual Felix as cardboard cat advertisement which comes to me from a friend north of the border with whom I exchange Felix pleasantries on an ongoing basis. He sells me the occasional item as well and this one came into the house a month or so ago.
I find this big footed slightly off-model fellow endearing. He is neither exactly the very round later designed Felix we are familiar with, nor the squared off early version, but somehow between and both. His claw paws are a bit more pronounced than I think is generally the order of Felix. Sort of like Felix’s kissing cousin.
He is from South America, Uruguay evidently. Latin America seemed to be fond of Felix and I think one could put together an interesting collection of off-model toys and advertisements hailing from this part of the world. (I don’t have many but posts with two other examples can be found here and here.)
This one advertises a child’s laxative! Pams-Pictorama.com Collection.
And as evidenced by this card, Felix was employed to hawk a wide variety of disparate things. Here he is shilling for girdles. All my translations are owing to Google and on the front it seems he says, Ma’am, do you know Robert’s Girdles?
And on the back, Surely yes, but if it were not so, all you have to do is grant me the honor of a visit to the Orthopedics Section where you will find any type of girdle either to dress or to correct the various topsis of the stomach. Always demand the Robert Antonio Rebollo (Casa Quadri) Avda. 18 de Julio 929 Rio Branco 1377. And on his feet: Imprinta German Urugaya Poisindu 756 m Bavio Maeso Prapanganda. (I don’t know where topsis of the stomach came from, but it is so descriptive I decided to leave it. Seems to me topsis of the stomach is something you have after you put the girdle on and I know I have experienced it.) Someone has written Felix in faded pencil at the top.
Back of the card – some of you folks might do a better translation. Pams-Pictorama.com Collection.
There is no way to know the age of the card. Girdles went largely out of fashion in the late 1960’s in this country. (They have returned in the form of shape wear now, a girdle by a different name and with contemporary fabrics. For those of you who have not experienced it, this is still an act of forcing your body like a round peg into a square hole of fabric.) The card could be from any period when Felix was popular enough to press into service.
He’s about eight inches high and made of a medium weight cardboard. There are no marks or indications that he would have hung somewhere, nor a way for him to stand so I guess these were just hand outs. He is a bit large as calling cards go though, but despite some fold marks on his legs he survives in good condition. Someone tucked him away safely and we will assume it was his Felix-y charm, not the need to remember where to get a good girdle.
Pam's Pictorama 