Pam’s Pictorama Post: I realize that there has been no reason to visit the history of Buster Brown in this blog. Today I will try to do him justice via this bank I purchased recently from my Texan friends, @curiositiesantique via Instagram.
For those of you too young to have owned these shoes (I barely slip into that category with a dim memory of the advertising at the shoe store when I was a tiny tot) the brief history goes pretty much as follows. Back in 1904 in an early advertising coup the nascent Buster Brown shoe company purchased the rights to an existing comic strip character created by Richard Outcault of Yellow Kid fame. Outcault was on the market selling the character and pressed them to additionally purchase the rights to the Buster’s girlfriend which they did – more about her in a minute.

Interesting to me that Outcault sold the rights to 200 companies at the Louisiana Exposition which is where the shoe company picked it up. Therefore, presumably, there are Buster Brown items or more likely advertising that does not belong to the shoe company. Clearly however the shoe company made the most of their acquisition and a long history of Buster Brown shelling for shoes begins and runs well into the middle of the 20th century and Buster Brown is virtually synonymous with shoes now.
Meanwhile, it should be noted that the cartoonist Outcault was quite the business man when it came to licensing and in 1904 was making $75,000 a year on licenses and employed a small staff to manage them. (If Google is telling me the truth this means he was a millionaire in his day.)

However, let’s get back to the shoes. The shoes were so popular that generically a kids shoes might be referred to as their Buster Browns. In addition to items like this bank there was reams of print advertising and purchase point items for stores. Midgets were employed to play Buster, in his unfortunate garb, with cheerful pit bulls enrolled to play his dog Tige. The merchandising for toys was glorious and I spied at least one stuffed Tige online that I covet already. By the time I wandered onto the shoe wearing scene in the 1960’s the merchandising boiled down to some balloons. (There is a vague memory that maybe there was something else, maybe a comic long reprinted but I don’t really remember.)

The shoes had Buster and Tige inside, under your heel and I remember the jingle from early tv in a high pitched voice, I’m Buster Brown and I live in a shoe, that’s my dog Tige and he lives there too.

So to my surprise, I learned today that as above Buster Brown had a girlfriend (huh), and her name was Mary Jane – and that is how women’s shoes with the single strap were named Mary Janes and are still known by that term today.

As for this bank, it stands at five or six inches. A trace of paint remains on the face and hands while the red tie remains fairly vivid. This seems to be the most common form of this bank although online I found versions in an overall green and one in red which I can’t decide if it is original or not. The face was the first to go and I can’t say I found it pristine on any of this design. Buster’s hair was painted a light brown and Tige’s mouth was also the vivid red and there were red circles around his eyes.

It is a simple bank with a screw in the bottom you would use to retrieve your saved coins. It is small so not like you were keeping a fortune in there. Kim starts to ruminate on restoring it as soon as he looks at it. Evidently it makes him itch to paint it although we know that he won’t – nor should he devote time to such projects when more creative work awaits him. (Although Kim’s next book is scheduled for release early next year he’s already deep into the one after it.)
So now that we have a first Buster Brown item we’ll see how long it is before the next wanders in the door. I am going to be looking sharp for that stuffed Tige.































